Learning How to Speak the TED Way ...

 

How would you like the LONG view on SHORT talks? In this edition of AuthorU-Your Guide to Book Publishing, Sam Horn joins host Judith Briles for a lively "how to" on create a TED like talk. The result: You will rock!

If you are planning a 10-20 talk, you will love this podcast.

- Condense your premise into an attention-grabbing sentence and tagline.

-give your big idea a sense of urgency so people are motivated to act on it.

-What you should start with in every speech.

-Avoid INFObesity--even on techno issues--so you don't bore or confuse your audience.

Get your notes out taking mode out--you will need it when you listen into the show that is all new on May 17 forward.

Dr. Judith Briles is known as The Book Shepherd and works with authors globally delivering practical publishing guidance and creating a book they never regret. Her website is www.TheBookShepherd.com 

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Got Book - Create a Live Event Around It!

Got book? If you do, are you talking about it? Have you thought about creating a "live" event around its theme or your expertise? Did you know it could be a cash cow for you?

In this edition of AuthorU-Your Guide to Book Publishing with Dr. Judith Briles, The Book Shepherd your will learn why, what and how to create a variety of "live" events that will promote you and increase book sales.

-knowing where to start and what formats to use

-using teleseminars, webinars, workshops, multi-day events

-engaging attendees

-creating moneys in ticket sales and book sales

and of course, much more in this weeks podcast. It's another great podcast on AuthorU-Your Guide to Book Publishing with Dr. Judith Briles, The Book Shepherd.

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Get a Sponsor for AUTHOR and BOOK

 

What author wouldn't want to have a sponsor for their book? How about an author has a book, how about getting a sponsor to buy lots of them; to underwrite speaking fees; to underwrite promoting you; how about making money--lots of it?

That's what this edition of AuthorU-Your Guide to Book Publishing is all about. Joining host Judith Briles is Linda Hollander of SponsorConsierge.com. You will get a variety of tips, including:

 

  • How to find sponsors.
  • How to know what you set your fee at.
  • How to pitch to them.
  • What tools you need to know before you pitch.
  • What you could use sponsor moneys for.
  • And, of course, so much more.

 

Join book publishing expert and The Book Shepherd Judith Briles for another excellent edition of AuthorU-Your Guide to Book Publishing for this essential how-to and get really savvy on book promotion and making money in publishing.

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Essential Steps for Authors and Book Marketing

All authors need social media strategies to position, market and sell books. On AuthorU-Your Guide to Book Publishing, The Book Shepherd Judith Briles features social media expert Jules Maries. Authors will learn when to start using social media in the writing process and the must haves for essential book marketing. Take-aways include:

 

  • how to do book marketing using social media
  • which social media to use for target audience and books; 
  • when and how to use Twitter to sell books; 
  • when and how to use Google+; 
  • when and how to use LinkedIn to sell books; 
  • when and how to use Instagram to sell books; and
  • when and how to use Facebook to sell books.
  • And, of course, much more ...

 

Join book publishing expert and The Book Shepherd Judith Briles for another excellent edition of AuthorU-Your Guide to Book Publishing.

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How Authors Can Separate their Book from the 3,000,000 Crappy Ones Show

What separates a good book from a crappy one?  Editing!

With over 3.4 million books being published each year in all formats, it's hard to be seen, heard, and found above the massive crowd. The first step is to separate your book from the rest and that starts with editing. Savvy authors pay attention to trends; if you write paranormal and that genre is hot, have manuscripts ready to go (to self-pub or submit to publisher/agent) AND … If you write a genre that isn’t trending right now, keep writing anyway.

The show this week will cover editing ... from the POV screwups to Info Dumps and how to avoid, and why you write for what you want vs for the money, and of course, much more. 

Get savvy tips from EditPartner.com Barb Wilson on this podcast with The Book Shepherd, Judith Briles on AuthorU-Your Guide to Book Publishing. 

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VAs to the Author Rescue Show 1-12-2017

Do you have Author Overwhelm? Could you use an extra set of eyes, ears, hands ... how about another brain? If yes, have you thought about using a Virtual Assistant? A VA?

 

  • Get help in dealing with tasks you don't won't to do, including social media.
  • Key questions to use in interviewing a VA.
  • Tricks and Tips you haven't thought about VA for tasks to assign him or her.
  • Get social media help.
  • Tips on how to find a VA and what to pay one.

 

All this and much more ... 

A fast hour with Judith Briles and Kelly Johnson, founder of CornerstoneVA.  You don't want to miss this hour on AuthorU-Your Guide to Book Publishing. 

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Steps to Create Amazon Bestseller Show 11-10.2016

Did you know that 74% of all books in the U.S. are sold via Amazon and that 55% of all books worldwide are sole within the Amazon portal? You, as an author, MUST be there. The question is: How “there” are you?

At a recent AuthorU.org Saturday meeting, author Anne Randolph delivered an excellent program on How to Launch—or in some cases, Re-Launch an old book. This week, Anne and Judith Briles will walk you through the set up, your to-dos and then what you do during. Only listen in if you want to sell thousands of books and be a #1 International Bestseller.

 

  • Timing is essential... get essential timeframes to work within.
  • Get step-by-steo guide on the the necessary how-tos for success.
  • Learn which day is always best to start your campaign on.
  • How to get the right categories and sub-catergories.
  • How to put together a Pitch Team to support your efforts.
  • And, as always much more. 

 

Another great show is coming your way on AuthorU-Your Guide to Book Publishing with Dr. Judith Briles, The Book Shepherd.

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How to Become the Chief Dominator Online for Your Book Show 10-6-2016

I get it ... you would rather be writing than marketing. It's a common response I hear daily from authors globally--my response: get over it. As an author ... when the pen is down, the final click is made on the manuscript--you need to transition from CWO, the Chief Writing Officer, to the CMO--the Chief Marketing Officer. Living, Breathing, Believing. How about becoming the Chief Dominating Officer of your genre and expertise?

Start with becoming an expert in book marketing espionage. On yourself ... and of course your competitors. Your goal is to become the Chief Dominator Online in your genre!

In publishing your book, do you want  to:

  • become the Chief Dominator in Search Engine Optimization for your book? 
  • learn how to really search for your competitors and take advantage of their weaknesses?
  • learn how to maximize your keywords with each posting to increase search engine presence?
  • fill any Google search page for your name, your book, your expertise?

You can ..On this week's show, Judith's guest is Heather Lutze, search engine optimization expert and author of Marketing Espionage, Thumbonomics and The Findability Formula.

Another great show with Dr. Judith Briles, The Book Shepherd on AuthorU-Your Guide to Book Publishing.

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Hot Way to eMarket Your Books Show 9-29-2016

Try something new in book marketing--book bubbles; be different and noticeable by standing above the clouds and noise--book bubbles create book buzz.Use this amazing WOW tool for pre-launch, during the launch, post book marketing and reviving a limp book.

In publishing your book, do you want to:

-Grow your audience exponentially.

-Build your author brand. 

-Increase your discoverability by search engines like Google. 

-Track your progress. 

-Generate beautiful ePub files with one click. 

-Engage readers WHILE you're writing (yes, you can!). 

-How to write a book within the platform.

-Create an ePub file in less than minute that is immediately uploadable?

You can ...Today, learn a Fun way to market your book with Bublish and its book bubble concept  to make your book memorable and different.

Another great show with Dr. Judith Briles, The Book Shepherd on AuthorU-Your Guide to Book Publishing.

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Why You Need to ADD AudioBooks to Your Mix NOW Show 9-22-2016

The savvy author knows that eBooks have dropped again in sales; print books have increased and leading the JUMP in sales in AudioBooks--a huge jump! A lot has happened over the last year. This week's show has a leader in the Audiobook field, Richard Rieman, author of The Author's Guide to AudioBook Creation (Richard's book has just won two book awards, including "best" in eBooks. He is an expert in working with the self publishing and indie published author/publisher.
If you want to compete in the "book industry" ... add an audiobook now to your mix. Host Judith Briles is now moving her current books all to audio ... are you? 
  • the Audiobook Revolution  (Audible listening up 38%, audiobook sales up 20% worldwide 2 years in a row)
  • top audiobook genres 
  • whether you should narrate your own book, and how
  • how to get a great narrator
  • how to produce your audiobook at the lowest cost
  • how to promote your audiobook
  • how to work with Amazon’s ACX (Audiobook Creation Exchange) and other publishers
  • How to give away audiobooks and get PAID to do it.

Richard Rieman, author of "The Author's Guide to AudioBook Creation" is an audiobook self-publishing expert and top Audible narrator. Richard has narrated dozens of titles on Amazon, Audible, iTunes and more. He also produces audiobooks for authors voicing their own audiobooks. Before his audiobook adventures, Richard was a news anchor and reporter at the RKO Radio Networks in NYC, WTOP in Washington DC, and ABC and NBC Radio in Chicago.

Judith Briles is the host of AuthorU-YourGuide to Book Publishing. Join her weekly -- always new, never an encore show!

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Avoid 10 Publishing Blunders Show 9-15-2016

Whether you are a newbie author or one that has been on the path with several books, there hasn't been a publishing adventure that hasn't had mistakes--blunders, bloopers and boo-boos. Some are minor hiccups--others financial and but-wrenching disasters.

In this edition of AuthorU-You Guide to Book Publishing, host and publishing expert Judith Briles will reveal some of the top publishing blunders and mistakes that authors make and steps to unravel them.

 

  • -why authorship must be treated as a business.
  • -why publishing pitch fests must be avoided.
  • -why any publishing contract needs an escape clause and which ones to include.
  • -Learn how to create a simple system so you don't screw up with working files.
  • -Why authors should have at least 10 ISBNs ... or more.
  • -and of course, so much more!

 

Judith has another lively show in store for you.

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Avoid 10 Publishing Blunders Show 9-15-2016

Whether you are a newbie author or one that has been on the path with several books, there hasn't been a publishing adventure that hasn't had mistakes--blunders, bloopers and boo-boos. Some are minor hiccups--others financial and but-wrenching disasters.

In this edition of AuthorU-You Guide to Book Publishing, host and publishing expert Judith Briles will reveal some of the top publishing blunders and mistakes that authors make and steps to unravel them.

 

  • -why authorship must be treated as a business.
  • -why publishing pitch fests must be avoided.
  • -why any publishing contract needs an escape clause and which ones to include.
  • -Learn how to create a simple system so you don't screw up with working files.
  • -Why authors should have at least 10 ISBNs ... or more.
  • -and of course, so much more!

 

Judith has another lively show in store for you.

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Avoid 10 Publishing Blunders Show 9-15-2016

Whether you are a newbie author or one that has been on the path with several books, there hasn't been a publishing adventure that hasn't had mistakes--blunders, bloopers and boo-boos. Some are minor hiccups--others financial and but-wrenching disasters.

In this edition of AuthorU-You Guide to Book Publishing, host and publishing expert Judith Briles will reveal some of the top publishing blunders and mistakes that authors make and steps to unravel them.


  • -why authorship must be treated as a business.
  • -why publishing pitch fests must be avoided.
  • -why any publishing contract needs an escape clause and which ones to include.
  • -Learn how to create a simple system so you don't screw up with working files.
  • -Why authors should have at least 10 ISBNs ... or more.
  • -and of course, so much more!


Judith has another lively show in store for you.

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Drama and Conflict are an author's best friend Show 8-11-2016

Authors need to learn insider tips on how to "write" and present about the masses of writers and books that are pouring forth daily. In this week's AuthorU-Your Guide to Book Publishing Show, Mara Purl rejoins Judith Briles The Book Shepherd in a lively how to discussion on how to create a copy for both fiction and nonfiction that shouts out that your are good! Judith is the author of 35 books. Her latest is How to Avoid 101 Book Publishing Blunders, Bloopers & Boo-Boos.

Your take-aways to become a smart, successful author include:

  • Learn what a fiction and nonfiction writer can "take-away" from drama. 
  • What challenges authors should take, starting now, to be different from the pack.
  • Discover how "theater" can set the author apart.
  • Why your writing must be about the human element.
  • And, of course, much more.

It's another excellent show for authors and writers with AuthorU-Your Guide to Book Publishing with Dr. Judith Briles, your Book Shepherd. 


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Book Funnels and Speaking Create HUGE Book Sales Show 8-4-2016

Authors need to get into a the postion of being a speaker on their books and creating spots on their websites that will hook visitors and convert them to sales. Authors need to learn about book funnels and how to use them starting with the Home page of the website. In this week's AuthorU-Your Guide to Book Publishing Show, Mike Fritz, founder of the Magnetic Speaker system, joins Judith Briles The Book Shepherd in a lively how to discussion on how to create a speaking career and create a book funnel that will soar your book sales. Judith is the author of 35 books. Her latest is How to Avoid 101 Book Publishing Blunders, Bloopers & Boo-Boos.

Your take-aways to become a smart, successful author include:

  • Learn what a book funnel is.
  • Strategies on how to create a sales pull from your Home page.
  • How to ID the opportunies in any industry that books speakers.
  • 4 step system to create a profitable book funnel.
  • And, of course, much more.

It's another excellent show for authors and writers with AuthorU-Your Guide to Book Publishing with Dr. Judith Briles, your Book Shepherd. 


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Book Funnels and Speaking Create HUGE Book Sales Show 8-4-2016

Authors need to get into a the postion of being a speaker on their books and creating spots on their websites that will hook visitors and convert them to sales. Authors need to learn about book funnels and how to use them starting with the Home page of the website. In this week's AuthorU-Your Guide to Book Publishing Show, Mike Fritz, founder of the Magnetic Speaker system, joins Judith Briles The Book Shepherd in a lively how to discussion on how to create a speaking career and create a book funnel that will soar your book sales. Judith is the author of 35 books. Her latest is How to Avoid 101 Book Publishing Blunders, Bloopers & Boo-Boos.

Your take-aways to become a smart, successful author include:

  • Learn what a book funnel is.
  • Strategies on how to create a sales pull from your Home page.
  • How to ID the opportunies in any industry that books speakers.
  • 4 step system to create a profitable book funnel.
  • And, of course, much more.

It's another excellent show for authors and writers with AuthorU-Your Guide to Book Publishing with Dr. Judith Briles, your Book Shepherd. 


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Be a Smart, Successful Author Show 7-28-2016

Authors need to get into a strategic mindset to really crack the Book Code. In this week's AuthorU-Your Guide to Book Publishing Show, Julie Anne Eason, author of The Profitable Business Author joins Judith Briles The Book Shepherd in a lively how to discussion to creating the stratgies to pop up your success. Judith is the author of 35 books. Her latest is How to Avoid 101 Book Publishing Blunders, Bloopers & Boo-Boos.

Your take-aways to become a smart, successful author include:

  • How to develop a strategic mindset.
  • Strategies on how to create a sales pull from your Contents page.
  • Elementsto get you back on track.
  • 4 reasons why the author should be doing the marketing.
  • And, of course, much more.

It's another excellent show for authors and writers with AuthorU-Your Guide to Book Publishing with Dr. Judith Briles, your Book Shepherd. 


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Essential Publishing Must Haves Show 7-21-2016

Authors need the right stuff in the front and back matter of their books.Today's episode is with host Judith Briles solo as she walks you through 10 elements from front and back matter that every book should have. Judith is the author of 35 books. Her latest is How to Avoid 101 Book Publishing Blunders, Bloopers & Boo-Boos.

Your take-aways inclde: 

  • Essential steps for getting ISBNS and LOC.
  • The how-tos to deep dive into categories on Amazon.
  • The only place that authors should go to get ISBNs and how to save moneys.
  • Elements that every copyright page should have. 
  • When to use Footnotes; when to bypass; when to use endnotes and when to avoid notes.
  • And, of course, much more.

It's another excellent show for authors and writers with AuthorU-Your Guide to Book Publishing with Dr. Judith Briles, your Book Shepherd. 

 

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Wasabi Publicity is what Authors Need-Sizzles and Spice Show 7-14-2016

Authors need ongoing help and a boot in the tush to get effective PR for themselves and their books. Today's episode is beyond the trolling--it's the "insiders" how-tos in getting sizzling and fast attention from the media. Whether it's breaking news or just an ongoing interest or concern from the general public.

With host and The Book Shepherd, Judith Briles is Michelle Tennant, co-author of the 21 Day PR Action Guide. Your take-aways incle:

 

  • 2 awesome websites you will be drooling to have for media and radio contacts.
  • The #1 thing that authors typically do that shoots them in the foot for getting any PR.
  • The 5 essential must-haves in today's online media kit.
  • The #1 thing that you should never bypass in building your media contacts.
  • Tricks of the trade in keeping your name out there.
  • And, of course, much more.


It's another excellent show for authors and writers with AuthorU-Your Guide to Book Publishing with Dr. Judith Briles, your Book Shepherd. 

 

 

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How to Upload to Create Space and Use Authors' Success Toolkit Show 7-7-2016

Calling all Authors and Authors-to-be: Have you written a book, but feel clueless on how to upload it to CreateSpace or IngramSpark or anything to do within the Amazon realm? Today, join Joel Friedlander, The Book Designer and host Judith Briles, The Book Shepherd to get your Answers.

How would you like solutions for  the exact thing we wished we had when we first started? Pay attention--I'm going to give you a "secret code" to download bonus goodies.

Get ready, they are here--it's a fast-paced show that will soar hour success on AuthorU-Your Guide to Book Publishing.

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Get to the Root of Successful Author Publishing Show 6-20-2016



This week's show is with Judith Briles, The Book Shepherd, solo. Every author needs to get back to the basics--what brought them to the authoring party. Revisit why you are doing this, what keeps you going--even through the muck you find yourself in; what kind of moneys you need to pull it off ... and even do a SWOT analysis.
 
If you want to compete in the "book industry" ... knowing the what's and whs, Host Judith Briles of AuthorU-Your Guide to Book Publishing has lots in store for you. Get ready to take fast notes. She's ready for you with essential tips for you to implement, starting today. The question is, are you ready for Judith?
  • Learn the core ingredients to every successful author.
  • Learn exactly what moneys you can make in royalties vs. wholesaling vs. back of the room sales.
  • Learn why smart authors do a SWOT of who and where they are.
Another great and information "how to" for the author who wants to be seriously successful via AuthorU-Your Guide to Book Publishing.
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Author Hiccups and How to Blow Air in Them Show 6-16-2016

The savvy author knows that there are hiccups along the publishing path. He or she can identify them because they've landed in a few of the potholes within the journey.

This week's show features Judith's favorite Geek Girl and Virtual Assistant, the Author's Virtual Assistant Kelly Johnson (CornerstoneVA.com) is back with fast ideas on how to move your book and create momentum.
 
If you want to compete in the "book industry" ... knowing tricks to grab any producer or reporter's attention  Host Judith Briles of AuthorU-Your Guide to Book Publishing and Kelly have lots in store for you. Get ready to take fast notes. They've got essential tips for you to implement, starting today.
  • Learn how to deal with Amazon deleting Book Reviews.
  • Learn why hiding your book title could lead to book failure.
  • Learn how to create the ultimate repurposing strategy.
  • Learn how to get your book s into Search Inside the Book
Another great and information "how to" for the author who wants to be seriously successful via AuthorU-Your Guide to Book Publishing.
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How to Score Bigtime in the Media Show 6-2-2016

The savvy author knows that media can help support book sales. It can also nail down your status as "the expert". This week's show has a leader in the publicity field, the Publicity Hound Joan Stewart is back with fast ideas on how to move your book to the next level when it comes to PR.
If you want to compete in the "book industry" ... knowing tricks to grab any producer or reporter's attention  Host Judith Briles of AuthorU-Your Guide to Book Publishing and Joan have lots in store for you. Get ready to take fast notes. They've got 11 hot tips for you to implement, starting today.
  • Learn how to soar your expertise in any media's eye.
  • Learn exactly how to newsjack a hot story to your advantage.
  • Learn why the local weatherman may be your best friend.
  • Learn why you need to immediatedly contact your college alumni magazine.
  • Learn how taking a contrarian position can get you to the head of the publicity class.
  • And so much more ... you will get 11 hot, hot tips.

 

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Why You Must Get Your Book to an AudioBook Format Now Show 5-26-2016

The savvy author knows that eBooks have dropped again in sales; print books have increased and leading the JUMP in sales in AudioBooks. A lot has happened over the last year. This week's show has a leader in the Audiobook field, Richard Rieman, author of The Author's Guide to AudioBook Creation. RIchard is an expert in working with the self publishing and indie published author/publisher.
If you want to compete in the "book industry" ... add an audiobook now to your mix. Host Judith Briles is now moving her current books all to audio ... are you? 
  • the Audiobook Revolution  (Audible listening up 38%, audiobook sales up 20% worldwide 2 years in a row)
  • top audiobook genres 
  • whether you should narrate your own book, and how
  • how to get a great narrator
  • how to produce your audiobook at the lowest cost
  • how to promote your audiobook
  • how to work with Amazon’s ACX (Audiobook Creation Exchange) and other publishers

Richard Rieman, author of "The Author's Guide to AudioBook Creation" is an audiobook self-publishing expert and top Audible narrator. Richard has narrated dozens of titles on Amazon, Audible, iTunes and more. He also produces audiobooks for authors voicing their own audiobooks. Before his audiobook adventures, Richard was a news anchor and reporter at the RKO Radio Networks in NYC, WTOP in Washington DC, and ABC and NBC Radio in Chicago.

