Anik Singal was this week's guest on Success Profiles Radio. He is widely considered to be one of the world's most successful digital publishing marketers, and he is the author of his new book, "The Silent Salesman: How He Sold A Quarter Billion Dollars Using This 5-Step Copywriting Formula".

We talked about the importance of learning copywriting, how conversions happen, creating the ideal customer avatar, and his 5 step formula for generating money through copywriting.

In addition, we discussed the mistakes people make in their sales copy, the importance of teachng "what" and not "how", and how to handle the transition to asking for money.

Finally, we discussed his free 21 day copywriting challenge which will improve your skills. You can subscribe on iTunes, and you can also listen at https://toginet.com/shows/successprofilesradio