REPEAT GUEST: Sharen Michael Owner S.M. & Associates

S.M. Michael & Associates is dedicated to the successful entry of key products into the retail market place that are unique, niche and backed by science. The products include Beneficial Health Products in the Food, Nutritional Supplement, OTC, Natural Product and Specialty Beverage Categories.

Today's show: What does it take in today's environment to launch a new product?

Topics of Discussion

  • How does one find new clients/products?
  • How does one determine which products to get involved with?
  • What is the biggest road block for a manufacturer in getting their product on the shelf?
  • Llarge drug chains or mass chains can make you a national product but can you do business on that level?
  • Wal*mart a foe or enemy?

The show will be wrapped up with 5 business tips from this seasoned and highly successful business executive.




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