Judith Briles is the host of AuthorU-YourGuide to Book Publishing. Join her weekly -- always new, never an encore show!

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Nothing Sells a Book Like a Book! Show 5-19-2016

In today’s crowded marketplace it’s becoming more and more challenging for authors and publishers to generate buzz for a book and let readers know it’s out there.  Many authors and small presses don’t know where to start – in particular if they are on a tight budget or conducting their own marketing outreach. In book marketing, we like to say that nothing sells a book better than a book! Getting your book in the hands of readers and reviewers is vital to starting to build awareness and visibility.

Joining Judith this week is Bethany Brown, President of The Cadence Group, a design, editorial, marketing and book consulting firm for authors and publishers. With a background in traditional publishing by way of Adams Media and Sourcebooks and close to a decade of working directly with authors and small presses on their publishing and marketing plans, Bethany understands the challenges (and benefits!) facing self-publishers and indie presses today.  

Getting started with a book review campaign can seem overwhelming. But it doesn’t have to be! Whether your goals are online book reviews, Amazon reviews, blog reviews or Goodreads reviews, a thoughtful pitch, strategic pitch list and professional follow-up are key to your success. 

  • Why are reviews important? 
  • How do I target reviewers?
  • What’s the proper etiquette for requesting a review?
  • What makes a “good” review?
  • What happens if I get a bad review?
  • Should I pay for a review?
  • How many reviews are “enough” reviews?
  • Can I get reviews for an older title?
  • I have some reviews…now what?
  • Do reviews sell books?


Another informative and stimulating show with Judith Briles and AuthorU-Your Guide to Book Publishing.

 

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Book Publicity and Marketing Show 5-12-2016

Your book is coming.  How are you going to shout it out? By yourself ... or are you going to bring in a publicity specialist? Today's author needs to know what's working in publicty; how to get it; when to avoid it; what to do when an interview goes sour and so much more. The answers are here in this offering of AuthorU-Your Guide to Book Publishing with The Book Shepherd, Dr. Judith Briles and her guest expert Lynda Bouchard, founder of BookingAuthorsInk.com, specializing in regional publicity for books and authors.

Authors want attention ... is it the right attention, at the right place, and that will sell books?

You will learn ...

  • When Authors should begin the marketing process.
  • How to align your marketing and writing for greater success.
  • How to position social media versus traditional media.
  • When to hire a publicist and when to transition to the DIY model.
  • How to differenntiate yourselfin a busy book world.

and of course, much more ... 

Get ready for another fast-moving show on AuthorU-Your Guide to Book Publishing.

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Book Awards for Authors - Should You Enter? Show 5-5-2016

This week on AuthorU-Your Guide to Book Publishing, Judith Briles will explore BOOK AWARDS for authors. 

It takes a lots to promote and market a book ... and have a Book Award may just add the right spice to your mix. Book awards are part of your marketing budget. Some are great to have ... others are worthless. The questions are: should you enter or shouldn't you? And if you do, what do you do if you win?

Your take-aways include: 

  • Learn what Book Awards can do for you and your book.
  • ID which ones are the right fit for your book.
  • How to determine the costs.
  • How to market your award once you win one.
  • Timelines and submission deadlines are critical.

Joining Judith will be Ellen Reid, the CEO of the Indie Excellence Book Awards and the Beverly Hills Book Awards. In this fast pace, yet very hands on session, you will come away with an array of “ahas” and an entire new way to think of book promotion and marketing.

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The Amazon Gorilla--How to Use It Show 4-28-2016

WOWSA ... Authors should be doing the happy dance because of Amazon and what it offers. The question is: are you as the author using all its bells and whistles. The Book Shepherd is Judith Briles. This week with Amy Collins, publishing expert and owner of New Shelves Books, they willl create a road map of you to use to take advantage of the Amazon book machine.

How to "understand" the dollars and sense of Amazon.
How to maximizing using Goodreads (its owned by Amazon) to goose your book sales.
Why you shouldn't use Goodreads Giveaways.
What and what not to put on your Review Page
How to do a crossover and link your Amazon reviews to Goodreads.
How to use the Wish List on Amazon
How to link your Kindle and Paper editions on Amazon.
What to do when someone zaps you with a negative book review.
How to get eyeballs on your books.
How to drive traffic to your site, your books and nail the "buy"

Another informative and stimulating show with Juith Briles and AuthorU-Your Guide to Book Publishing.

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Introducing Amazon Marketing Services Show 4-21-2016

Holy Moley ... Amazon has created a powerhouse of tools for authors to use to move massive eyeballs to books. The result: book sales and huge search engine rankings. Introducing Amazon Marketing Services ... and why you should care!

This edition of AuthorU-Your Guide to Book Publishing is all about marketing and sales of books. Joining Judith Briles, The Book Shepherd is Amy Collins, publishing expert and own of New Shelves Books.

- the latest on Amazon Marketing Services

- how to get eyeballs on your books

- how to drive traffic to your site, your books and nail the "buy"

- Tips on "gaming" Amazon

- the 7 parts of the new Amazon Marketing Services ... all for a fee

Another informative and stimulating show with Judith Briles and AuthorU-Your Guide to Book Publishing.

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Unconfusing Publishing Jargon Show 4-14-2016

Publishing is confusing. Knowing what elements you need in your book is one thing; understanding what all the jargon means is anothe . Within this edition of AuthorU – Your Guide to Book Publishing, Judith Briles begins to walk through the maze of jargon in simple English and how-to examples. You will learn: 

 

  • Learn what belongs on your copyright page plus bonus items to include to set you apart from most self-publishers
  • Learn 3 elements that can be included in your bar coding to increase your book sales.
  • How to use ARCs-Advanced Reader Copies and what you need to include on your cover copy.
  • What the critical elements are of both Front Matter and Back Matter and what you should add to enhance yourself and your book sales.
  • How to use BISAC categories for your book categories and which ones do you select.
Listen to podcast starting April 14, 2016. It's another great addition for authors with Judith Briles, The Book Shepherd and AuthorU-Your Guide to Book Publishing.

 

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Reporters Are Looking for YOU Show 3-31-2016

How would you like to get reporters to ring your phone off the hook or load your email up with "I want you!"

Ever since Dan Janal wrote the first book about Internet marketing in 1993, he’s been pushing the boundaries and trying to see how to sell more books with less effort. His latest book is called, Reporters Are Looking for YOU! More than 15 years ago, he was the first person to offer a PR service to match reporters with authors who are looking for publicity. Check it out at PRLEADS.com.

On this edition of AuthorU-Your Guide to Book Publishing, Judith Briles, The Book Shepherd, and master PR strategist Dan Janal will reveal Dan's  latest experiments are showing that can help you sell more books.

Get ready to turn your book into news ...

 

  • How authors can piggyback their books onto breaking news stories.
  • How authors can use proven formulas to convince reporters to write about their books.
  • How to make sure you can see your name in articles when you use this one tool that every reporter relies on.

 

Then, get ready to use Facebook ads to sell books ...

 

  • How to create your ads so they get attention on Facebook.
  • How to form relationships with readers and prospects.
  • The biggest mistake I’ve seen authors make with ads.

 

Finally, This 'n That about press releases and books ...

 

  • Do press releases really work?
  • What can you expect from a press release.
  • What tips can you share to make a press release stand out?

 

Discover Dan Janal and what he can do for you and your book at: www.PRLEADStoPROFITS.com/Facebook-special

 

 

 

Please refer people to www.PressReleaseSender.com

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Publishing Essentials: ISBN, LCCN, CIP and more! Show 3-17-2016

Holy Moly—make sure that you aways get first dibs on any remainder #books with a #publisher-that's one essential aha you riwll take away on today's show on AuthorU- Your Guide to Book Publishing as it deep dives into the Alaphabet Soup of ISBNs, LCCN, CIP and so much more.

 

  • the latest on ISBNs, LCCN,
  • how to get the CIP date registration
  • what the “red lights” are in publishing contracts 
  • why you need to avoid any that have the phrase “mutually agreed” in them
  • why you want to have a reversion of rights
  • as well as first dibs on remainder books.

 

All that in this jammed packed podcast via @MyBookShepherd, Judith Briles.  #authors #book #selfpub #publishing

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How to Sell Your Book in 20 Minutes a Day Show 3-10-2016

Is it possible to sell your book to bookstores, libraries, airport stores and online in less than three hours a week?  Yup! 

Today’s radio show with  Amy Collins and The Book Shepherd Judith Briles looks at the process of selling your book to the market place and outline a plan that will allow you to sell your book using 20 minutes a day. They will cover:

  • The facts and figures of today’s market that will let you go after the best fish in the least amount of time.
  • How to position  yourself for a “yes”
  • How to get around a “no".
  • How to schedule your sales efforts for maximum effect.
  • How to research the market you are going after.
  • How to pace yourself and set the stage for a long-term sales arc that will yield longer-term results.

·        

Joining Dr. Judith Briles is publishing consultant Amy Collins from New Shelves Books. Another great show on AuthorU-Your Guide to Book Publishing.

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How to Get Amazon Book Reviews Show 3-3-2016

Quick ... how many reviews do you have posted on Amazon for your book? What steps are you taking to actively pursue additional ones. Would you like to know about an awesome low cost tool that ferrets out the key book reviewers along with their real names, emails and phone numbers? Today, Judith Briles' guest Debbie Drum has created one and you will learn how you can access it as well.

Today's AuthorU-Your Guide to Book Publishing show is all about getting the coveted Amazon Book Review ... lots of them! You do not want to miss it!

  • What authors need to know now.
  • How do you find book reviewers who count?
  • What resources and tools do authors have available to connect with them? 
  • When should you encourage readers to post video reviews.
  • Are there methods to deep dive into key reviewers?
  • What will Amazon do for authors when over 100 reviews are posted?
  • What are the magic numbers that authors need to get Amazon's cross support?
  • and as always, so much more.

Joining Dr. Judith Briles is  online marketing expert Debbie Drum who specializes in creating Amazon book reviews. Another great show on AuthorU-Your Guide to Book Publishing.

 


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Book Piracy - How to Discover and What to Do Show 2-25-2016

Holy Moley ... has your book walked the the free download plank? Have book pirates taken your book hostage? Do you know ... have you checked? You don't want to miss this WILD episode of AuthorU-Your Guide to Book Publishing. Book publicist, and author Rhonda Rees was a victim of pirates. Hear how she took charge and sunk their ship as she joins Judith Briles for an essential “how to” indiscovering and turning the canon on these steaths of the high pubishing seas.

Today's AuthorU-Your Guide to Book Publishing show is book piracy. You do not want to miss it!

  • What authors need to know now.
  • Which form of legal recourse does an author have?
  • What resources and recourse do authors have and what should they do if theft has occurred? 
  • How much money is stolen each year.
  • Why pirates offer "free downloads" of your book.
  • Where can authors turn to immediately for help 
  • and as always, so much more.


Joining Dr. Judith Briles is author Rhonda Rees, who survived a piracy attack and now tells about it. Another great show on AuthorU-Your Guide to Book Publishing.

 


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Essential Legal Publishing Tips Show 2-18-2016

Attorney Helen Sedwick (author of Self-Publisher’s Legal Handbook and creator of Publishing Business in a Box) joins Judith Briles for an essential “how to” in setting up a publishing business; selecting a name; determining what legal form is really best to start out as; how to protect yourself if your characters are based on real people and so much more—Helen is a great resource..

Today's AuthorU-Your Guide to Book Publishing show is all about setting up your publishing business and loaded with plenty of dos and don't ... as in how to saty out of hot water.

  • What writers and authors need to know about the essentials of publishing.
  • Which form of legal structure should an author take?
  • Should writers and authors adopt a business/imprint name and how to do you selecct one?
  • What about contracts and hiring free-lancers?
  • Which elements of publishing should the author control?
  • and as always, so much more.


Joining Dr. Judith Briles is publishing attorney Helen Sedwick. Another great show on AuthorU-Your Guide to Book Publishing.

 


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Are you Ready to Create Raving Fans for Your Books Show 2-11-2016

What author doesn't want fans ... superfans ... that wait for every new item you create? Books, Products ... you name it. When they hear that you  have something "new" out, they are first in line to get your latest. Today's AuthorU-Your Guide to Book Publishing is all about creating the Super Reader and SuperFan. You will get tricks and tips that will soar your marketing exposure and buys

  • What are Super Readers and Superfans, and why do you want them?
  • How many Superfans do you need? AND, how many are there anyway?
  • How do I connect with them?
  • Are there specific actions I should be doing while I'm writing? what about pre launch of the book?
  • What are the 4 stages of book buying?
  • What are the 3 things every author should be doing now to ensure book success?


Joining Dr. Judith Briles is Bill Van Orsdel, the Chief Marketing Officer of BookFuel.com. Another great show on AuthorU-Your Guide to Book Publishing.

 


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Kickass Steps to Soar Book Sales in 2016 Show 2-4-2016

This edition of AuthorU-Your Guide to Book Publishing with Dr. Judith Briles, The Book Shepherd, lots of- excellent ways for #authors to NOT kiss off money in launching a #book; the 3 essential steps to create book success; plus ways to help the book buying world discover author and book—don’t miss it!

 

  • What no one tells you about creating the author and book platforms.
  • What content marketing and its integration will do across social media to soar your book sales.
  • Essential steps on creating a knock-the-book-socks off launch for authors.
  • Insider tips on how to help the #book buying world discover author and book.
  • What no one tells authors why a digital platform is essential to author success.
  • Get an insider’s steps on how to get ahead of other author’s books.
  • Excellent ways for #authors to NOT kiss off money in launching a book.

 

Yes! You will get plenty of essential tips on how to create a kickass author platform with Dr. Judith Briles, your Book Shepherd and her expert guest, Lisa Trank, author consultant.

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Write Raw ... and Write Hot! Show for 1-28-2016

How would you like the secret sauce to creating books that readers talk about and re-read? 

How about getting the secret sauce to write from your heart instead of producing just OK copy?

How would like like the secret sauce and steps to writing amazing lines and chapters? 

It's yours in this weeks's edition of AuthorU-Your Guide to Book Publwith Dr. Judith Briles and her guest, writing muse, Anne Randolph, developer of Kitchen Table Writing.

Yo will learn:

 

  • -How to soar your book reviews with awesome writing.
  • -Insider tips and tricks from a writing muse to really connect with your reader.
  • -How to move from so-so writing to hot copy!
  • -10 essential steps to create fabulous writing for your books.

 

It will be another excellent show with Dr. Judith Briles and AuthorU-Your Guide to Book Publishing.

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HOT! Get the Secret Sauce to Author Platforms and Selling More Books Show 1-21-2016

How would you like the secret sauce to creating your author and book platforms? How about getting the secret sauce to building a successful blog ... and getting raving fans? How would like like the secret sauce and steps to selling more books? It's yours in this issue of AuthorU-Your Guide to Book Publishing with Dr. Judith Briles and her guest, content marketing consultant, Beth Hayden.

You will learn:

  • How to soar your discoverbility using your author and book platforms.
  • insider tricks on growning a successful blog to induce book sales.
  • How to get your email list to grow.
  • 3 critical steps you need to do to launch your book.

Another excellent show with Dr. Judith Briles and AuthorU-Your Guide to Book Publishing.

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Discoverbility and MetaData - Hot! show on 1-7-2016

Last week, Judith Briles dove into Author Success ... what you need to create and sustain it. This week's show on AuthorU-Your Guide to Book Publishing is ideal to soar it. With her is Robin Cutler, the Director of IngramSpark. After listening, your head will be swirling with all things metadata ... the secret sauce to your discoverbility.

You will learn:

  • How to soar your discoverbility to the SEO gods find you.
  • What IngramSpark is doing to support authors with Amazon's Kindle.
  • How to make your book available to 39,000 outlets pronto.
  • And as always, much more. 
  • Another excellent show with Dr. Judith Briles and AuthorU-Your Guide to Book Publishing 

 

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Create Your Author Success NOW Show 12-31-2015

Do you want to be a seriously successful author? Are you willing ... and ready ... to Dare Greatly? To transition from being a Dreamer to a Doer in your author journey. If yes, this edition of AuthorU-Your Guide to Book Publishing is right for you.

Before you jump into the publishing pot, there are 14 essential questions you need to answer. Today's show on AuthorU-Your Guide to Book Publishing is with host Dr. Judith Briles and her guest Julie Schoerke, founder of JKS Book Publicity. They will ask, probe and guide you in essential steps to lead your to author and book success. If you are a beginner in the journey, you can't afford to miss it. If you think you are an "old hat" ... think again. 

Your take-aways include: 

  • Learn the #1 thing authors need to do to be successful.
  • How to determine what type of publicity is right for you and your book.
  • How to start being successful from the get go in writing.
  • Tips to transition from the Dreamer to the Doer mode.
  • AND as always, much more.

 It's another great show with Dr. Judith Briles and AuthorU-Your Guide to Book Publishing.

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Is There a Book in You? Essential Questions to Ask Show 12-17-2015

 

  SO ... you think you've got a book in you. Good .. now are you ready to do the work to get you there ... to be a seriously successful author?

Before you jump into the publishing pot, there are 14 essential questions you need to answer. Today's show on AuthorU-Your Guide to Book Publishing is with host Dr. Judith Briles with The Book Shepherd's hat on to ask, probe and guide. If you are a beginner in the journey, you can't afford to miss it. If you think you are an "old hat" ... think again. Her questions will goose you to think and rethink the path you are on. 

Your take-aways include: 

  • Essential questions to ask and answer for publishing success.
  • How to determine what and how a traditional publisher will pay you.
  • How to start think book marketing.
  • Differences and costs to a variety of publishing models.
  • AND as always, much more.

 It's another great show with Dr. Judith Briles and AuthorU-Your Guide to Book Publishing.

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Book Marketing HOTS! Are you using

Did you know that what The Most Profitable Marketing Tool Most Authors Aren't Using? I'ts simple ... one word ... Email

An email list ranks as the Number One marketing tool, by far, when it comes to building a platform and selling a truckload of books. But most authors hate email because "I wouldn't know what to write about" or  "I don't want to spam anyone."  Publicity expert Joan Stewart has been using email for more than 15 years and swears it's her top revenue generator. Whether you write fiction or nonfiction, or you're only thinking of writing a book, join Judith Briles and Joan Stewart for a life changing book marketing hour on AuthorU-Your Guide to Book Publishing today. You will get a peek behind the curtain and learn why email marketing can be your secret power tool. You will learn:

 How best-selling authors are using it.
Why small email lists are often much more profitable than big lists.
Why using Outlook, Gmail and other email providers to send your messages can get you in trouble with the law.

 Some of Joan's favorite subject lines she has used in her own campaigns.

 It's another great show with Dr. Judith Briles and AuthorU-Your Guide to Book Publishing.

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6 Essential Requirements for a Successful Book

This week's edition of AuthorU-YourGuide to BookPublishing is all about creating a book that sells. Joining Dr. Judith Briles is Michele DeFlippo, founder of 1106Design.com. Together, they will dive into the six essential requirements every book (and auhor) needs to succeed:

• Careful editing 

• Compelling title 

• Informative subtitle (for non-fiction)

• Back cover text with a strong pitch

• Interesting cover design

• Meticulous interior design

Get ready for heavy content, plenty of info and an awesome idea on creating thumbnails for your Amazon posting. If you are online, it's time for AuthorU-Your Guide to Book Publishing with Judith Briles, The Book Shepherd.

  

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Create Ebook Bestseller Show 11-26-2015

You may hear about getting #1 on Amazon's ebook list ... but have you heard what strategies are behind getting that status and what steps need to be done to set it up? This week's show on AuthorU-Your GUide to Book Publishing with Dr. Judith Briles deep dives into it. Her guest is Ellen Violette, author of Sell More eBooks.

  • Learn the 3 phases and what to do in each for bestseller status.
  • Key tactics in creating bonuses for ebook launch.
  • Learn the differencs with KDP and countdown.
  • Tips ofr jump starting an ebook bestseller strategy.
  • Action steps for successful ebook launch.

And much more.

