Creating Key Messages for your Book and Platform Using Savvy Copywriting Strategies Show on 1-9-2014

All authors need to promote themselves and their books, few do a great job at it ... after this show, they will insider tips with a successful copywriter that will make your words and copy soar. Here's what we are covering during this hour:


  • What the heck is a Key Message Copy Platform and why your book needs one.
  • What is the primary advantage of having a Key Message Copy Platform
  • How you organize and set up a messaging platform
  • What “sections” do you typically include in a messaging platform
  • When should you create your messaging platform? Before  book? During? After?
  • What should you really focus on when creating marketing messages for your book
  • What if you have no plans to write your own marketing materials? Should you still create a messaging platform?
  • Get copywriting tips that would generally apply to most of your marketing messages
  • Bonus tip: Info on website copy ...



A fast hour is coming with guest Casey Demchak.

Return to the Author U Your Guide to Book Publishing Show Page
Link to Article
Recent Shows
Title Date
Author Collaborating & Writing Smarts Show 06-24-2020
Author Website Makeovers for Influence Show 07-02-2020
Strategies for the Author's Success Future Show 06-25-2020
Instagram Pop & Power for Authors Show 06-18-2020
Author Success -Websites, Gadgets, More Show 06-11-2020
How to Increase Your Book Sales podcast 06-04-2020
View All Podcasts
Author YOU

Snappy Sassy Salty

How to Avoid Book Publishing Blunders

Our Sponsors

Judith Briles Speaking Unplugged

Judith Briles Book Publishing Unplugged

Connect with Judith



How to Create a $1,000,000 Speach