Success Profiles Radio 09/12/18 show

Phillip Stutts was this week's guest on Success Profiles Radio. He is the author of the book "Fire Them Now: The 7 Lies Digital Marketers Sell...And the Truth About Political Strategies That Help Businesses Win". We discussed some of the lies marketing agencies try to sell us, the parallels between political marketing and business marketing, and common themes that run through successful political and business campaigns.

We discussed why negative marketing works and how we can skillfully use it without turning off our audience, as well as the importance of clear messaging in our marketing. In addition, we talked about the speed of implementation and how that is required in politics but strangely absent in business.

We also discussed how companies who take a stand on something can be affected by the message they communicate, as well as the importance of authenticity. 

Finally, we discussed how to create a movement using marketing and how many businesses do it wrong. We discussed so much more on the show. You can download and subscribe to Success Profiles Radio on iTunes for free. You can also listen at www.successprofilesradio.com to hear any previous episode.

Return to the Success Profiles Radio Show Page
Link to Article
Recent Shows
Title Date
Merri-Jo Hillaker Discusses Turning a $20,000 Investment Into A $1.1 Million Buyout, And Using It To Make A Difference In The World
01-14-2019
Sean Douglas Discusses How To Find Lucrative Speaking Gigs And How To Build A Business Around Them
01-06-2019
Jordan Adler Discusses How He Went From Broke To Over $20 Million In Sales In Network Marketing
12-16-2018
Todd Fleming Discusses How Anyone Can Buy And Sell A Home Without Their Own Money Or Credit
12-09-2018
Alec Stern Discusses Co-Founding Constant Contact, Taking It To A $1.1 Billion Acquisition, And Best Practices To Building Thriving Companies
11-25-2018
Ron Couming Discusses Strategies To Quantum Leap Your Business Through Internet Marketing
11-17-2018
View All Podcasts
Subscribe to Podcast feed
Success Profiles: Conversations With High Achievers




Success Profiles: Mental Toughness and Sales


Available Now on Amazon



Connect with Me




Covered on Entrepreneur.com




Stress Relief

Google+