Another excellent hour on uthoruU-Your Guide to Book Publishing

 

 

 

 

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Exposing the Long Shadow of Amazon Show 11-12-2015

Judith Briles and AuthorU-Your Guide to Book Publishing welcome back Mark Coker, the visionary and CEO of Smashwords.com. As usual, Mark is unscripted on what's going on in publishing, ebooks and marketing.

They will unravel:

  • Why #ebooks hit have the brick wall.
  • What the long shadow of Amazon for authors is and why you should now avoid KDP Select, Kindle Unlimited.
  • Today's new virtual bookshelf and how it enhances author success.
  • Essential best practices for getting your book to shine.
  • New ideas to get older books new marketing juice. 

And, of course, much more.

Another great hour with AuthorU-Your Guide to Book Publishing and host, Dr. Judith Briles,The Book Shepherd.

 

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How to Avoid the Rush to Publish Syndrome Show 11-19-2015

Both Newbie and Oldie authors continue to make the same publishng mistakes: they rush to publish. The Newbies don't know any better; the Oldies should. In today's AuthorU-Your GUide ot Book Publishing, Dr. Judith Briles  and award winning book and cover designer Nick Zelinger will deep dive into how to avoid the major taboo for all authors-the RTP Syndrome. Garanteed, it's the kiss of book death. 

You wil learn:

  • Critical questions every author should be asking self before jumping into publishing.
  • What gets an author into deep doo-doo when publishing a book.
  • Love it when a #book designer reveals insider tips to make your book soar in eyeball appeal. 
  • Essential steps to take in book publishing that separates #authors from the the DIYers.
  • And so much more.

Another great show with Judith Briles, The Book Shepherd and AuthorU-Your Guide to Book Publishing

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Secrets to Creating Long Term Author Success Show Nov. 6th

 

How would you like to create a really successful book? Or turn all your blogs into a book? Or what the essential keys are to long term success? If yes, you want to listen in as Dr. Judith Briles hosts Nina Amir, the Inspiration to Creation Coach. 

 

  • - What you need to be successful.
  • -How to create a book that sells.
  • -What is the Author Attitude.
  • -Why writing a book in one month is totally possible.

 

Another great show with Dr. Judith Briles, The Book Shepherd on AuthorU-Your Guide to Book Publishing.

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How to Sell 1000 books in 21 Days!

What author doesn't want to sell a few truckloads of books within one month! Her guest for this show interviewed 27 authors who had sold over 1,000 books each within a 21-day period of time. Learn what they did; what worked (and didn't). You get 27 authors, book marketing eperts ad savvy digital marketers who all responded to Ryan Mendenhall's question, "How would you sell 1,000 bbooks in 21 days?"

On the show for the 29th, Judith's guest is Ryan Mendenhall, creator of the Book Marketing Summit and himself, a bestselling author. Judith promises: you don't want to miss this. 

Learn:

  • Secrets of how to create book truckload sales from those who do it.
  • How to partner with others to push your book fast.
  • Why gathering kudos and praise enhances book sales.
  • Why the author's mindset is critical to book selling success.
  • Why and how to fine-tune author and book message to hook the buyer.
And so much more.
 

Another great show with The Book Shepherd, Dr. Judith Briles on AuthorU - Your Guide to Book Publishing

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The Magic of Hidden Dialogue in Fiction and NonFiction Show 10-24-2015


Are you writing anything that has a story in it? How about dialogue? If so, you want to listen closely to Focus on Dialogue--and it's critical for both Fiction (of course) and nonfiction. The things that characters and interviews for NF say or don't say are often the deal-breakers, the clues to out comes and so much more. Have you ever wondered--if only someone had told me ... Guess what? They usually do.

On the show for the 24th, Judith's guest is Mara Purl--author, actress and host of a drama radio show that was widely popular on the BBC. Judith promises: you don't want to miss this. 

Learn:
What is sub-text? 
Why do so many NOT say what they mean?
What are the circumstances and how does the writer show what's happening?

You are going to get a detailed explanation with examples and techniques for enriching and enhancing the dialogue in your fiction, your scripts and your narrative non-fiction. So Hot!

Another great show with The Book Shepherd, Dr. Judith Briles on AuthorU - Your Guide to Book Publishing. 

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Sizzling Social Media from Scratch Strategies 10-15-2015

Social Media can poop any author out. Today's show is all about bringing the sizzle back ... or getting it started in the first place. We will start from scratch; re-embrace what you should have done in first place; jump into the big three and then hit hard on what makes sense in marketing and gulp, advertising. In this session of AuthorU-Your Guide to Book Publishing, The Book Shepherd, Dr. Judith Briles will guide you through a variety of tips to keep authors through the ever changing maze of social media.

 

You will learn:

 

  • What to do about Facebook and why you should care about "insights" ...
  • What's  the big deal about boosting anything.
  • What's hot in Facebook goups, ads and boosts. 
  • What's a custom audience and how to create yours.
  • ID waht a social emdia disclaimer is and why you should have one.
  • Get the 6 hot steps to be successful using social media.

 

And much more.

 

Another great show with AuthorU-Your Guide to Book Publishing.

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Publishing Predators in Your Midst Show 10-8-2015

Publishing predators are everywhere. In your midst, under the rocks, at book publishing and writing conferences. Everywhere. Scams. Complaints ... all out to get your money. In this session of AuthorU-Your Guide to Book Publishing, The Book Shepherd, Dr. Judith Briles will guide you through a variety of tips to keep authors out of publishing trouble.

You will learn:

  • How to identify publishing predators.
  • How to get out of contracts with them.
  • What techniques they use to upsell you.
  • Why you should avoid the majority of pay to publish companies.

And much more.

Another great show with AuthorU-Your Guide to Book Publishing.

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Ghostwriting Info Show for Authors 10-1-2015

You've got a great idea, a concept, a box full of notes and tips ... you name it ... there's a book in there. Who is going to get it out so others know your amazing thoughts; those concepts; the solutions that will ease the pain of millions or entertain and delight those looking for an escape?

It's a good question. Are you going to be the writer ... or do you need some help? Today's show is all about thos behind the scenes writers--the "ghosts" who take your ideas and get them in the reader's format. Master blogger and ghost writer Tammy Bleck joins Dr. Judith Briles today on an eye-opening, thought-provoking and fun show with AuthorU-Your Guide to Book Publishing. 

You will learn--

  • What is ghostwriting, exactly?
  • Can it be lucrative for the writers ... and how about the "author"?
  • If you are a writer, how do you break into it?
  • How many different types of ghostwriters are there?
  • What are the difficulties involved in ghostwriting that an author should be aware of?
  • Do ghostwriters and authors need contracts?
  • What does ghostwriting cost?
Another great show with The Book Shepherd, Dr. Judith Briles and AuthorU-Your Guide to Book Publishing.
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Essential Ahas for Authors in Publishing Show 9-24-2015

Dr. Judith Briles reveals more publishing and book marketing AHAs and Mistakes that too many authors make ... and how to fix them is this edition of AuthorU-Your Guide to Book Publishing. The Book Shepherd will deep-dive into endorsements, how to set up pre-sales, gather reviews and so much more.

It's just you and Judith--listen and learn as she identifies the pitfalls that you will encounter and how to get yourself out of them when you hit them ... better yet, HOW TO AVOID authoring and publishing snafus and mistakes that can cost you huge amounts of money and suck your energy. 

Your take-aways include: 

-What endorsements count; how to get them; and which to avoid.
-Tips for Amazon pages.
-Tips for setting up pre-sales and how to gather them.
-The secret sauce of Author Central on Amazon.
-Key components that every author needs to start out on his or her publishing journey.
-Great ahas that will add to your book marketing mix.
-What every author should be immediately adding to their social medial profiles.
-What authors need to include in all all emails.

Another great show with The Book Shepherd, Dr. Judith Briles and AuthorU-Your Guide to Book Publishing.

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11 Publishing Mistakes Authors Make and How to Avoid Them Show 9-7-2015

It's a happy dance --or is it -- when you start down the publishing path? If you are like most authors, you are going to make mistakes ... we all do. Some of you will make a lot--others, just a few. Beginning with this edition of AuthorU-Your Guide to Book Publishing, The Book Shepherd Dr. Judith Briles is going to identify 11 mistakes that are repeated day-in and day-out with authors ... Newbies and Old-Timers.

It's just you and Judith--listen and learn as she identifies the pitfalls that you will encounter and how to get yourself out of them when you hit them ... better yet, HOW TO AVOID authoring and publishing snafus and mistakes that can cost you huge amounts of money and suck your energy. 

You will learn--

  • 11 Mistakes to avoid pronto when it comes to publishing and authoring.
  • Tips for correcting mistakes and repairing publishing wounds.
  • Key components that every author needs to start out on his or her publishing journey.
  • Great ahas that will add to your book marketing mix.
  • How to get reviews for Amazon without going nuts.
Another great show with The Book Shepherd, Dr. Judith Briles and AuthorU-Your Guide to Book Publishing.
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Getting Libraries to BUY Your Book Show 9-10-2015

You've got a book ... now, where should it go to get into the hands of your SuperFans ... your readers-to-be? The library should be at the top of your list. Today, Dr. Judith Briles, the host of AuthorU-Your Guide to Book Publishing, will explore a variety of avenues in Libraryland. With her is Amy Collins, book marketer who knows how to reach the magic portals of libraries.

You will learn--

 

  • Why Libraries? 
  • Are they really worth it?
  • What is going on with eBooks in libraries? 
  • How do they make money for publishers?
  • The Best way to approach your local library.
  • How to grow “out” from your hometown success.
Another great show with The Book Shepherd, Dr. Judith Briles and AuthorU - Your Guide to Book Publishing.

 

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Editing ... Every Author Needs at least ONE Show 9-3-2015

One of the major jobs of an EDITOR is to make your words the star ... and that means YOU.
Q: Should a book be edited? A: Are you breathing?
Q: What kind of editing should a book have? A: There are a variety of edit styles and methods--most likely, you don't need them all.
Q: How much does editing cost? A: What type of editing do you need?
Q: How many edits should a book have? A: Most likely, less than the number of fingers on your hand.
Q: When should a book be edited? A: When would you like to have your work come together and make you shine?
  

Your take-aways include:

1. The importance of clarity in one's writing
2. Make it flow
3. The basics: spelling, grammar, punctuation, subject-verb agreement, etc.
4. Keeping the reader's attention. Write for the reader. Of course, if you're independently wealthy and don't care about book sales, then be completely self-indulgent, by all means.
5. Why you need an editor.
6. WHo should be the editor -- it's not your Mom and it's not your professor.

You are going to learn a lot in this edition of AuthorU-Your Guide to Book Publishing with Dr. Judith Briles and her special guest Barb Wilson, editor, partner in EditParner.com and author of fiction herself.

Get ready for another great hour with Dr. Judith Briles, The Book Shepherd and AuthorU-Your Guide to Book Publishing

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Fiction Writers Unite! Create Awesome Characters Show 8-20-2015

Fiction authors unite (and nonfiction authors too!) ... this show is for you. Judib Briles has Mark Stevens as her guest today. He is the Denver-based author of the Allison Coil Mystery Series—Antler Dust, Buried by the Roan, Trapline and Lake of Fire, which comes out next month from Midnight Ink. Trapline won the 2015 Colorado Book Award for best mystery and the 2015 Colorado Authors League award for best genre fiction. The series has drawn rave reviews from The Denver Post, Kirkus Reviews, Mystery Scene Magazine, the Grand Junction Sentinel, The Aspen Times, High Country News, The Durango Herald, The Loveland Herald and many more. In advance praise, Kirkus called Lake of Fire “irresistible" and Craig Johnson, author of the Walt Longmire mystery series that is basis for the hit show "Longmire" on Netflix, said "Mark Stevens writes like wildfire."  Stevens is vice-president of the Rocky Mountain Chapter of Mystery Writers of America (RMMWA), hosts a podcast for Rocky Mountain Fiction Writers and knows fiction inside and out.

Today we will focus on CHARACTER DEVELOPMENT. You will learn:

 

  • Understanding your protagonist and understanding your narrative begins with exploring your point of view and attitude about the world. And understanding other points of view as well. 
  • The simplicity of protagonist -- proto/first and agon/combatant. (A Jane Smiley idea.)  "Most people with the normal brain development and structure that results in a sense of self live with a protagonist every minute of every day..." Himself / herself. 

"A protagonist is the most natural thing in the world."  (Again, Jane Smiley.)

  • A writer tells a story to organize the world into a clear, explainable narrative. (This is not reality.)
  • A writer develops a protagonist who can help tell that story in a way that fits a good novel. (Also not reality.)
  • A day in the life of a protagonist is not the day in the life of an ordinary person. (With a few notable exceptions.)
  • What is there really to discuss, really, than our lives? When it comes right down to it? The craft of characterization is an attempt to honor and explore the truth of human nature through the art of storytelling (that's a line from David Corbett). 
  • Characterization--knowing your protagonist and what challenges and tests will determine if they are put together in the correct manner to manage what the world throws at them.
All story tellers, get ready to learn from a master of fiction with Dr. Judith Briles on AuthorU-Your Guide to Book Publishing.

 

 

 

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Authors Need Websites that Rock Show 8-13-2015

Authors need webites. Your critical online business card that is your branding, your voice, your YOU.The answers are here in this offering of AuthorU-Your Guide to Book Publishing with The Book Shepherd, Dr. Judith Briles and her guest expert graphic designer Nick Taylor. With his background as an author, website designer and ebook formatter, you get a triple whammy today.

What MATTERS on your website? It's a critical question to get the answers to.

You will learn ...

  • Key elements to a hot website.
  • Get ideas to revamp what you currently have.
  • Tips for goosing your SEO rankings.
  • Platform options to use.
  • Everyday mistakes to avoid.

and of course, much more ... 

Get ready for another fast-moving show on AuthorU-Your Guide to Book Publishing.

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Sell Your Books Outside of Bookstores Show 8-6-15

Sell Your Books to Non-Bookstore Buyers ... that are Non-Returnable 

 

Every year, more books are sold to buyers in market segments outside of bookstores than are sold in bookstores. And they can be sold more profitably, in large quantities and on a non-returnable basis. These include buyers for discount stores, warehouse clubs, corporations, associations, schools, the military and many more. Are you getting your share of these sales? In this show, you will discover how to find new markets for existing titles, locate new users for your existing information, find how to re-purpose your basic information and increase your sales and profits.

Joining Dr. Judith Briles on AuthorU-Your Guide to Book Publishing is Brian Jud, a partner in The Premium Book Company and author of How to Make Real Moeny Selling Books.

Your take-aways this hour included:

 

  • Where and how to find prospective buyers in each segment, and 
  • How to make sales presentations and negotiate profitable sales. 
  • What is the definition of special sales?
  • How big the market is for non-bookstore sales.
  • How to prepare for selling in non-bookstore markets.
  • Great tips for selling into the retail segments.
  • Why non-bookstore markets are better for the indie and self-publishing publisher/author.
  • What the selling process is to non-retail buyers.
  • What kind of books sell best in airport stores,Supermarkets and Gift shops.
  • Why do businesses, armed services, associations, the government buy special sales books. 
  • How authors and publishers reach buyers if they don’t like to sell, don’t know how to sell or don’t have time to sell.

 

It's a lot to cover during the hour ... AuthorU-Your Guide to Book Publishing has the answers. 

 

 

 

 

 

 

 

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Hot Tips for Book Publicity Strategies Show 7-30-2015

Your book is coming. Your book is limping along. How are you going to shout it out? By yourself ... or are you going to bring in a publicity specialist? Today's author needs to know what's working in publicty; how to get it; when to avoid it; what to do when an interview goes sour and so much more. The answers are here in this offering of AuthorU-Your Guide to Book Publishing with The Book Shepherd, Dr. Judith Briles and her guest expert Julie Schoerke, CEO of JKS Communications, specializing in books and authors.

What MATTERS between the Covers of Your Book are critical to your content!

You will learn ...

 

  • Key elements to a successful publicity campaign.
  • Get ideas to resurrect on old book and make it sound "new". 
  • What to accept and what to reject in interviews.
  • What you need in a media kit to extract journalists and producers.
  • How to self-correct an interview on the spot.

 

and of course, much more ... 

Get ready for another fast-moving show on AuthorU-Your Guide to Book Publishing.

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What MATTERS between the Covers of Your Book Show 7-23-2015

What goes between the covers of your book? Do you know all the components of the Front Matter and Back Matter of the book--which actually matter and what you can leave out? Did you know why the publication date you put on the copyright page can instantly age your book? Would you like to learn how to cross-promote you, your services and anything else you have to offer on just one page? The answers are here in this offering of AuthorU-Your Guide to Book Publishing with The Book Shepherd, Dr. Judith Briles.

What MATTERS between the Covers of Your Book are critical to your content!

You will learn ...

What makes up the Front and Back Matter are in a book.
Which items can be moved up.
What critical item lands on the copyright page.
When you should create separate a separate chapter for End Notes.
When an Index is a must have.

and of course, much more ... 

Get ready for another fast-moving show on AuthorU-Your Guide to Book Publishing.

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Getting Your Book into Foreign Rights Show 7-16-2015

How would you like your words to be published in foreign lands? Lands that are beyond the country you live in? You can and this offering of AuthorU-Your Guide to Book Publishing will reveal the ins and outs of getting your book sold into foreign rights. Joining Dr. Judith Briles is Bob Erdmann, President of Columbine Commincations and Publications specializing in foreign rights publishing.

You will learn ...

What Foreign Rights are?
What is the current market for books in foreign rights?
What is the difference between a “flat fee” and a “royalty based” foreign rights deal?
How much advance can an author expect?
Does an author/publisher get paid an advance but never hearing anything beyond that from the foreign publisher?
Should an author be worried about sending review copies to foreign publishers, especially PDFs? 
What countries are most active?
How is a reasonable advance determined?
and of course, much more ... 

Get ready for another fast-moving show on AuthorU-Your Guide to Book Publishing.

 

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Getting Your Book into Foreign Rights Show 7-16-2015

How would you like your words to be published in foreign lands? Lands that are beyond the country you live in? You can and this offering of AuthorU-Your Guide to Book Publishing will reveal the ins and outs of getting your book sold into foreign rights. Joining Dr. Judith Briles is Bob Erdmann, President of Columbine Commincations and Publications specializing in foreign rights publishing.

You will learn ...

What Foreign Rights are?
What is the current market for books in foreign rights?
What is the difference between a “flat fee” and a “royalty based” foreign rights deal?
How much advance can an author expect?
Does an author/publisher get paid an advance but never hearing anything beyond that from the foreign publisher?
Should an author be worried about sending review copies to foreign publishers, especially PDFs? 
What countries are most active?
How is a reasonable advance determined?
and of course, much more ... 

Get ready for another fast-moving show on AuthorU-Your Guide to Book Publishing.

 

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Legal Risks & Red Flags in Writing Show 7-9-15

 Writers assume their biggest risks are defamation claims. Not so.

Every year, hundreds of thousands of books are published, and only a few hundred libel cases hit the courts. But tens of thousands of writers have signed on to ugly, unfavorable contracts. They have given away the right to publish their work in print, ebook, audio, app, and all future formats, in all languages, worldwide, for the life of the copyright.

Learn to spot the red flags of publishing and self-publishing contracts. Joining The Book Shepherd and Host Dr. Judith Briles is Helen Sedwick, and attorney and author of the Self-Publisher’s Legal Handbook. Helen uses thirty years of experience to cut through the legalese and show writers how to protect their work. Her website is  http://HelenSedwick.com

They will cover:

 

  • What is covered by copyright.
  • How to protect your copyright.
  • How to keep others from taking control of your work via theft-by-contract.
  • The scary topics of defamation and privacy.
  • and of course, much more ...

 

Writing and publishing a book is an investment of time, money and emotion. Don’t give away your copyright by signing the wrong contract, or waste money by buying into a scam, or lose sleep by getting sued for defamation.

Join us for another great hour with Judith Briles and AuthorU-Your Guide to Book Publishing.


 

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How to Write a Book in a Month Show 7-2-2016

Are you writing non-fiction? Would you like to write non-fiction? How would you like to write a book FAST? Really fast? You can and the reality of today's non-fiction market is getting a book out there, in the hands of your ideal reader. It could be for business development, labeling yourself as the go-to expert, gathering media attention. The landscape is yours.

Get ready for a fast-paced hour on writing and how to create a book that isn't a tome. today's show is just with Judith Briles , the author of 33 books and counting. Her published work has been with both traditional and the indie worlds winning multi-awards and combined sales exceeding one million copies. Judith's books have ranged from the 400 page  Zapping Conflict in the Health Care Workplace to the 96 page The CrowdFunding Guide for Authors and Writers. She will cover:

  • How to hone in on your topic and title
  • Why short is the new black
  • Could your book be a series?
  • What parts are vital to your topic, vision and work?
  • The pitfalls you will run into and how to circumvent them
  • Social media assists
  • Author media hiccups and how to avoid
  • how to mind-map and get started
  • and much more ...
Judith teaches a class on How to Write a Book in Only 4 Weeks in Denver Colorado and has created a special online course starting in August. You will be the first to hear about it.
 

Get ready for another fast hour on AuthorU-Your Guide to Book Publishing with Dr. Judith Briles, The Book Shepherd.

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Author & Book Boo-Boos Show 6-25-2016

Get ready for a fast-paced hour on author boo-boos ... some you probably know; many you don't think about. Joining Judith Briles is multi-award winning designer Rebecca Finkel ofr F+P Design vased in Ft. Collins, Colorado. Together, they will cover

  • The Dos and Don'ts for eBook coversion
  • How to avoid bad timing on book publication
  • The pitfalls of author book tours and what to do to circumvent them
  • Social media snafus
  • Author media hiccups and how to avoid
  • why "blitzing it" is critical
  • and much more ...

Get ready for another fast hour on AuthorU-Your Guide to Book Publishing with Dr. Judith Briles, The Book Shepherd.

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Create Your Book Launch Show 6-18-2015

Get ready for a fast-paced hour on the ins and outs of creating a book launch. Dr. Judith Briles has strategized hundreds of book launches for her clients. Within this edition of AuthorU0our Guide to Book Publishing, she will reveal one of her clients pre-sold his entire first print edition before the book was published!

Judith will cover:

  • The Dos and Don'ts for creating a successful book launch;
  • What needs to be done to set up for both online and brick & mortar bookstores; 
  • Secret sauce tips in setting up your Amazon pages;
  • Social media strategies;
  • and much more ...

Get ready for another fast hour on AuthorU-Your Guide to Book Publishing with Dr. Judith Briles, The Book Shepherd.

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Giving Your Book a Voice-Creating Audibooks Show 6-11-2015

 

Books are in print, in "e", in visual and in voice. "Giving Your Book a Voice" - Creating Audiobooks is something that all authors should consider creating for their books--both fiction and nonfiction. Joining host Dr. Judith Briles will be Richard Rieman, a four-time winner of Edge Studio’s National Script Recording Contests. Richard's background in radio news includes the RKO Radio Networks in NYC, WTOP in Washington DC, and WLS and WMAQ Radio in Chicago.

 They will cover:

  • Options for creating an audiobook for sale on Amazon, Audible, iTunes or on CDs
  • How to use ACX, Amazon's Audio Creation Exchange to get narrators and editors for your audiobook
  • Audiobook Revenue Streams  
  • Should you narrate your own book - and how do you do it?
  • Creating your own low-cost home recording studio

Richard Rieman has a smiling Irish eyes and a rich, warm voice to match, he is an experienced Audiobook narrator and a professionally trained Voice Actor. Richard’s Audiobook narrations for Amazon, Audible and iTunes include the best-selling “eBay 2014,” “Lincoln Revisited,” “Planet Radio” and over 20 more. He is a graduate of the ACX (Audio Creation Exchange, owned by Amazon) Audiobook Master Class. His website is www.RRVoice.com and email Richard@RRVoice.com. 

Get ready for another fast hour on AuthorU-Your Guide to Book Publishing with Dr. Judith Briles, The Book Shepherd.

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The Author's &Writer's Guide to CrowdFunding ala Judith Briles Part II Show 6-4-2015


Authors are looking for ways to fund and pay for their books--from creating to production to printing. This show and next week's is all about crowdfunding Judith's way. She has a brand, spanking new book that you want to get NOW (really, NOW)--The CrowdFunding Guide for Authors & Writers: Get FREE Money to Finance Your Book. The link to get it on Amazon is:  http://bit.ly/CrowdFundingGuide

In Part II, she will deep-dive into:

  • What the essentials are that every crowdfunding campaign needs to succeed.
  • Who are the social media players to support your efforts.
  • What social media checklists you need.
  • Tips for continuing momentum and the final push.
  • How to create a CrowdFunding GamePlan and what the key components are on it.
  • An awesome Cheat Sheet to speed you along.

Don't miss this hour ...

Another great show on AuthorU-Your Guide to Book Publishing.

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The Author's &Writer's Guide to CrowdFunding ala Judith Briles Part I Show 5-28-2015


Authors are looking for ways to fund and pay for their books--from creating to production to printing. This show and next week's is all about crowdfunding Judith's way. She has a brand, spanking new book that you want to get NOW--The CrowdFunding Guide for Authors & Writers: Get FREE Money to Finance Your Book. The link to get it on Amazon is:  http://bit.ly/CrowdFundingGuide

In Part I, she will deep-dive into:

  • What ithe money crunches are.
  • Who the key players are you should consider using for your campaign platform.
  • What the costs are and how you should handle any taxes due.
  • Timelines that range from Day 1 to as far out as Year 1 (for the real planners).

Don't miss it this hour ...

Another great show on AuthorU-Your Guide to Book Publishing.

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Does a Book Have 9 Lives?


Authors are looking for ways to build a better, bigger and stronger publishing platform--to expand their brand and create more revenue. Joining Judith Briles is ebook expert and graphics designer Nick Taylor. Their mission is to show you how to repurpose what you have in creating new material without reinventing the writing wheel. Could your book have 9 lives?

In this show, they will deep-dives into:

  • What is Retail Search Engine Optimization and why you should care.
  • How to build a larger back list for your publishing empire.
  • What to do to bring an older title back to life.
  • How to morph a single chapter into a new book.and much more
  • What is a Trickle Book Campaign?

Don't miss it this hour ...

Another great show on AuthorU-Your Guide to Book Publishing.

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Avoid the Top Mistakes Authors Make with Publishing Business & Design Show 5-14-2015


The AuthorU Extravaganza is over and The Book Shepherd, Judith Briles will be highlighting several of the key takeaways from it over the next two shows. The Extravaganza is designed for the author who is serious about being seriously successful. 

In this show, Judith Briles deep-dives into:

  • What are the top mistakes authors (and designers) make with interior designs?
  • What elements do you need to start your publishing business and keep it going?
  • What are the key places to go to get ISBNs?
  • What the best resources for royalty free images?
  • What are the key questions you should be asking a book designer?

Those questions and much more will be covered throughout the hour. Don't miss it!

Another great show on AuthorU-Your Guide to Book Publishing.

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John Kremer Unplugged on Book Marketing Show 5-7-2015


What author doesn't want to sell books? You will learn a variety of ways that you will begin to enjoy book marketing. The result book sales. John Kremer, marketing guru has several tips throughout the hour. 

In this show, Judith Briles deep-dives into book marketing via social media.

  • Why virtual blog tours have lost their luster.
  • What to do with your online marketing campaign.
  • Why your website must be mobile friendly today.
  • Why you don't need a zillion ways to market your book.
  • What's hot with Pinterest.

Those questions and much more will be covered throughout the hour. Don't miss it!

Joining Dr. Judith Briles is John Kremer, the author of 1001 Ways to Market Your Books. Another great show on AuthorU-Your Guide to Book Publishing.

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Amazon Mojo Show 4-30-2015

What author doesn't want to rock Amazon. There are a lot of options--so fantastic; others not so hot. Judith will explore what to use, what to avoid within the Amazon empire including which options are best for selling your books. 

In this show, Judith Briles deep-dives into Amazon

  • What is old, what is new and what authors should bypass with Amazon?
  • Has Amazon KDP Select lost its mojo?
  • Where do all those used book resales come from?
  • Should you or shouldn't you do a Matchbook program?
  • What are the different doors that authors can sell books within Amazon?

Those questions and much more will be covered throughout the hour. Don't miss it!

Joining Dr. Judith Briles is Amy Collins, author of The Write Way and CEO of New Shelves Distribution. Another great show on AuthorU-Your Guide to Book Publishing.

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The Author Branding Show 4-23-2015

What author doesn't  want to be branded as the expert and go to person? What author doesn't want his or her book to be the "bomb"? Many talk about branding, but it's more than a name, logo or even a book cover. 

In this show, Judith Briles deep-dives into branding.

 

  • What is branding and why should you care?
  • What steps should an author take to brand?
  • Can an author have more than one brand?

 

Those questions and much more will be covered throughout the hour. Don't miss it!

Joining Dr. Judith Briles is Lori Ruff, passionate social influencer and the Chief Branding Evangelist of ALPHA. Another great show on AuthorU-Your Guide to Book Publishing.

 

 

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Create Super Readers and SuperFans Show 4-16-2015

What author doesn't want fans ... superfans ... that wait for every new item you create? Books, Products ... you name it. When they hear that you  have something "new" out, they are first in line to get your latest. Today's AuthorU-Your Guide to Book Publishing is all about creating the Super Reader and SuperFan. You will get tricks and tips that will soar your marketing exposure and buys.

 

  • What are Super Readers and Superfans, and why do you want them?
  • How many Superfans do you need?
  • How do you find your Superfans and engage with them?
  • How to segment your market for each phase of your book launch and each step in your readers buying behavior.

 

Joining Dr. Judith Briles is Bill Van Orsdel, the Chief Marketing Officer of BookFuel.com. Another great show on AuthorU-Your Guide to Book Publishing.

 

 

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What's Editing Got to Do with Book Success? Show 4-9-2015

Is it the chicken or the egg that came first? What about books ... Did the book or editing come first? Let's start with a few questions: 
Q: Should a book be edited? A: Does it get cold in Alaska?
Q: What kind of editing should a book have? A: How many fingers do you have?
Q: How much does editing cost? A: What type of editing do you need?
Q: When should a book be edited? A: When would you like to have your work some together? 
 

Your take-aways include:

1. The importance of clarity in one's writing
2. Make it flow
3. The basics: spelling, grammar, punctuation, subject-verb agreement, etc.
4. Keeping the reader's attention. Write for the reader. Of course, if you're independently wealthy and don't care about book sales, then be completely self-indulgent, by all means.
5. Why you need an editor
6. And an editor with bona fides, with testimonials -- not someone who used to teach English.

You are going to learn a lot in this edition of AuthorU-Your Guide to Book Publishing with Dr. Judith Briles and her special guest Bruce Goldberg, editor. Bruce has worn multiple hats--Reporter, Associate Editor at the Denver Business Journal, Sports Editor and is the President of the Denver Press Club

Get ready for another great hour with Dr. Judith Briles, The Book Shepherd and AuthorU-Your Guide to Book Publishing


 

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How to Shout Out that YOU Are the Expert Show 4-2-2015

Once Authors have a book out, it's official ... expertise can be claimed ... but can it be supported? Will the media identify you as such. Will audiences want to hear you? Will your readers look at your book, buy your book, even read your book and say--that's who I need to work with, go to, consult, hire?

All critical questions and we have answers today. Back again is Publicity Hound Joan Stewart. Judith Briles and she will cover:

1. Authors are authors. They write books. Why must they also be experts?
2. What exactly is an expert?
3. What do experts do?
4. How can a fiction author become an expert?

Get ready for another great hour with Dr. Judith Briles, The Book Shepherd and AuthorU-Your Guide to Book Publishing

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HOT Tips and Tools for Websites / Blogs for Authors Show 3-26-2015

SEO, or Search Engine Optimization, is an important factor for your website and blog. Learn some of the 
basic tips about title, keywords and descriptions to have on your website, pages and blog posts
(this 
includes images too!).

With all of the available technology, it can feel challenging to determine what tools may be
best to implement for your business. In addition, it can also feel overwhelming wondering
what type of learning curve may be involved to understand and learn new software. 

You’ll have the chance to discover some free and low cost online
tools to assist you with this process. 

Your take-aways for this show include:

  • Discover straight-forward, easy-to-use online tools that do not require knowledge of HTML coding to implement. 
  • Get insider search tips for keywords and descriptions.
  • Identify tools that are a cost effective (meaning cheap) to create impact. 
  • Get your website soaring to the top of search engines.
  • Have some fun with technology!

Judith Briles' guest is her favorite Geek Girl, Kelly Johnson. As a Virtual Assistant and founder of CornerstoneVA.com, Kelly has to jumble a variety of gizmos and gadgets every day for her global clients to stay on top of the visitors SeO searches. Learn from a pro who knows how to make authors tick and click.

Get ready for another great hour with Dr. Judith Briles, The Book Shepherd and AuthorU-Your Guide to Book Publishing

 

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Creating a Book Trailer for Your Book Show 3-19-2015

Production – Video Press Releases and Book Trailers     

 Does an author need a book trailer for his or her book. Let's start with a few questions: 

           1. Is video important for the promotion and marketing of a new book.  Yes.

           2. Are there as many ways to make a book trailer as there are books.  Yes.

           3. The most popular question about book trailers?  How much will it cost?

And how much is a red car? 

Statement 2 above tells you there are many MANY ways to create a book trailer and just as many price points.  Here is a link to an actual book trailer production – and the cost of this one was around $15k

            https://vimeo.com/channels/trailermadehttps://www.youtube.com/watch?v=N9KpV4_kbwY&t=20

 Here is a piece created by the author for no outlay of actual funds. (But your time is worth something, yes?)

            http://kingdomelectlady.hubpages.com/hub/Create-Your-Own-Book-Trailer-Free

 And everything in between.  You truly can find an option for every price range. 

You are going to learn a lot in this edition of AuthorU-Your Guide to Book Publishing with Dr. Judith Briles and her special guest Susie Scott, producer at i25productions.com.

 

 

*Book trailers is a very broad term. Indeed there are productions in the same style as movie trailers, but most often video support for book releases falls more into the “video press release” category.

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How to AMPLIFY Your Book Everywhere Show 3-12-2015

How would you like to be able to shout your book out EVERYWHERE ... and I mean everywhere? How would you like to really create unique and compelling content that drives readers, viewers, listeners to you and whatever you are about? Today's show is all about doing just that. Today, Dr. Judith Briles features Mitchell Levy, the CEO and Thought Leader Architech at THiNKaha.

During the hour, you will learn:

  • How to get your content into a book quickly-- as in less than 8 hours.
  • How to create a stand-alone social media enable eBook to test drive an idea.
  • How to create a social media enable eBook to complement a book or other product.
  • How to AMPLIFY anything that you have once you have it.

Another great hour is ready to unfold to move you and your book forward on AuthorU-Your Guide to Book Publishing.


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ABC's of Getting Books to Market Economically-IngramSpark 101 Show 3-5-2015

How would you like to create a book, get it published with quality at its core and do it without feeling that you need Fort Knox to underwrite the costs?

You can and you will learn a variety of tricks--some old, some very new, to make that happen on AuthorU-Your Guide to Book Publishing. Today, Dr. Judith Briles features Robin Cutler, Senior Manager of Independent Publishing in the Ingram Content Group.

During the hour, you will learn:

  • How to get your content into a book quickly.
  • How to create distribution with a click.
  • How IngramSpark puts your book on the global book buying list.
  • What IngramSpark is and what sets it apart from the rest of the digital players.
  • Get the ins and outs of the publishing platform.
  • Understand the costs ... and what you get for your money with IngramSpark (alot!). 

Another great hour is ready to unfold to move you and your book forward on AuthorU-Your Guide to Book Publishing.


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How to Create a TED Talk and Short Talk on Your Book Show 2-26-2015

Are you speaking on your books? Do you know that one of the hottest positionings come come from the "short" talk market? That a TED talk can leap frog your expertise? Today on AuthorU-Your Guide to Book Publishing, Dr. Judith Briles features Hayley Foster, a TED coach and author of Creating Short Talks.

During the hour, you will learn:

1. Brief introduction to TED/TEDx for the uninitiated (You’d be surprised how many people still have no idea)

2. Understanding the impact of TED on popular culture

3. What do TED/TEDx talks have to do with my book?

4. Since you are the Short Talk Expert ™, can you tell us the distinction between a short talk and a TED-style talk?

5. What goes into a TED-style talk?

6. What would I gain from a coaching experience for my message?

7. Tips to improve the listener’s public speaking outcomes right away.

Another great hour is ready to unfold to move you and your book forward on AuthorU-Your Guide to Book Publishing.

 

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Using Publicity to Build Book Buzz Show 2-19-2015


The experts agree that publicity is 10 times more valuable than advertising ... but what is it ... and what do you need to do to get it for your book? Critical questions and today's show has the answers.  

Judith Briles' guest today is Sandra Beckwith, a book marketing coach and award-winning former publicist. She talks, and reveals, what it is and how to get your share of it. Sandra will even divulge some of her insider success secrets that come from years of working with the press. Hot!

Throughout the hour, they will cover:

 

  • What is it?
  • How does it differ from advertising?
  • Essential buzz-building mindset.
  • Using that mindset to attract media attention.
  • 3 best and easiest-to-use publicity tactics.
  • How to build a publicity media list.
  • Mistakes to avoid.
  • Common mistakes even the pros make.
Make sure you subscribe to Sandra Beckwith's free e-newsletter, Build Book Buzz at http://buildbookbuzz.com for twice a month book marketing tips and how-to advice.

 

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Creating Flash Fiction Show 2-12-2015


Good writing has to grab the reader immediately, then draw them into the world the author has created. It may seem that is just takes "talent" to accomplish this. Actually, it also takes skill. Talent can't be taught. Skill can. Mara Purl is a best-selling author. Before that, she wrote and produced a hit show radio drama for the BBC. Before that, she was a successful journalist.

She'll be presenting an interactive Flash-Fiction Session where participants are actually going to create a piece of work in 45 minutes.

Throughout the hour, we will cover:


1 - Premise -- What's your story about? What's one of your deepest beliefs as a writer? How do you get it on the page?
2 - Narrative Voice -- What do you have to say? What "voice" will say it?
3 - Story structure - Screen writing has one of the tightest kinds of structures. Map your story scene-to-scene, plot point to plot point.
4 - Dialogue - How do you make it sound real? How do you get characters to say both what they mean, and what they don't mean?
5 - Killer copy - How do you distill your story down to a 1- to 30-second "elevator speech"?

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Tips for Taking the Leap from Author to Publisher Show 2-5-2015

There’s an astonishingly huge difference between publishing your own book, and taking on other authors and trying to make a profitable business out of publishing their books. As the Indie Publishing field matures, we’re starting to see more authors attempt this leap. Others are forming publishing cooperatives, and still others are acting on plans to create small presses.

Joining Judith Briles, The Book Shephered is Joel Friedlander is an award-winning book designer, a blogger, the author of A Self-Publisher’s Companion: Expert Advice for Authors Who Want to Publish and the recently published The Self-Publisher's Ultimate Resource Guide. He’s been launching the careers of self-publishers since 1994 and writes TheBookDesigner.com, a popular blog on book design, book marketing and the future of the book. Joel is also the founder of the online training course, The Self-Publishing Roadmap.

They will discuss the positive and expected evolutionary changes, as simple organisms develop into more complex ones, creating new opportunities for all concerned.

But even in the era of the 72-hour ebook (“Write it on Day 1! Prep it on Day 2! Publish it on Day 3!”), there’s a whole lot involved in making this transition from author to publisher.

If you’re one of those authors who has caught the “publishing bug,” if you think you can take your success to the next level, here’s some guidance from someone who’s been there and who wants to see you succeed.

Judith and Joel will reveal 7 Tips for Taking the Leap from Author to Publisher. Don't miss this show on AuthorU-YourGuide to Book Publishing!

 

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The Missing Piece in Web Marketing Show 1-29-2015

Today's show is all about the ONE, single missing piece in web marketing. You are probably up to your eyeballs in how to do this and how to do that. Whether it's Facebook, Twitter, Pinterest, Google+, LinkedIn ... you name it; a lot is repetitive yet there is ONE SINGLE oversight. No more for the listeners to AuthorU-Your Guide to Book Publishing.

My guest today is Marty Dickinson is the co-author of Web Marketing All-in-One for Dummies. He is also a 20-year full-time web marketer and certified platinum level service provider for CloudNet360 and he's here to talk to us about a new discovery he's made that simply NO ONE is talking about when it comes to selling more books, getting more speaking gigs, or simply running a business...He claims, this One Missing Piece is the key to consistent growth in a shaky economy.

Your take-aways include:

 

  • The One missing thing to your web marketing success and business.
  • Treat every website visitor like they are a piece of gold.
  • Convert more website visitors to customers....faster.
  • Get higher conversion rates for every email you send to your list
  • Eliminate hackers and malicious code from your website forever! 
  • Double your sales value per customer without spending any more effort to get the second or third sale.
  • Use your author skills and credentials to build a residual income empire!
  • Keep or improve your search engine positions.
  • Manage all of these things without having to pay programmers to tie it all together.
Another great show with Dr. Judith Briles, The Book Shepherd and  AuthorU-Your Guide to Book Publishing.

 

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The Latest in CrowdFunding for 2015 Show 1-22-2015

No matter how much you think you need to publish a book--surprise, you may need more. The world of crowdfunding keeps changing for authors. Back again is the amazing Amanda Barbara, bringing AuthorU-Your Guide to Book Publishing listeners a wealth of information on insider tips and tricks to be successful with a campaign. Today, you’ve struck gold. Her motto is: Pubslush is not successful if you aren't successful. I love this attitude.

Amanda is the CEO of PubSlush, the #1 crowdfunding site that is dedicated to authors and their books. She is an advocate for all things crowdfunding in the publishing world; speaks frequently at publishing conferences; and is a philanthropist at heart--serving on a variety of boards for children's literacy and the PubSlush Foundation. 

Join us for a compelling conversation, where you’ll hear all about:

 

  • What the key changes in crowdfunding for the author are in 2015.
  • Why Pubslush is different from everyone else and why you should care.
  • How to create the right rewards for your crowd.
  • Tips on how to entice your supporters.
  • How to market your book pre-publication.
  • How to develop an author-reader relationship.
  • How to launch your book with a bang.
  • What's new with book and buyer fulfillment.

 

And, as always … much more.  Another terrific show is coming your way with Author U - Your Guide to Book Publishing and Dr. Judith Briles, your Book Shepherd.

 

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Grow Your Legion of Fans With Digital Marketing Show 1-15-2015

 No matter how well you write, let’s face it, most authors aren’t online marketing experts. Chances are, you have neither the time nor budget to develop that expertise — you just want trustworthy advice and easy-to-implement ideas that will produce results! Well, today, you’ve struck gold.

 

 My guest on January 15, 2015 is a highly skilled writer, editor and digital marketer. Meet Hunter Boyle. As an editor, he’s grown several email lists, and as a marketer, he’s worked with best-selling authors across all genres. Hunter's first job out of college was producing iconic author Saul Bellow’s final literary magazine, but his long career in publishing is firmly rooted in the digital side. 

Join us for a compelling conversation, where you’ll hear all about:

 

  • The biggest mistakes authors make with digital and email marketing
  • Proven tactics to grow your fan base with email and social
  • Simple changes that will make your website more “sticky”
  • Tips for increasing engagement with your fans online
  • What best-selling authors are doing with email today to boost sales
  • Tools and resources to save you time and effort
  • How and where to find reliable help, even on a shoestring budget  

 

And, as always … much more.  Another terrific show is coming your way with Author U - Your Guide to Book Publishing and Dr. Judith Briles, your Book Shepherd.

 

# # #

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Mishaps & Mistakes Authors Can Avoid Show 1-8-2015


With upwards of 3 million new books being published every year, it's tough to achieve publishing success. As an author, even if you've written a great
book, there are so many missteps you can take that can derail your chances
for success. There are things you need to do before you write, marketing that
needs to take place before and after your book is printed and so much more.

My guest, Bret Ridgway, has been a guest on this show multiple times where
he's shared his insider knowledge about the world of information marketing.
His latest book is co-authored and titled: Mistakes Authors Make: Essential Steps
for Publishing Success
that can help your learn to avoid the fifty biggest mistakes
that authors make.

  • What's the end game for your book?
  • How many of the "hats" that an author might wear really fit you?
  • The little talked about subject of book consumption
  • How are you going to attract the browsing buyer?
  • Building name capture mechanisms inside your books
  • Are you ready for the big stage?
Another terrific program with Dr. Judith Briles, The Book Shepherd and Host of Author U - Your Guide to Book Publishing.
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The Secrets of Book Shepherding Show 1-1-2015

Today, on Author U-Your Guide to Book Publishing, Judith will deep-dive into all the nuances of working with a Book Shepherd ... from your idea to manuscript to execution to the TaDah--your book.  She is solo today... as a Book Shepherd to hundreds of books that have launched, she "see's books" and wants to make sure that the author sees his or her book as well. Her website is www.TheBookShepherd.com

Book Shepherd's are master project managers of the creation of your book. A Book Shepherd should be a master of multiple components in publishing--from writing, to design, to marketing, to knowing what players will bring your book alive and so much more.  Publishing isn't a piece of cake--it's work. A great Book Shepherd is the icing on your cake.

  • What is a Book Shepherd?
  • Where do you find one?
  • What does a Book Shepherd cost? 
  • What are the must haves/dos in working with a Book Shepherd?
  • What can a Book Shepherd do for the Author and the Book?
  • What does a Book Shepherd cost?
  • What is the Author's responsibility in working with a Book Shepherd?
  • What is the Book Shepherd's responsibility in working with an author?
  • What about social media, can a Book Shepherd help here?
  • What about marketing, should a Book Shepherd know what needs to be done?
  • If the clock could be wound back, what should the author do, and not do?

And, as always ... much more.


Another great hour with Dr. Judith Briles, The Book Shepherd and CEO of AuthorU.org.

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The Author's Journey-Hiccups & Celebrations Show 12-18-2014

 Today, on Author U-Your Guide to Book Publishing, Judith will deep-dive into jkey components of the Author's Journey--from idea to execution to outcome.  With her is author Ashlee Bratton who launched Life Before the Lottery this fall after a crowdfunding venture.

  • Where do ideas come from?
  • How does an author deal with the unexpected--all the hiccups that can pop up at any time?
  • What are the must haves/dos to make the author journey successful?
  • What types of author pics do you need to complete the package of an author?
  • What are the must haves to create a successful crowdfunding campaign and what should be avoided?
  • When should the promo start for a book--before or after the author has it in hand?
  • What types of venues should be considered for a book launch/celebration?
  • If the clock could be wound back, what should the author do, and not do?
  • What's next in the Journey?

And, as always ... much more.


Another great hour with Dr. Judith Briles, The Book Shepherd and CEO of AuthorU.org.

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Online Shopping Carts and Marketing Services Show 12-11-2014

Throughout the final quarter of the year, Judith features top members of "her team" in the creation of THE BOOK. This week's show focuses on all the gizmos and gadgets, online shopping carts and email marketing/newsletter services that can make the author's publishing, writing and marketing life sane. Kelly Johnson, Judith's favorite Geek Girl, joins her today. Kelly is the owner of CornerstoneVA.com.

You will learn about:

 

  • Mail Chimp
  • AWebetr
  • Constant Contact
  • Vertical Response
  • CloudNet360 (Premium Web Cart)
  • 1ShoppingCart
  • InfusionSoft

 

and much more. 

Get ready for a great show on Authoru U-Your Guide to Book Publishing with Dr. Judith Briles, The Book

Shepherd!
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Love Your Book-Inside and Out-For the Right Reasons Show 12-4-2014

Throughout the final quarter of the year, Judith features top members of "her team" in the creation of THE BOOK. This week's show comes back to the cover and interior... with a different voice, Michele DeFlippo, the CEO of 1106Design.com.

COVER

  • What is a book cover? A package that answers the buyer's only question: What's in it for ME?
  • How should it look? Like similar bestsellers. Capture the correct mood.
  • How should it work? The right words, arranged in the right way, on the front, back and spine.
  • All marketing roads lead to your book cover. This is not the place to save money.
  • How to hire the right designer. Someone who cares enough to challenge your thinking. Concepts vs. variations. No financial surprises!
  • Love your book cover because buyers look at it, and buy it.

INTERIOR

  • Never use Word to lay out your book.
  • Do-it-yourself templates are plain vanilla, boring. You are sold the level you can work with, not the level you need.
  • Compare Word page to a designed and properly typeset bestseller. See the difference?
  • Book typography is much more nuanced. Lots of rules = better reading comprehension.
  • I have never seen a Word layout that looks like a professionally designed book. Ever.
  • Not only are book design rules inadvertently broken, but page counts are usually much higher, increasing your printing cost, so intended savings evaporate.
  • Love your book interior because it's beautiful in the hand and easy to read.
Get ready for a great show on Authoru U-Your Guide to Book Publishing with Dr. Judith Briles, The Book Shepherd!
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Mother of All Book Competitions for Newbies Thanksgiving Show

How would you like to win a contest that is based on the quality and creativity of your work? You can. AuthorU.org is sponsoring, along with two dozen other majors--likes IngramSpark, Thomson Shore, New Shelves, The Book Shepherd, Tattered Cover Book Store, the BookBar, Total Printing Systems, Cornerstone Virtual Assistance, WaveCloud, Color House Graphics, 1106 Design, NZ Graphics, F+P Design, the Publicity Hound, Creative Journey, US Book News Awards Editing, Ashography and Daniel Hall Presents.

There are four main categories: Fiction, NonFiction, YA-Juvenile, Childrens

The one single catch: you cannot be already published (meaning you have books for sale) in the genre you are entering.

You will get all the details in the show aired on Thanksgivng--the how-tos, what-fors, and the prizes. DON'T MISS IT! The Early Bird entry ends on November 30th ... all manuscripts must be received by January 15th.

Today, on Author U-Your Guide to Book Publishing, Judith will deep-dive into the Draft to Dream Book Publishing Competition ... where 4 winners will get $10,000 each in prizes and 20 runner-ups will get $700 each.

You can get all the Details ... the Rules ... and How to Enter at the AuthorU.org website:  htttp:AuthorU.org 

Get ready for a great show on Authoru U-Your Guide to Book Publishing with Dr. Judith Briles, The Book Shepherd!

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Top 21 Questions to Ask Your Book Printer Show 11-20-2014

Are all printing options alike?  Do you have a clue on what happens once you engage a printer--what happens before the ink goes on? And what happens in the cover printing and binding? Most authors don't think about it all ... and as an author, you should.

Good questions to ask and the answers are within today's show PLUS 21 Answers to questions you should be asking  ... for what is best for you and your book. 

Today, on Author U-Your Guide to Book Publishing, Judith will deep-dive into the Top 20 plus 1 Questions that every author, every publisher should ask a printer. Think of it as Part II of the session early this month on printing books--this round with Sandy Gould who brings 17 years of printing experience ro produce your best book. Sandy is one of the expert voices from Color House Graphics.

1.      Do you provide printing services for self-publishers and authors?
2.      What types of files do you accept?
3.      What should my designer receive from you before they prepare files for my book?
4.      How long will it take to produce my book?
5.      What type of proofs should I request?
6.      What are overs and unders?
7.      What is the difference between offset and digital printing?
8.      What does the acronym PPI stand for and why does it matter?
9.      What is the difference between natural shade and white paper?
10.   What are bleeds on text pages and why do they matter?
11.   What is the difference between matte and gloss lamination?
12.   What binding styles and trim sizes fit you best?
13.   Why does hard cover cost more than soft cover?
14.   What should I know about case-bound cover options?
15.   What are signature breaks and how would this affect my page count?
16.   What would be considered a good page count?
17.   What choices do I have for packaging my books?
18.   What are your normal shipping procedures and what information do you need from me?
19.   What happens to my files after you finish my project?
20.   What should I do if I need more books?
21.   Will a reprint be significantly less expensive than my first printing?

 

Get ready for a great show on Authoru U-Your Guide to Book Publishing with Dr. Judith Briles, The Book Shepherd!

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Design-It's What's Under the Covers and Between the Sheets! show 11-13-2014

 Are all book designers alike? It's a good questions and the answer is, No way  ... and you need to know what's out there and which is best for you and your book. 

Today, on Author U-Your Guide to Book Publishing, Judith will deep-dive into the latest in what's between the sheets and on top of your covers when it comes to book designing with a multi-award winning cover and book designer, Nick Zelinger of NZ Graphics. Nick knows books inside and out.

  • Are design fees negotiable?
  • What types of designs work best with different genres?
  • Cover options ... so your book isn't the ugly one.
  • How to work with your designer to maximize your return.
  • How to use parts of your cover within your interior.
  • Differences in Fiction and NonFiction designing.
  • Costs ... always good to know from the get-go

And, as always ... much more.

Nick Zelinger is a graphic designer for over 20 years, has worked for ad agencies and printing companies; been an art director for an aviation magazine; has designed product packaging for manufacturers; created large signage for storefronts and company vehicles and Rapid Transit; designed promotional material for the Denver Broncos, Colorado Rockies, KOA Radio and Clear Channel.

The majority of his work has been book design. His cover designs and interior layouts have earned him numerous awards, such as Best Cover Design by USA Book News, National and International Awards, Indie Excellence Book Awards, IPPY Awards, Foreword Magazine's Book of the Year Award, the Beverly Hills Book Awards, and many more.

 Nick also produces misc. marketing materials for his authors: posters, sell sheets, postcards, bookmarks, banners, business cards, and company logos.

 He is the co-author of “Another Nightmare Gig from Hell: Musicians Tales of Wonder and Woe.” Nick is also a working musician since the age of 16, and currently performs with the rock band, Thin Ice.

Get ready for a great show on Authoru U-Your Guide to Book Publishing!

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What's Hot in Book Printing Today? Show 11-6-2014

  Are all book printers alike? It's a good questions and the answer is, Nope ... and you need to know what's out there and which is best for you and your book. 

Today, on Author U-Your Guide to Book Publishing, Judith will deep-dive into the latest in all things relating to book printing with Dave Raymond, the Regional Sales Manager at Thomson Shore and knows books!

  • Are printing fees negotiable?
  • What types of paper are best for certain books.
  • Cover options ... the good, the bad and the oh-so-ugly.
  • How to make sure your print files are the right files.
  • How to create "add-ons" for promo.
  • IDing the best print methods.
  • Differences in digital vs. offset.
  • Costs ... domestic vs. overseas

And, as always ... much more.

Another great hour with Dr. Judith Briles, The Book Shepherd and CEO of AuthorU.org. 

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Authors: Using Social Media to Sell Yourself and Sell Books Show 10-30-2014

This week's show on Author U - Your Guide to Book Publishing is all treats, no tricks. Using social media to sell your books is the portal that every author needs to understand, to use, and remove the resistance roadblocks that hinder their results.

Today's guest is Aliza Sherman, a pioneer in all things "web"--she is an co-author of the best-selling Social Media Engagement for Dummies. Her early work on the Internet and in the early days of Silicon Alley helped pave the way for today's new media industry. In 1995, she started the first woman-owned, full-service Internet company, Cybergrrl, Inc., and the first global Internet networking organization for women, Webgrrls International. That year, Newsweek named her one of the “Top 50 People Who Matter Most on the Internet." More recently, Fast Company featured her as one of the “Most Powerful Women in Technology” and Business Insider listed her as one of the “100 Most Influential Tech Women on Twitter.”  

 

 You will learn:

  • How much time do you need to invest in social media.
  • How much money do you need to invest in your social media strategies. 
  • How to build your author platform through social media.
  • How to create a community and get it thriving.
  • How to create pre-sales via your social media channels.
  • How to convert your postings to purchases. 
  • How Fiction authors can develop charactes and narrative with social media tools.
  • How to avoid social media pitfalls.

 

 

Get ready for a fast-moving indepth show... your website, your blogging, your Tweeting, your posting, your ______ wil not be the same. And will be doing a happy dance! Another great show with Dr. Judith Briles and Author U-Your Guide to Book Publishing. 

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It's eBook Time--What's Hot in this World Show 10-23-2014

 Nope, eBooks didn't eliminate print books, contrary to what many thought would happen--print books are doing well, in fact, sales were up 4.3% this summer. BUT, eBooks are an important part to your mix. Today's show will focus on some of the old, but lots of the new--especially with what's bubbling up with eBooks for kids. Today, on Author U-Your Guide to Book Publishing, Judith will deep-dive into the latest in all things eBooks with Nick Taylor.

Nick designs eBooks for authors and publishers, is based in the U.S. and has the skills to make your book look awesome. Nick is an author of several fiction fantasy books--he gets what authors are facing in today's world.

  • What's hot with ebooks today.
  • KIDS' ebooks... a whole new world.
  • How to market your ebook--is there a twist from print books?
  • How to create a stellar book promotion campaign including promotions.
  • Yes you can, how to include illustrations.
  • When to bundle your book sales with print book.
  • How to prep your book for ebook conversion.
  • What to pay ... and what not to pay for.

And, as always ... much more.

Another great hour with Dr. Judith Briles, The Book Shepherd and CEO of AuthorU.org. 

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Creativity with a Twist for Books & Speaking Show 10-16-14

Today, on Author U-Your Guide to Book Publishing, Judith will deep-dive into Creativity with a Twist--how to develop the skill that we all have. Her guest is Ronda Sheya, principal in the Sheya-Group.com in Colorado. AND, one of the creative forces when Radio Disney started.

•How to break the creative block.
•Why is creativity different from invention.
•How to use creativity in your book marketing and promotion.
•How to create a stellar book promotion campaign including promotions.
•ID the key steps in getting your creative juices salivating.
•Why "clutter" is the enemy of all creativity.
•How to capture ideas quickly.
  • Why "play" is essential to creativity.

And, as always ... much more.

Another great hour with Dr. Judith Briles, The Book Shepherd and CEO of AuthorU.org.
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Photos Galore ...You... Your Book Show Oct. 9, 2015

Your photos are a critical component to any author's online and offline presence. The questions: What photos are on your website?, What photos and images are in your social media outreach? and What photos and images are you using to support both you and your book? become critical in your overall Game Plan.  Today, on Author U-Your Guide to Book Publishing, Judith will deep-dive into what's what in photos today with master photographer, Ashlee Bratton.

Ashlee is an award winning photographer (Ashography.com) who has the skills to make authors look awesome? Ashlee is also the author of the just released, Life Before the Lottery.

  • What types of author pics do you need?
  • Different locations to use.
  • How much should you pay and how to negotiate.
  • How to create a stellar book promotion campaign including promotions.
  • What are the key components of putting a video together.
  • Is any video better than no video?  “Done is better than good.”
  • What works for you, your pics, your books, your promo ... everything ...

And, as always ... much more.


Another great hour with Dr. Judith Briles, The Book Shepherd and CEO of AuthorU.org. 

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Creating Videos: For Author, Books, Projects Show 10-2-2014

Videos are a critical component to any author's online presence. The questions: What videos are on your website?, What videos are in your social media outreach? and What videos are you using to support both you and your book? become critical in your overall Game Plan.  Today, on Author U-Your Guide to Book Publishing, Judith will deep-dive into what's what in videos today with Producer Susie Scott.

Susie has built on her degree in Journalism/Documentary Film along with many years of experience in the television/radio/film/broadcast world -- from the part-time evening receptionist for a local station, to the owner of a 14 year success story with i25productions, inc.

 

  • Your take-aways include:
  • How to create a budget for videos from multiple levels.
  • How to NOT let your videos look like they are a shaky-am production.
  • How to use videos in book promotion.
  • What are the key components of putting a video together.
  • Is any video better than no video?  “Done is better than good.”
  • What works for you, your product and positioning.

 

And, as always ... much more.

Another great hour with Dr. Judith Briles, The Book Shepherd and CEO of AuthorU.org. 

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Kickstarter: The Latest Strategies for Authors Show 9-25-2014

Authors and authors-to-be want to make sure they have enough money to fund their book project. Crowdfunding is one of their go-to places to bring in those moneys. Today's program brings in a key player from Kickstarter is going to give inside tips and tricks to create a campaign and make it succeed.  Kickstarter has some new rules and guidelines--learn them first hand.  

  • Creating ideal rewards for donors.
  • Components that every campaign needs.
  • Key strategies that are needed and ones to avoid. 
  • How to tell if you've got a book that will attract donors.
  • Where short cuts can be used and where never to short cut.
  • What to expect within a campaign.
  • How to create the timing to roll out a campaign
  • Items to include in your project page.

  • Promoting a project once it's live.

  • Identifying the right time to run a Kickstarter campaign for your book.

  • Tips on setting project goal.

  • Making a good Kickstarter video.

  • And lots more ...

Lots to talk about ... tune in for another great show on Author U - Your Guide to Book Publishing with Dr. Judith Briles, The Book Shepherd.

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The Cost of Publishing Your Book Show 9-18-14

Authors and authors-to-be want to know what the true cost of publishing is. And the answer is: it depends. It depends on what type of book you have. It depends on what your market for selling is. It depends on what your personal goal is. It depends on what resources you have ... and what you don't have. It depends.

In this show, Judith will identify many of the "must haves" and include the ranges of what you can pay ... from the "OK" to the "Rolls Royce" version.

 

  • Does the cost of publishing have to break your wallet?
  • How to tell what are must dos and what are nice to haves.
  • Where short cuts can be used and where never to short cut.
  • What to expect to pay for various services to get your book "done".
  • And lots more ...

 

Lots to talk about ... tune in for another great show on Author U - Your Guide to Book Publishing with Dr. Judith Briles, The Book Shepherd.

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Getting Your Book into the Library 8-21-14

Libraries are a great place to sell your book to ... as well as create events around you and your book. Today, Judith has Kari May, the President of the Elbert County Library District AND Presdient of the Colorado Association of Libraries. She has no aspirations to be an author – after all, all authors need an audience of readers, and reading is something she is good at.

Thehy will explore:

 

·        Libraries provide a “test place” for readers to discover new authors

·        Evaluation process for selecting materials

·        Digital Commerce – how the eBook format has changed the games for librarians as well as for authors

·        Libraries want to help authors succeed

·        Perception by publishers that libraries are a threat to sales, particularly in the digital arena

 

·        the library as publisher

Lots to talk about ... tune in for another great show on Author U - Your Guide to Book Publishing with Dr. Judith Briles, The Book Shepherd.

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Got Book-What's Next Show 8-14-2014

You've got a book, or will soon ... what's next?  Next is what's next. Joining Judith Briles today is Rebecca Finkel, multi-award winning designer.  Think:

1. conversion to kindle

  • Is it a good idea?
  • How about kindle only no print book
  • Smashwords?

2. conversion to Inkling

  • Why? What does it do more
  • SSS

3. Update older covers

  • Fresh look
  • Better audience
  • Seen as new
  • Other marketing strategies

4. How to work with a designer?

  • Words to imags
  • Egos
  • Is it easier to do it by yourself?
And lots more... 

Recognized nationally and regionally for award-winning book design, Rebecca Finkel, owner of F + P Graphic Design, specializes in multi-faceted projects; integrating text, photos, and graphics to create a unique look.

 

Rebecca enjoys finding solutions to complex design projects.  In addition to books, Rebecca creates eBooks, calendars, catalogs, logos, brochures, and marketing collateral. From initial concept to printed product, F + P Graphic Design sees projects through on deadline and on budget.

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Is a Book Review in Your Midst?

Authors, Books and Book Reviews all go together. Today is a deep dive into what reviews, how to submit, which ones to look at and how to make your submission shine to get attention.

You want to make sure you hear Victoria Sutherland, Founder of ForeWord Reviews, the ONLY magazine dedicated to the independent publishing market on the show we do on Get Your Book Reviewed by the RIGHT Reviewers. A review in ForeWord is seen by libraries and over 300 B&N stores. You want to be in it.

You will learn:

-Should you pay for book reviews? 
-Tips for authors on how to get an objective review for your book.
-What goes into a book review when you submit book.
-How to get your book to pass the first, critical stage of a book review.
-Learn how a book review can get the attention of a journalist in the noisy publishing world.
-Savvy insights to creating a “tip sheet” to send in for potential book review.
-Learn how ForeWord Reviews (best indie book review source) selects books to feature.

Don't miss this show ...another high-content hour with Judith Briles, author of Author YOU: Creating and Building Your Author and Book Platforms

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Creating Your Virtual Book Tour Show 7-31-2014

Out with the old ...in with the new. Today's show will focus on creating a Virtual Book Tour for the author and book. Judith's guest is D’vorah Lansky, M.Ed. She has been marketing online and mentoring authors since 2007 and the bestselling author of Book Marketing Made Easy and 21 Ways to Launch a Successful Virtual Book Tour. D'vorah produces the Annual Book Marketing Conference Online.

D’vorah supports authors in developing their online presence. She is passionate about online marketing as well as helping authors grow their business and their book sales.

What is a Virtual Book Tour?
Learn the 3 most important things to prep for a Virtual Book Tour. 
Why a blog is critical to your success.
Tips for getting blog ready for their Virtual Book Tour.
How to create awesome content to attract participants.
When and how to use multimedia in the Virtual Book Tour 
How to locate and connect with blogs to tour.
What to look for in a blog they are considering touring to.

Another terrific hour on Author U - Your Guide to Book Publishing with Dr. Judith Briles.

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Creating Your Virtual Book Tour Show 7-31-2014

Out with the old ...in with the new. Today's show will focus on creating a Virtual Book Tour for the author and book. Judith's guest is D’vorah Lansky, M.Ed. She has been marketing online and mentoring authors since 2007 and the bestselling author of Book Marketing Made Easy and 21 Ways to Launch a Successful Virtual Book Tour. D'vorah produces the Annual Book Marketing Conference Online.

D’vorah supports authors in developing their online presence. She is passionate about online marketing as well as helping authors grow their business and their book sales.

What is a Virtual Book Tour?
Learn the 3 most important things to prep for a Virtual Book Tour. 
Why a blog is critical to your success.
Tips for getting blog ready for their Virtual Book Tour.
How to create awesome content to attract participants.
When and how to use multimedia in the Virtual Book Tour 
How to locate and connect with blogs to tour.
What to look for in a blog they are considering touring to.

Another terrific hour on Author U - Your Guide to Book Publishing with Dr. Judith Briles.

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ISBNs and Beyond Show 7-24-2014

ISBNs are something every author needs. And there is plenty more that comes along with them and in addition to them. In a fast hour, Judith and her guest will explore what you need, when you need it PLUS new items that are being introduced for author/book findability.

With Judith today is Laura Dawson, a project manager for MyIdentifiers.com at Bowker (the only authorized ISBN creator in North America), and who has in-depth experience in publishing--both traditional and non-traditional. Her clients have included Audible, Chuckwalla, the Book Industry Study Group and Bowker... the publishing companies she has worked with are in the top five as well as small press.

  • ISBNs-when to use and get discovered
  • ISNIs-what are they, how to use (perfect for illustrators and authors)
  • What's a SAN, QR code and EAN barcode-when do you use and what you need.
  • Meet MyIdentifiers.com and SelfPublishedAuthor.com
  • And so much more.

Don't miss this show ...another high-content hour with Judith Briles, author of Author YOU: Creating and Building Your Author and Book Platforms and Snappy Sassy Salty: Wise Words for Authors and Writers ... you do have your copies, yes?

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eBooks Bonzana Show 7-17-2014

eBooks are part of the author's world. You may not read them, but lots of your readers do. You want to create your books in print and "e"  and audio. Today's show will focus on the latest and greatest in the "e" world and more specifically, what formatting is open ... what should you be doing ... and how to find the right converter for you.

With Judith today is Nick Taylor, a best selling author in his own right, geek galor and designer of eBooks and Audio Books. Nick is the founder of Light and Sound Graphics in Colorado. His wesite is LightAndSoundGraphics.com 

  • What is the latest on eBooks.
  • Why you need formatting.
  • What you can include in a book and what you can't.
  • What you should do to prep for eBook formatting.
  • How to handle books with forms.
  • How you can work with your formatter to save time and money.
  • How to select someone to design your book.
  • And so much more.

Don't miss this show ...another high-content hour with Judith Briles, author of Author YOU: Creating and Building Your Author and Book Platforms

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Show: July 10, 201: Author Branding and Going Global

Branding is critical for the success of today's author. Branding with book, website, promotional material ... everything. Today's show is all about creating Rock the World branding.

With Judith today is Lori Ruff, acknowledged by Forbes magazine is #7 globally in social media influence. Lori knows branding--how to create it, how to use it.

  • What is author branding
  • How to identify your brand
  • What is shared influence and why it's critical to your success
  • Steps for the "green" author in creating a brand
  • Steps for the "experience" author to morph a brand
  • And so much more.

Don't miss this show ...another high-content hour with Judith Briles, author of Author YOU: Creating and Building Your Author and Book Platforms

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Publishing Nuggets for Newbies Show July 3, 2014

Would you love to have someone on your shoulder, delivering all the "nuggets" to keep you out of publishing doo-doo? That's what this show is all about. Although you might think of them as Nuggets for Newbies ... they are really there for you at every stage of publishing--for Newbies and Advanced authors.

With Judith today is Nick Zelinger, graphics designer and multi-award winning interior and book cover designer. Nick is the founder of NZ Graphics, based in Colorado. Between the two of them, they have plenty of ahas and tips in the creation, production and marketing side for you and your book. They will cover:

  • ISBNs and LCCNs
  • Printing ahas and strategies
  • When, where and how to use graphics
  • Font distasters
  • Key author alerts to look for.
  • And so much more.

Don't miss this show ...another high-content hour with Judith Briles, author of Author YOU: Creating and Building Your Author and Book Platforms

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Publishing Predators-What to Do Show June 26, 2014

There are more "self-publishing" companies out there who claim to be experts in publishing books, yet are they? They answer is a resounding NO ... what they are are experts in separating your from your credit card money and delivering inferior/mediocre products.  Today's author must be on alert. The emotional pull of the marketing from these companies is stellars, it's easy to get hooked. Does your book need to be rescued? Do you?

With Judith today is Michele DePhilippo, founder of 1106 Design based in AZ. Between the two of them, they have worked with many authors in getting them out of contracts and rescuing their books. They will cover:

  • What is a publishing predator?
  • What to do if you have been hooked by a publishing predator.
  • Tips on key words, phrases that are used to lure in the author.
  • The #1 thing you should do before entering into any contract with anyone.
  • Key author alerts to look for.
  • And so much more.

Don't miss this show ...another high-content hour with Judith Briles, author of Author YOU: Creating and Building Your Author and Book Platforms

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Legal Stuff for Authors-Contracts, Co-Authoring, Permissions Show 6-19-2014

All books create legal questions for authors. What are Yours? Is your book something that the needs permissions? Are you in a contract that is a mess and you want to get out of it? Are you thinking about doing a co-author agreement? With Judith today is Steve Replin, an intelluctual property and entertainment attorney and with the ReplinLawGroup.com in Denver CO. They will cover:

  • What do you need to do to terminate a contract?
  • Tips to create a collaborative agreement with co-author.
  • Tips on when to apply for copyright coverage.
  • What is a nastygram and when do you use it.
  • And so much more.

Don't miss this show ...another high-content hour with Judith Briles, author of Author YOU: Creating and Building Your Author and Book Platforms

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Is Your Book a Movie? Show 6-12-2014

Is your book something that the TV fans will gobble up ... or even for the big screen? Today's show is all about conversion... how do you transition from author of a book to one that has a book make into a movie or land on the TV screen? with Judith today is Philippa Burgess, who was with ICM for years and is current writing a book just for authors on how to create the bridge and leap into filmland! They will cover:

  • What agents are looking for.
  • Key questions to ask when negotiating a screen deal.
  • How to research who the main players are.
  • Tips and Tricks for Fiction and NonFiction authors.
  • How to become a screenwriter, if that's your dream.
  • And so much more.

Don't miss this show ...another high-content hour with Judith Briles, author of Author YOU: Creating and Building Your Author and Book Platforms

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Tips and Tricks to Rock Your Publicity Show 6-5-14

Every author is on the lookout for how to get more publicity and how to publicize their book. Today's show is all bout that with the Founder of JKS Communications, Julie Schoerke with host Judith Briles, they will cover:

  • What is working in publicity today ... and what is not. 
  • Key questions to ask a publicist before you hire one.
  • How to research and find someone who is the perfect fit for you and your book.
  • Tips and Tricks for Fiction and NonFiction authors.
  • How to create your own campaign.
  • What you need to do with social media now.
  • And so much more.

 Don't miss this show ...another high-content hour with Judith Briles, author of Author YOU: Creating and Building Your Author and Book Platforms

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Tips and Tricks to Rock Your Publicity Show 6-5-14

Every author is on the lookout for how to get more publicity and how to publicize their book. Today's show is all bout that with the Founder of JKS Communications, Julie Schoerke with host Judith Briles, they will cover:

  • What is working in publicity today ... and what is not. 
  • Key questions to ask a publicist before you hire one.
  • How to research and find someone who is the perfect fit for you and your book.
  • Tips and Tricks for Fiction and NonFiction authors.
  • How to create your own campaign.
  • What you need to do with social media now.
  • And so much more.

 Don't miss this show ...another high-content hour with Judith Briles, author of Author YOU: Creating and Building Your Author and Book Platforms

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Awesome Websites and Gadgets for Authors that Are FREE Show 5-29-14

Every author is on the lookout for cool stuff for the website--all the gizmos and gadgets that will make the book and the author soar above the crowds! And it can bring money--lots of it. Today, Judith has Kelly Johnson with her--known as the Resident Geek Girl. Kelly is the owner of Cornerstone Virtual Assistance that offers clients a creative option to manage the technical and administrative projects for their book live. They will go over:

  • A dozen websites and apps that are so practical and easy to use and FREE.
  • Tell you how to use each one.
  • And so much more.

 Don't miss this show ...another high-content hour with Judith Briles, author of Author YOU: Creating and Building Your Author and Book Platforms

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Speaking on your Book, Part II Show 5-22-14

Speaking on your book is HOT! And it can bring money--lots of it. th Briles knows speaking, spending over 35 years of the international platform making a living with her mouth and her words. She goes solo today, show you how to structure your talk, bring in key stories to support points. She will go over:

  • Creating Signature Stories.
  • When and How to go from Free to Fee
  • Structuring an Introduction.
  • Finding Gigs.
  • And so much more.

Judith Briles is the author of 31 books and has been speaking professionally since 1984. She knows the speaking platform and you will too.

 Don't miss this show ...another high-content hour with Judith Briles, author of Author YOU: Creating and Building Your Author and Book Platforms

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Speaking on your Book, Part I Show 5-15-2015

Speaking on your book is HOT! And it can bring money--lots of it. th Briles knows speaking, spending over 35 years of the international platform making a living with her mouth and her words. She goes solo today, show you how to structure your talk, bring in key stories to support points. She will go over:

 

  • Why speak.
  • What speaking brings to the author.
  • The basic components of every speech.
  • How to deal with common pitfalls.
  • When to integrate stories within your talk.
  • And so much more.

 

Judith Briles is the author of 31 books and has been speaking professionally since 1984. She knows the speaking platform and you will too.

 Don't miss this show ...another high-content hour with Judith Briles, author of Author YOU: Creating and Building Your Author and Book Platforms

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CrowdFunding Revisited for Authors and Books Show 5-8-2014

Judith Briles is The Book Shepherd. She knows CROWDFUNDING, assisting many of her clients in the process--ALL have been successful in reaching their goals. In the show this week, she will go solo and walk you through strategies, steps and techniques that she she has used with her clients.

You will learn about:

 

  • -The key steps you need to be successful in any crowdfunding book project.
  • -How to identify and create rewards that attract your supporters.
  • -How to strategize your Crowdfunding project from the beginning.
  • -How to structure your video.
  • -And lots more!

 

 Don't miss it...another high-content hour with Judith Briles, author of Author YOU: Creating and Building Your Author and Book Platforms.

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Audio Books--What, Why, How, Cost Show 4-24-2014

Audio books are HOT! With Judith Briles today is Daniel Hall, who will reveal the What, Why, How and Costs to create yours ... and how to get help when you need it. We will go over:

  • Why are audiobooks so hot?
  • Why every author should have their books in audiobook format as well?
  • What has changed in the marketplace for audiobooks that effects independent authors and publishers?

Daniel Hall is a bestselling author, speaker, publisher, nurse, attorney and sometimes blogger. He is also the creator of the highly popular “Real Fast” brand of training products. He left law practice 8 years ago to build his publishing business and has never looked back. Daniel is a true serial entrepreneur and his list of URLs is longer than a piece of paper, so you can check out Daniel’s hub at www.DanielHallPresents.com.

Daniel’s first product was the super-successful and very popular Speak on Cruise Ships program which is designed to help speakers trade their public speaking talents on luxury cruise ships worldwide. Now Daniel conducts special “self-selecting” auditions to help speakers determine whether the cruise speaker opportunity is right for them or not. Check available audition times here www.SpeakersCruiseFree.com

 Don't miss this show ...another high-content hour with Judith Briles, author of Author YOU: Creating and Building Your Author and Book Platforms.

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Why and How Blogs Move Books! on 4-17-14

Joan Stewart is the Publicity Hound, a mistress of blogging and bottomless source of tidbits and how-tos for authors.

-Quick and dirty tricks to write fast blogs.

-The key points in get you and your book out there.

-What's new to get the attention of journalists for your book.


 Don't miss it...another high-content hour with Judith Briles, author of Author YOU: Creating and Building Your Author and Book Platforms.

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Book Printing --What's What and What's Up Show 4-10-2014

Contrary to what many still believe, printed books aren't disappearing. Knowing the ins and outs and what type of printing is appropriate for your book is critical. You must have questions. Author U - Your Guide to Book Publishing has the answers. Tom Campbell is the VP of Sales at King Printing, one of the premier printers for self and indie publishers will be Judith Briles' guest on the show slated for April 10, 2014. Plenty is going to be covered this hour:, including:

-How to bid your book for printing.

-What's new in digital printing.

-The key points in Book printing today. 

-What's new in book printing and how to save on printing costs.

 Don't miss it...another high-content hour with Judith Briles, author of Author YOU: Creating and Building Your Author and Book Platforms.

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The Best of Dan Poynter-Self Publishing Today Show on April 3, 2014

Dan Poynter is the author of the pioneering The Self-Publishing Manual. Plenty is going to be covered this hour:, including:

-Today's sweet spot for book marketing.
-The key points in marketing to right audience.
-What's new, what needs to be changed, what needs to be dumped in positioning your book.

 Don't miss it...another high-content hour with Judith Briles, author of Author YOU: Creating and Building Your Author and Book Platforms.

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eBooks Revisited with Mark Coker Show on 3-27-2014

What's new, what's old, what needs to be dumped ... in the eBook world. This week will be Mark Coker, the CEO of Smashwords, one of the top eBook platforms to position eBooks on.

  • The sweet spot for your eBook pricing.
  • The key 5 key eBook platforms that you should be using. 
  • Why it is a mistake to go solo on Amazon's eBook platform.
  • Why eBook authors need to raise their game.

 Don't miss it...another high-content hour with Judith Briles, author of Author YOU: Creating and Building Your Author and Book Platforms.


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Pitch Perfect Is What Every Author Needs to Be! Show 3-13-2014

Most authors totally, and I mean totally suck at pitching their book ... and themselves ... potential buyers. They won't be after this week's show. You will learn a variety of strategies and techniques to move you into the pitching zone that creates buys vs. "I'm outa here."

 

  • What's a pitch?
  • Why do authors need to create one?
  • What are the key essentials to every pitch that are routinely missed?
  • How should a pitch be structured?
  • How long should a pitch be?

 Don't miss it...another high-content hour with Judith Briles, author of Author YOU: Creating and Building Your Author and Book Platforms.

 

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Ingram Spark --Just the Facts!

Options for authors continue to evolve. Last year, the granddaddy of wholesales, Ingram jumped into the full force of self-publishing with IngramSpark. Using the POD format, and of course the more upscale Lightning Source quality of printing over what Amazon delivers via CreateSpace iffy quality of printing. Here's the facts with the voice who manages IngramSpark that you should hear and understand in the As the Self-Publishing World Turns.

 During the hour, Manager Robin Cutler will--

  • ID exactly what IngramSpark is and how it works.
  • the cost factors.
  • How to infuse color within the books interior for nominal costs.
  • Tricks and Tips you havent' thought about.
  • All this and much more ... 
  • You don't want to miss this hour on Author U - Your Guide to Book Publishing

Robin Cutler is the Independent Publisher Manager - IngramSpark At Ingram she leads a team assisting independent publishers in making their content available to retail partners throughout the world. Formerly Ms. Cutler was vendor manager at CreateSpace, served as CEO of Summerhouse Press and was Assistant Director of USC Press. 

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Creating Monument Author Platforms Show 2-27-14

The Author and Book Platform are finally getting the attending the need. The author needs. The publishing company needs. Judith Briles is the author of Author YOU: Creating and Building the Author and Book Platform. During the hour, she will--

  • ID the critical components of the every Platform.
  • Why the Platform is the cornerstone of your book's success.
  • How Hollywood got it right in the Monuments Men film.
  • Tricks and Tips you havent' thought about.
  • All this and much more ... 

A fast hour with Judith Briles as the expert.  You don't want to miss this hour on Author U - Your Guide to Book Publishing. 

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Working with a Virtual Assistant

Are you overwhelmed? Could you use an extra set of eyes, ears, hands ... how about another brain? If yes, have you thought about using a Virtual Assistant?

  • Get website help.
  • Key questions to use in interviewing a VA.
  • Tricks and Tips you havent' thought about.
  • Get social media help
  • Tips on how to find a VA and what to pay one.
  • All this and much more ... 

A fast hour with Judith Briles and Kelly Johnson, founder of CornerstoneVA.  You don't want to miss this hour on Author U - Your Guide to Book Publishing. 

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Author Websites--What Works for 2014 Show 2-6-2014

What author doesn't need a website? None in our opinion. Your website is more than just a business card. It's the portal to your publishing empire. And to you, as the author.

  • What author websites need and others don't.
  • How to create opt in options to gather names.
  • Tricks and Tips to engage the visitor.
  • Learn the MUSTS and MUST NOTS for every website.
  • Branding on websites are critical.
  • What homework you need to do before you start on a website.
  • How to identfy professionals to work with.
  • All this and much more ... 

A fast hour is coming with guest Amber Ludwig, the founder of NGNG (No Guts, No Glory), the creator of hundreds of Author Websites and Book Launches. She and her team create customized websites that glisten in the midst of most.  You don't want to miss this hour on Author U - Your Guide to Book Publishing. 

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The Nuts and Bolts of Crowdfunding for Authors Show Jan. 30, 2014

What author doesn't need money to fund their book ... research, production and marketing? Would you like to learn about how to get OPM ... other people's money ... to support you and your book? If yes, then Crowdfunding for Authors is for you.

That's what this week's show is all about. There are over 1000 crowdfunding platforms. We are going to concentrate on the nuts and bolts.

  • What works and doesn't work.
  • What's the difference between a flexible and fixed plan.
  • Identifying the true costs of crowdfunding.
  • Learn the MUSTS and MUST NOTS to every successful campaign.

A fast hour is coming with guest Amanda L. Barbara, Pubslush Vice PresidentAmanda is the vice president of Pubslush, a global crowdfunding platform only for books. Authors can raise funds, understand their audience, and self-publish or traditionally publish their work. A philanthropist at heart, she serves on the board of directors for the Pubslush Foundation, which supports children’s literacy initiatives worldwide, and is a founder and director of The Barbara Family Foundation, an organization committed to assisting charities and children in need. Amanda is an advocate for crowdfunding in the publishing world and has spoken at various conferences, such as Writer's Digest, Tools of Change, Crowdfunding East Conference, and the Digital Publishing Innovation Summit, and has served as an ambassador and speaker at CONTEC at the Frankfurt Book Fair.. www.Pubslush.com 

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Book Bubbles take you to the top! Show for January 16th

Want to stand WAY ABOVE the author and book cloud? Would you love to drift in and around a variety of conversations ... being a tad different so you are easily noticeable? Would you like to have a platform where readers find you?

That's what this week's show is all about. With the crowded field that grows by the hour (maybe we should say minute), being discovered, than buzzed about, should be in the GamePlan of every author.

  • The new discovery tool: bubbles ... Create book bubbles of your work. The Bublish way.
  • Movies have the Director's Cut ... you can create the Author's Cut. The Bublish way.
  • How to get the story ... your story ... floating way above the crowd, yet dropping in so you don't become invisible. The Bublish way.
  • Branding means being memorable and different. The Bublish way.
  • Book bubbles easily share the story behind the story. The Bublish way.

A fast hour is coming with guest Kathy Meis, the creator of Bublish, a new fun, fun, fun tool that will make a difference in what you do as a marketing and positional player in a vast field. www.Bublish.com

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Creating Key Messages for your Book and Platform Using Savvy Copywriting Strategies Show on 1-9-2014

All authors need to promote themselves and their books, few do a great job at it ... after this show, they will insider tips with a successful copywriter that will make your words and copy soar. Here's what we are covering during this hour:

 

  • What the heck is a Key Message Copy Platform and why your book needs one.
  • What is the primary advantage of having a Key Message Copy Platform
  • How you organize and set up a messaging platform
  • What “sections” do you typically include in a messaging platform
  • When should you create your messaging platform? Before  book? During? After?
  • What should you really focus on when creating marketing messages for your book
  • What if you have no plans to write your own marketing materials? Should you still create a messaging platform?
  • Get copywriting tips that would generally apply to most of your marketing messages
  • Bonus tip: Info on website copy ...

 

 

A fast hour is coming with guest Casey Demchak. www.CaseyDemchak.com

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Social Media Trends for Authors in 2014 Show Jan 2, 2014

Social Media Trends for Authors in 2014

Outside of death and taxes, the one constant we've learned is that social media keeps morphing. Some our passe and others are the hot tamale. During the January 2, 2014 show, Georgia McCabe will get out her crystal ball and let authors know what's hot, not so hot and hot to take advantage of both.

If you have a book, think marketing. If your book is in the works, think marketing. And social media is at the center of it.

And so much more. 

Another lively hour with Dr. Judith Briles author of Snappy Sassy Salty: Wise Words for Authors and Writers and Author YOU: Creating and Building Your Author and Book Platforms and Show Me About Book Publishing plus 29 more.


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Foreign Rights, You and Your Book

Foreign Rights, You and Your Book

One of the reason why you wrote a book in the first place was to gain notoriety, to generate profits, to deliver valuable information, to be of service ... and probably some place in that mix, to benerfit from the leverabge that occurs once you produce an intellectual property.

If you have a book, think outside sales... like in other countries. Getting your book published in a foreign country is much easier than you think according to Judith's guest, Jeff Davidson. He's sold 141 foreign sales.

  • Learn strategies for getting started.
  • Whom to sell to and how to find them.
  • What terms are fair, and what to offer.

And so much more. 

Every day, authors are featured. Have you been? Would you like to?

Another lively hour with Dr. Judith Briles author of Snappy Sassy Salty: Wise Words for Authors and Writers and Author YOU: Creating and Building Your Author and Book Platforms and Show Me About Book Publishing plus 29 more.


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Want Rock Star Book Publicity? Listen in on December 17th

You've got your book. Now what's next? Marketing and Promotion takes your life over. Publicity is part of it. You can spend a mini fortune or you can learn a variety of strategies to get you and your book out their without breaking your bank account.
You will learn on the show first airing December 17th:
-When should publicity begin for a new book.
-What is the most important thing to remember when starting to plan a book/author publicity campaign?
-If a book is "old"--are there still PR opportunities? (yes there are!)
-Can an author create a DIY campaign?
-What does a publicist add to any project?
-What are the common mistakes authors make?
Joining Judith Briles, The Book Shepherd, is Kate Bandos, the founder of KSB Promotions--handling national, regional and local book publicity campaigns to fit a publisher's specific needs and budget. Another terrific program on Author U - Your Guide to Book Publishing.
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Frugal Book Promoting Tips Show 12-12-2013

You've got your book. Now what's next? Marketing and Promotion takes your life over. You can spend a mini fortune or you can learn a variety of strategies to get you and your book out their without breaking your bank account.

Learn:

  • The must haves for your maketing tool kit.
  • How to create a promo calendar for the entire year.
  • Why you need to sign up for MatchBook on Amazon now.
  • What's new n book promo today.
  • Ideas for creating author baskets to cross-promote/market your books.
  • The tools you need to have on your website to get ready for the marketing push.

Joining Judith Briles, The Book Shepherd, is Carolyn Howard-Johnson, author of The Frugal Promoter--Carolyn is a goldmine of information on marketing books and doing it without spending a fortune.

Another terrific program on Author U - Your Guide to Book Publishing.

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A Ride on the Legal Side of Publishing--Fair Use and Copyright Show 11-21-2014

It’s easy to get confused when it comes to what’s what and who’s who in Intellectual Property and Publishing Law. Not after this edition of Author U – Your Guide to Book Publishing. Here’s what the focus will be:

·        what is copyright/what does is protect

·        what is copyright infringement

·        what is fair use

·        what is parody

·        the Google Copyright Litigation; why do authors and publishers care about it

 

 Joining Judith will be Jon R. Tandler … an attorney who knows publishing. He’s a partner at Ryley Carlock & Applewhite in Denver CO Corporate, Intellectual Property & Publishing Law. Get ready for a fast moving hour.

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Cool, Fun & Free BOOK Promotional Tools for Publicity Hounds Show Nov 14, 2014


When it comes to free tools to promote yourself and your books, The Publicity Hound knows them all. Publicity expert Joan Stewart will share some of the best free online tools she has discovered this year for promoting events like book signings, letting people know where how to find you on the social media sites, and making it easy for YOU to find other people.     

You will learn:

 

  •  How the hashtag has become one of the most powerful search and publicity tools on the planet
  •  A tool that "grades" headlines you've written and help you improve them, right on the spot.
  •  A fun tool that lets you create a video of your Twitter profile and tweets, in just a few minutes.

And as always, so much more.

 

Another terrific program on Author U - Your Guide to Book Publishing.

 

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How to Create a Fantastic Book Celebration Show 10-31-2013

This week on Author U - Your Guide to Book Publishing, Judith Briles will explore book celebrations--as in yours. Have you thought about how you are going to tell the world about your book? Share in its birth with friends, family and strangers? Sell books and begin to build roots within your followers? You will after this show.

You will learn:

 

  • 15 key tips to create a stellar celebrations.
  • Ideas for getting sponsors for your event.
  • How to promote to bring in the public.
  • How to share the news with local celebrities.
  • How to gather more names and build an expanding author fan network
  • And fantastic idea to get a retailer involved, support your favorite cause and money to you too!

 

And as always, so much more.

It's just Judith today ... and she's revealing her latest book: Snappy Sassy Salty: Wise Words for Authors and Writers.

Another terrific program on Author U - Your Guide to Book Publishing.

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How to Market and Sell Tons of Children's Books Show Nov 7th!

This week on Author U - Your Guide to Book Publishing, Judith Briles will explore children's books--what they need to look like and how to pitch them to stores, libraries as well as create a stellar story time.

You will learn:

  • 3 author tips for Key Rules for creating story time at libraries and bookstores for kids.
  • ID the main book size, word count for children’s books.
  • How to create a book and author pitch kit for children's books for story time to libraries and bookstores.
  • Tips on how to create a successful and interactive story time.

And as always, so much more.

Joining Judith is Amy Collins, CEO of New Shelves Distributions--Amy is a goldmine of information on marketing books and getting them into bookstores--her insights to how and when to sell kids books as well as create a story time that kids, parents, librarians and bookstores rave about will have you cheering as well.

Another terrific program on Author U - Your Guide to Book Publishing.

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Why Klout Matters and How to Fix Yours Show 10-2013

This week on Author U - Your Guide to Book Publishing, Judith Briles will explore the Influence Factor... how authors can build it for themselves and their books. Digital influence is growing ... you as an author need to be tuned in and tuned on!

Your take-aways include: 

  • What is Klout and why you should care?
  • What about this thing called Kred?
  • How to boost your score when it goes limp.
  • What steps you need to take first to get the attention of the SEO world and attract Klout.
  • What are the key Klout factors--what counts, what doesn't.
  • Thre are over 12 billion data points--only 400 key areas count.

Joining Judith will be Terry Brock, the author of the newly published Klout Matters: How to Engage Cusomers, BUild Our Digital Influece and Raise Your Klout Score for Success! In this fast pace, yet very hands on session, you will come away with an array of “ahas” and an entire new way to think of your author and book promotion, marketing and influence.

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How to Target Market Your Book Sales Show 10-17-2013

This week on Author U - Your Guide to Book Publishing, Judith Briles will explore getting your books in all the non-traditional places. 

It takes a lots to promote and market a book ... and finding the right spot to sell your books besides the obvious is always a supreme challenge. No more. Judith will have Brian Jud, a master in specialty and promotional type of sales. After all, who would thought that a bag of dog food could sell 200,000 copies of a book?

Your take-aways include: 

  • Where the buyers of your book are.
  • ID which ones are the right fit for your book.
  • How to determine the costs and get paid.
  • How can you keep repurposing your book into different segments.
  • How to follow consumer trends
  • How to deep dive into your tarket area.

Joining Judith will be Brian Jud, the CEO of Book Marketing andthe Executive Director of APPS. In this fast pace, yet very hands on session, you will come away with an array of “ahas” and an entire new way to think of book promotion and marketing.

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Critical questions to Ask A Book Cover Designer

This week on Author U - Your Guide to Book Publishing, Judith Briles the creating of book covers and branding. 

It takes a lots to get the author and his or her book out there. It starts with the book cover and many cases. Your take-aways include: 

 

  • Learn the elements of branding with your cover.
  • ID which covers work best with each genre. 
  • How to determine the costs.
  • Key questions to ask every designer before you start on a project. 
  • How to carry your theme through your website and all marketing material.
  • How much time to allocate for the create of your cover.
  • And of course, much more!

 

Joining Judith will be Kathi Dunn, the CEO of Dunn-Design. In this fast pace, yet very hands on session, you will come away with an array of “ahas” and an entire new way to think of book covers--both creating and how to use them in your over all branding.

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Book Awards--do you or don't you? Show Oct 3-2013

This week on Author U - Your Guide to Book Publishing, Judith Briles will explore crowdfunding for authors. 

It takes a lots to promote and market a book ... and have a Book Award may just add the right spice to your mix. Book awards are part of your marketing budget. Some are great to have... others are worthless.

Your take-aways include: 

  • Learn what Book Awards can do for you and your book.
  • ID which ones are the right fit for your book.
  • How to determine the costs.
  • How to market your award once you win one.
  • Timelines and submission deadlines are critical.

Joining Judith will be Ellen Reid, the CEO of the Indie Excellence Book Awards and the Beverly Hills Book Awards. In this fast pace, yet very hands on session, you will come away with an array of “ahas” and an entire new way to think of book promotion and marketing.

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CrowdFunding 101 for Authors and Books Show 9-26-2013

This week on Author U - Your Guide to Book Publishing, Judith Briles will explore crowdfunding for authors. 

It takes a village to create a book … and money. Money for editing; money for cover design; money for interior design and layout; money for marketing; money for publicity; money for printing books; money for education to become a savvy author; money for … 

Yes, it takes money. Thousands of dollars. Unless you have plenty of  money to fund your book; an awesome friend or relative that loves what you do and is glad to write checks to support you and your journey; or you win the lottery … you need to noodle ways to underwrite your book project(s). 

CrowdFunding is a way to get money … other people’s money that comes to you as a “gift.” Oh, you will pay taxes because you will report it as revenues … but you don’t have to pay it back. That’s a Happy Dance for we authors. 

Your take-aways include: 

  • Learn what CrowdFunding is and how it can work for you.
  • IDing which source to use and how it works and how you get paid.
  • How to structure your campaign and manage your roll-out.
  • How to create perks/rewards that deliver buy-in.
  • Timelines and how to develop partners to support your quest.
  • Using Virtual Assistants to do preliminary and ongoing campaign work. 

In this fast pace, yet very hands on session, you will come away with an array of “ahas” and an entire new way to think of how to “bank” your book project.

Another lively hour with Dr. Judith Briles on Author U - Your Guide to Book Publishing
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Discover the Author's Nerdy Best Friend Show 9-19-2013

This week on Author U - Your Guide to Book Publishing, Judith Briles invites Beth Ziesenis, Your Nerdy Best Friend to be her guest. Beth has been on several times, this time she back with the latest and greatest gizmos and gadgets to make the author, writing and publishing life better. Her new book Release Your Inner NERD is out with the latest is aps tech tools and tips to get organized, creative and ahead.

  • Get critical security tools to protect your data.
  • Learn the ultimate free download for screencaptures.
  • Discover free alternatives to expensive image editors.
  • ID innovative options to meet with remote book clubs, colleagues and whoever!
  • And, so much more!
Another lively hour with Dr. Judith Briles on Author U - Your Guide to Book Publishing
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Publicity for YOU and YOUR Book Show 9-12-2013

This week on Author U - Your Guide to Book Publishing, Judith Briles invites Stephanie Barko, voted the #1 Literary Publicist in America in 2010 and 2011 by the Editors and Preditors. Her savvy insights for what an author needs to do today to get his or her book out there are critical.  Stephanie will be speaking in Denver, CO on September 21st, presenting the Author's Promtional Panorama ... don't miss it. Info is on the website, www.AuthorU.org.

  • How interviews can cross-promote your book.
  • How to market fiction.
  • What "key" social media platform that ALL radio talk shows want to see on your website.
  • Why Search Inside the Book is critical on Amazon.
  • Key things to do in setting up an Amazon.com/Advantage account.
  • How to intergrate your Blog and your Book.
  • And, so much more!
Another lively hour with Dr. Judith Briles on Author U - Your Guide to Book Publishing
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Internet Book Marketing with John Kremer Show 9-5-2013

This week on Author U - Your Guide to Book Publishing, Judith Briles invites John Kremer, author of 1001 Ways to Market Your Books and the vision behind BookMarket.com. We will focus on Internet Book Marketing strategies and what authors need to--must do--to support their books.

  • Relationalship marketing is at the core of book success.
  • How interviews can cross-promote your book.
  • Why links will keep your book going and going.
  • Tips on how to get the high traffic bloggers to cheer for you.
Another lively hour with Dr. Judith Briles on Author U - Your Guide to Book Publishing.
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Become a Serial Blogger with your Book Marketing Show 8-29-2013

This week on Author U - Your Guide to Book Publishing, Judith Briles invites Ira Blacker, owner of PD Design and Printing. Book marketing and branding strategies, serial blogging to create followers and intrigue with your posts and inside tips to get Google's attention.

Learn:

  • The 5 quick steps to social networking.
  • What cross-marketing is and how to maximize it to become a rock star author.
  • All about creating serial blogs.
  • Why you need to think of your website as a wheel of spokes.
Another lively hour with Dr. Judith Briles on Author U - Your Guide to Book Publishing.
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IDing the perfect layout for your book Show 8-22-2013

This week on Author U - Your Guide to Book Publishing, Judith Briles invites Joel Friedlander, owner of Marin BookworksBook Design and Production for Authors and Publishers. Book interiors and layouts are critical to your books success... know the right questions, working with the right designer can make the difference for you and your book. For the DIY, Joel has created a series of contemporary templates for fiction, nonfiction and children's books are easy pocketbook prices.

There is Joel's third time on Your Guide to Book Publishing and always delivers a stellar program with immediate take-aways. Learn:

  • The 5 errors that every author needs to avoid in designing the interior of the book.
  • 7 key things that every book design needs
  • How to work with a designer and how to negotiate a project.
  • How to use the new templates created for today's author and DIYer.
Another lively hour with Dr. Judith Briles on Author U - Your Guide to Book Publishing.
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All About Book Printing Show 8-15-2013

This week on Author U - Your Guide to Book Publishing, Judith Briles invites Phil Knight, the Director of Sales for Color House Graphics to join here. Book Printing is critical ... know the right questions, working with the right printer can make the difference for you and your book

  • What is turnkey key printing?
  • What are the common mistakes that authors make?
  • How do you ask for a quote, what information do you need?
  • When should you use digital and when should you go to offset ... and what is the difference?
  • Developing the salable material for your website

Another lively hour with Dr. Judith Briles on Author U - Your Guide to Book Publishing
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websites that Snap, Crackle & Pop Show 8-8-2013

This week on Author U - Your Guide to Book Publishing, Judith Briles invites Shannon Parish back to join her. Shannon is both an illustrator and website designer. She knows what works and what doesn't with an Author's website. this show will be part 2 of last week's show.

  • Keywords and Catergories--why they are important to your SEO.
  • What to do if you mix up your Keywords and Categories.
  • How do you do SEO to it maximizes "you" and "your book".
  • How to go back and catch up on old posts and mix with today's SEO strategies.
  • Developing the salable material for your website.
  • Why positioning and branding is critical
  • Writing website copy brings visitors.
  • Colors that work, and those that don't.
  • Tabs--how many?
  • Content ... what you need and what you don't.
  • Photos and videos ... all yes.

Another lively hour with Dr. Judith Briles on Author U - Your Guide to Book Publishing
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Website Snafus and Makeovers Show Aug 1, 2013

This week on Author U - Your Guide to Book Publishing, Judith Briles invites Shannon Parish to join her. Shannon is both an illustrator and website designer. She knows what works and what doesn't with an Author's website.

  • Developing the salable material for your website.
  • Why positioning and branding is critical
  • Writing website copy brings visitors.
  • Colors that work, and those that don't.
  • Tabs--how many?
  • Content ... what you need and what you don't.
  • Photos and videos ... all yes.

Another lively hour with Dr. Judith Briles on Author U - Your Guide to Book Publishing
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Creating a Book that Sells Show 7-24-2013

This week on Author U - Your Guide to Book Publishing, Judith Briles invites Robin Colucci to join her. Robin helps other coaches, speakers, and consultants write books to increase their income and impact and become credible experts. Her clients have been published by Random House, Doubleday, J. Wiley & Sons, Hay House, and others, many of which won awards or became bestsellers.

We will probe into:

  • Developing the salable concept. 
  • Why book content and quality still count. 
  • Writing a book provides access to clarity: Yo
  • You don't really know what you mean until you write it. 

Another lively hour with Dr. Judith Briles on Author U - Your Guide to Book Publishing
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It's All in the COPY ... Copywriting, that is Show 7-18-2013


This week on Author U - Your Guide to Book Publishing, Judith Briles invites Casey Demcak to join her. Casey owns Casey Demchak Copywriting Services, where he takes care of iller copy for back covers, one sheets, landing pages, media realeases ... anything that needs a sales/marketing pitch to it. He works with authors, solo entrepreneurs, and small business people. You don't want to miss this one! Her website is www.CaseyDemchak.com

We will probe into:

  • Why a landing page for your book and the key elements.
  • Creating compelling copy for your back cover.
  • Tips for making your media release pop.
  • What's an author one sheet
  • And so much more ...
Even though authors are wordmasters--too many times when it comes to creating and using the best ones to describe you and your work, there isn't a homerun. . By learning some tricks of the copywriting world; when to engage outside help and how to manage it, you'll find that your voice will be one that your readers AND the search engines will listen to.

Another lively hour with Dr. Judith Briles on Author U - Your Guide to Book Publishing
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Social Media Author Managers Show 7-11-2013

 

This week on Author U - Your Guide to Book Publishing, Judith Briles invites Melody Jones ot join her. Melody owns Social Media Management Services, where she takes care of the day-to-day so you don’t have to. She works with authors, solo entrepreneurs, and small business people. Services include social media management on behalf of her clients, workshops, and one-on-one coaching. Her website is www.socialmediamelody.com.

We will probe into:

 

  • Working with Clients
  • Platforms – I work with the major ones
  • Tips for working with a social media managerBlogging
  • How to engage, and disengage if need be ...
  • And so much more ...
Social media is overwhelming. By learning some tricks of the cyberworld; when to engage outside help and how to manage it, you'll find that your voice will be one that your readers AND the search engines will listen to.

Another lively hour with Dr. Judith Briles on Author U - Your Guide to Book Publishing.

 

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Author Independence: What Does the Author Game Plan and Platform Have to Do with You and Your Book? One Word: Success

Show slated for July 4th.

What does Judith Briles know about authors, platforms, publishing and creating a GamePlan for your book? A lot!... and one word: SUCCESS. And how about FREEDOM!?

Today, on Your Guide to Book Publishing with Dr. Judith Briles, she will reveal insider strategies that authors can used today on IDing their market; marketing to their market and how to avoid the Rush to Publish Syndrome. She will reveal the insider strategies to her #1 Amazon bestseller book, Author YOU: Creating and Building Your Author and Book Platforms.

You will learn about:

-What the key components of a Book and Author GamePlan are.

-How to create a GamePlan that will support your marketing.

-Key components of Author and Book Platforms.

-For nonfiction, how to create "interaction" with your reader.

-For fiction, how to create a storyline that connects with your reader.

-How to write the marketing copy to bring your reader to you.

-How to solve the reader's "problem."

Judith Briles is The Book Shepherd, the Chief Visionary Officer of Author U and the author of Author YOU: Creating and Building Your Author and Book Platforms.  It doesn't matter if you are traditionally published, self-published or work with an independent and small publisher. Her tenancity and ability to work with others of multiple genres to create and market a successful book has been proven over and over.

Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing and Author YOU: Creating and Developing Your Author and Book Platforms.

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Endorsements and Book Reviews Show 6-27-2013

Would you like get a major celebrity and top influencer to endorse your book? Should you get get book reviews, and which kind: free, paid or both ... or neither? You've got three amazing authors and publishing providers who will give you the inside scoop... starting now! You will learn:

  • Why an endorsement can soar book sales.
  • Why a paid book review can backfire.
  • Where to get book reviews.
  • Where to get celebrity endorsements
Judith Briles is The Book Shepherd, the Chief Visionary Officer of Author U and the author of the multi-award winning book, Author YOU: Creating and Building Your Author and Book Platforms.

Amy Collins is the CEO of NewShelves Distribution, www.NewShelves.com. Bethany Brown is the CEO of The Cadence Group, www.CadenceGrp.com. Amy and Bethany know authors and book marketing, representing hundreds of authors every year.

Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of the #1 Amazon best-seller and multi-award winning Author YOU: Creating and Building Your Author and Book Platforms and Show Me About Book Publishing.


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The Espresso Book Machine Show 6-20-2013

Would you like to know how to work with an Indie Bookstore? How about setting up terrific book signings? Those and other questions about POD, the EBM--Espresso Book Machine

Today, on Your Guide to Book Publishing with Dr. Judith Briles, John Zeck joins in for the hour to talk indie bookstores, POD and the EBM--Espresso Book Machine and how it integrates the success and influence factors or an author and his or her book. You will learn:

  • What, exactly is an Espresso Book Machine?
  • What are the best ways to use one?
  • Why should authors have their books in the IndemandBook.com system?
  • Ways to increase your sale with book stores.
Judith Briles is The Book Shepherd, the Chief Visionary Officer of Author U and the author of the multi-award winning book, Author YOU: Creating and Building Your Author and Book Platforms.

John Zeck is the Director of the Tattered Cover Press in Denver Colorado. With over 20 years in publishing, he knows books and authors. 

Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of the #1 Amazon best-seller and multi-award winning Author YOU: Creating and Building Your Author and Book Platforms and Show Me About Book Publishing.


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Klout Shouts ... Do You Know How Loudly? Show 6-6-2013

Do you know what the key factor of Klout is and why you should care? Do you know how Klout has morphed over the past year? How about the interior? Would you like to learn some true insider tips on how to maximize your influence factors within the social media world?  You will after this show.

Today, on Your Guide to Book Publishing with Dr. Judith Briles, Terry Brock joins in for the hour to talk technology, social media and how it integrates the success and influence factors or an author and his or her book. You will learn:

  • What, exactly is Klout, and why you as an author should care.
  • What is the best ay to approach Klout?
  • Why authors need to be concerned about all things social media.
  • How the world of books and publishing are changing under social media and the new technologies.
  • Secrets to checking out your Klout score.
  • Ways to increase your Klout score.
Judith Briles is The Book Shepherd, the Chief Visionary Officer of Author U and the author of the multi-award winning book, Author YOU: Creating and Building Your Author and Book Platforms.

Terry Brock knows how to take technology, social media and markeeting ideas to help authors, coaches and speakers achieve bottom-line results ... and have fun at the same time! He's the co-author with Gina Carr of Klout Matters that will be released fall of 2013. He's the former Chief Enterprise Blogger for Skype and Editor-in-Chief for AT&T's huge business blog.

Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of the #1 Amazon best-seller and multi-award winning Author YOU: Creating and Building Your Author and Book Platforms and Show Me About Book Publishing.


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Save My Book--Book Design Ahas and Snafus Show 5-23-2013

Do you know how critical your cover design is for your book? How about the interior? Have you settled for just "good enough"? Have you ever had to make an excuse as to how your book looks, or feels? You won't after this show.

 

Today, on Your Guide to Book Publishing with Dr. Judith Briles, Nick Zelinger joins in for the hour to identify what works and doesn't in the book and cover design worlds. 

  • What the key components of a great book cover is all about.
  • How to create a visual picnic for the book buyer.
  • What the key elements that every cover should have.
  • What separates a mediocre book from a stellar one in design.
  • For nonfiction, how to create a cover and interior that says, "I have the answers ..."
  • For fiction, how to create a cover that seduces the reader to buying the book.
  • What the top mistakes authors make over and over and how to stop them.
  • How to rescue your own book or the one that someone else designed.
  • Why you don't design your own stuff...period.
Judith Briles is The Book Shepherd, the Chief Visionary Officer of Author U and the author of Author YOU: Creating and Building the AUthor and Book Platforms. Nick Zelinger is the CEO of NZ Graphics, a Colorado based book and cover design as well as general graphics company.  It doesn't matter if you are traditionally published, self-published or work with an independent and small publisher. Nick's extreme flexibility and creativeness has contributed to many of Judith's clients book, as well as her own.

Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing and Creating and Developing Your Author and Book Platforms.


 

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The Core of Book Success: The GamePlan Show 5-16-2013


What does Judith Briles know about authors, publishing and creating a GamePlan for your book? A lot!

Today, on Your Guide to Book Publishing with Dr. Judith Briles, she will reveal insider strategies that authors can used today on IDing their market; marketing to their market and how to avoid the Rush to Publish Syndrome.

You will learn about:

  • What the key components of a Book and Author GamePlan are.
  • How to create a GamePlan that will support your marketing.
  • For nonfiction, how to create "interaction" with your reader.
  • For fiction, how to create a storyline that connects with your reader.
  • How to write the marketing copy to bring your reader to you.
  • How to solve the reader's "problem."
Judith Briles is The Book Shepherd, the Chief Visionary Officer of Author U and the author of Author YOU: Creating and Building the AUthor and Book Platforms..  It doesn't matter if you are traditionally published, self-published or work with an independent and small publisher. Her tenancity and ability to work with others of multiple genres to create and market a sucessful book has been proven over and over.

Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing and Creating and Developing Your Author and Book Platforms.

 

Return to the Author U Your Guide to Book Publishing Show Page
Link to Article
Book Marketing Alternatives Show 5-9-2013

 

What does Amy Collins know about authors, publishing and distribution? A lot!

Today, on Your Guide to Book Publishing with Dr. Judith Briles, Amy reveals insider strategies that authors can used today on IDing their market; marketing to their market and how to avoid the Rush to Publish Syndrome.

You will learn about:

  • What publishing strategies work best for ebooks.
  • How to really mirror your competition and bypass them in your marketing strategy.
  • 3 steps to propel your book marketing success.
Amy Collins is the CEO of New Shelves Book Publishing.  It doesn't matter if you are traditionally published, self-published or work with an independent and small publisher. Her tenancity and know how to work a room, a situation, will be become the core of your book marketing success.

Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing and Creating and Developing Your Author and Book Platforms.

 

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How to Work You and Your Book to Success Show 4-25-2013

 

What does Susan RoAne, author of How to Work a Room, Face to Face and several other best selling books have to do with you and selling lots of books? One word: Everything!

Today, on Your Guide to Book Publishing with Dr. Judith Briles, Susan reveals what is working with taditional publishing of books today, what's not, and what the latest strategies are for an author to create book success.

You will learn about:

  • What publishing strategies work best and with which genres.
  • Creating a best-seller that keeps on selling.
  • How networking plays a huge success with you as an author and your book.
Susan RoAne is one of the true gurus in connecting and relationship building within publishing. It doesn't matter if you are traditionally published, self-published or work with an independent and small publisher. Her tenancity and know how to work a room, a situation, will be become the core of your book marketing success.

Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing and Creating and Developing Your Author and Book Platforms.

 

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What Works in Internet Book Marketing Today with Penny Sansevieri Show April 18, 2013

 

What does Penny Sansevieri, author of Red Hot Internet Publicity, have to do with you and selling lots of books? One word: Everything!

Today, on Your Guide to Book Publishing with Dr. Judith Briles, Penny reveals what is working with marketing books today, what's not, and what the latest strategies are for an author to create book success.

You will learn about:

  • What Internet strategies work best with which genres.
  • What are the best platforms to use to market specific books.
  • How to create am Internet Marketing Tour that rocks.
  • Google+ Authorship, Pinterest, Facebook, Podcasting, Video
  • How you, as an author can take control of your marketing that will create immediate sales.
Penny Sansevieri is one of the true gurus in book marketing strategies. It doesn't matter if you are traditionally published, self-published or work with an independent and small publisher. Her marketing savvy will be become the core of your book marketing success.


Also joining Judith will be Nick Zelinger from NZ Graphics who reveals a variety of design tips.

Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing and Creating and Developing Your Author and Book Platforms.

 

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5 Key Steps to Blogging Success Show 4-11-2013

Blogging is one of the key strategists to soar your book success and your personal success as the "go to" person in your area of expertise.

 

Judith's guest is Joel Friedlander, The Book Designer who just happens to have over 55,000 followers on his blog. Starting just a few years ago ... he's build it with Content, Consistency, Commitment and no Crap. Learn what he did; how he did it; and the many ways he's been able to re-purpose ideas from it.

Joel is the author of The Self Publishers Manual

Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Author YOU: Creating and Building Your Author and Book Platforms, #1 Amazon Best-Seller.


 

 

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Twitter and LinkedIn Create Rock Star Authors Show 4-4-2013

 

Do you have a book? Are you writing one? Do you know how to market it, really market it with social media? Today's show is focusing on the latest and greatest on Twitter and LinkedIN.

Judith's Guest are Mike O’Neil & Lori Ruff are The LinkedIn Rockstars™, both are on “Forbes Top 50 Social Media Power Influencers”, the Global Top 50 on LinkedIn, and have received numerous recognition for social media, blogging, marketing, etc.

They’ve wowed audiences since 2006. Published authors, radio hosts and writers, they now offer online on-demand LinkedIn training. Book credits include “Rock The World with your Online Presence”, the first definitive guide on optimizing your LinkedIn Profile; “Rock The World with Social Media”, a guide to help LinkedIn members tackle additional social media tools, as well as numerous book chapters on the topics of LinkedIn and Social Media.

Lori has authored books: #PrivacyTweet, co-wrote #EntryLevel Tweet Book 02, and is working on additional books on Business Marketing and Influence.

Find Mike & Lori at www.IntegratedAlliances.com

 

Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing and Author YOU: Creating and Building Your Author and Book Platforms, #1 Amazon Best-Seller.


 

 

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Platforms, Pitfalls, Publish Show 3-28-13

 

Author and Book Platforms are the buzz. This edition of Your Guide to Book Publishing addresses a variety of questions, including:

 

  • What are the biggest mistakes authors make in branding?
  • What are the most common mistakes the authors consistently make?
  • What steps should authors do to market their books?
  • What oof the wall marketing ideas get the media's attention?
  • How does an author create a Platform?
  • Does and author need a Platform for the book or themself?
  • Can a self-published really sell 3,000,000 books?

 

About Judith's guest s Greg Godek, an author who personally created a Platform, a Brank and Marketing Strategy that sold over 3,000,000 books ... who attracted the attention of a major publisher who bought his publishing company. Was it a happy marriage? Tune in and find out!

Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing and Author YOU: Creating and Building Your Author and Book Platforms, #1 Amazon Best-Seller.

 

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The Business of Authoring Show 3-21-2013

This edition of Your Guide to Book Publishing addresses a variety of questions, including:

 

 

  • What are the biggest challenges for today's author?
  • What are the most common mistakes the authors consistently make?
  • What steps can authors do to take advantage of all the changes within publishing in the past 10 years?
  • What's a joint venture partner and how does an author acquire them?
  • How can authors monetized more of their work?
  • Do membership sites work and how can authors take advantage of them?

 

About Judith;s guest s Sharyn Abbott, an author and author coach who specializes in showing authors how to get focused, including writing the first draft of their book within one week. 

Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing and Author YOU: Creating and Building Your Author and Book Platforms.

 

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Author YOU Cha-Cha-Cha Sweepstakes is Open!

 

Calling All Authors! The Author YOU Cha-Cha-Cha Sweepstakes is open! One lucky author or author to be will walk away with over $6,000 in prizes this month. Enter now for the opportunity to win 10 amazing prizes … all to ONE person: http://ow.ly/iMzSz

·       Reduce the Cost of Your Next Print Run from Color House Graphics, VALUE: $1,000

·       Silver Success eBook Promotion from Penny Sansevieri, VALUE: $499

·       Book Covers Say a Thousand Things—You Get One that Does from Nick Zelinger,         VALUE: $750

·       Author U Extravaganza May 2-4, 2013 in Denver, CO from Author U, Value: $560

·       Premium Conversion and Distribution form BookBaby, VALUE $249

·       Every Book Needs an Editor for 10 Hours from John Maling, VALUE: $500

·       Extreme FaceBook Makeover from Georgia McCabe, VALUE: $750

·       Specialty Ad Placement in Premium Book Catalog form Brian Jud, VALUE: $500

·       The Book Shepherd Consultation from Judith Briles, VALUE: $750

·       Para Promotion program for Book Marketing and Sales from Dan Poynter,
        VALUE: $497 

 

 

Will you be the lucky winner? Why not! Enter the Author YOU Cha-Cha-Cha Sweepstakes now:   http://ow.ly/iMzSz

 

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Pinterest is the Virtual Corkboard Show 3-14-2013

 


Pin Your Way to Success with Pinterest


Pinterest is the Virtual Corkboard - think image bookmarking that others can see and share.  Pinterest is a great social media tool for building your brand and generating traffic to your website.  If increasing your book and product sales are of interest, then stay tuned.  MarketWatch says, "Pinterest Users Nearly Twice as Likely to Purchase then Facebook Users" - and it's not just for girls.

Social media is at it’s best when we can schedule, integrate and measure the effectiveness of our efforts.  We'll talk about what Pinterest is, but more importantly how to make it effectively work for you.

About Judith;s guestAn entrepreneur since 1987, Susan Gilbert (www.SusanGilbert.com) is the CEO of Online Promotion Success and has evolved years of traditional business experience into several cutting edge projects, which includes her web development, social media and search engine marketing promotions. As co-author of “The Complete Idiot’s Guide to Starting and Running a Coffee Bar”, she understands book promotion and has also been a regularly quoted resource in USA Today, Entrepreneur, Inc Magazine and many more.

Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing and Author YOU: Creating and Building Your Author and Book Platforms.

 

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Marketing Online Show 3-7-2013

 

Most authors fail in their market. You won't after you listen in to this edition of Your Guide to Book Publishing. Judith's guest is Nicholas Taylor, a fantasy writer who now makes more money selling his eBooks than he did when he worked in the corporate workplace. Join them as they are through a variety of "how-tos" in creating the marketing infrastructure for YOU and YOUR BOOK. They will cover:

 

  • Cover art
  • Blurbs
  • Backlist
  • Production
  • Blogging 
  • Free Educating yourself 
  • Keeping a tight budget 
  • When to move from FREE books to PAY for the book 

 


Nicholas Tayor has been writing for over five years and has a passion for storytelling. He got his start in fiction writing and publishing serialized podcast fiction in 2007. Since then he has expanded from audio into the world of print with great success. With his first novel, he moved over one hundred and thirty thousand free copies. Now people buy them! 

Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing and Author YOU: Creating and Building Your Author and Book Platforms.

 

 

 

 

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How to Create Audio for Today's Books Show 2-28-2013

 

Audio strategies to repurpose your book, your material. Now, today. Bret Ridgway joins Judith today to give his take on how and what to do. Audio is a billion dollar plus industry ... are you part of it.


Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing and Author YOU: Creating and Building Your Author and Book Platforms.

 

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Smart Authors Are APEs: Author, Publisher, Entrepreneur Show February 14th

 

To publish ... tradtional or self ... that is the question. To give his take, is NY Times best selling author Guy Kawasaki who has created his own publishing imprint, delivering APE: Author, Publisher, Entrepreneur.

Every author asks the questions:

  • Do I do it own my own or do I seek a publisher? 
  • If I do it on my own, what are the costs?
  • What can I expect to make?
  • Which way would be best?
  • How is book marketing done?
  • Will a book store want my book if it's self published? 

 

 

Answers will be here with Guy Kawasaki, former Chief Evangelist for Apple and creative out of the box. 

 

Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing and Author YOU: Creating and Building Your Author and Book Platforms.

 

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Everything eBooks Show 2-7-13


Authors know that eBooks, CDs and multimedia are hot. And authors have lots of questions, including:

 

  • Why are eBooks so important for authors to create?
  • What's the latest in eBook conversions?
  • Where should eBooks be published?
  • What's the best way to promote eBooks?
  • What are multimedia eBooks?
  • What is the projected demand for them
  • How do I make eBooks?
  • How do I publish eBooks?
  • What about Tablets?
  •  

    Answers will be here with Chris Robley (Marketing with CD Baby / HostBaby): Chris helms CD Baby and works with BookBaby as well, which digitally distributes the works of independent authors, poets, memoirists, and publishers, making their eBooks available to digital retailers worldwide (including Apple iBookstore, Barnes & Noble.com, Sony's Reader Store, and Amazon.com). CD Baby is the world's largest online distributor of independent music.

     

    Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing and Author YOU: Creating and Building Your Author and Book Platforms.


     

     

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    AudioBook Savvy for Authors Show 1-31-2013

     AudioBooks create in excess of one billion dollars in revenues last year. Did you get your share? Are you creating your books in multiple formats? AudioBook Savvy is designed to fill in the missing links--links you might nt have known existed.

     

     

    • Why are audio books so important?
    • Why there is a pent up demand for them.
    • How do I make audio books?
    • How do I publish audio books?
    • What should audio books sell for?

     

    Answers will be here with Daniel Hall--the master at creating variations of all things dealing with books.

    Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing and Author YOU: Creating and Building Your Author and Book Platforms.


     

     

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    Literary Agents -- Do You or Don't You Use One? Show 1-24-2013

     

    Do you go the traditional publishing route … and if you choose to, who should be, will be, your guide and advocate? Even if you publish your own books … there just might be the day when a switch possibility comes your way. This program is all about everything you need to know but didn’t know what to ask when it comes to working with and getting a literary agent.  

     

    • What do you do?
    • How do you do it?
    • What do you say?
    • Where do you get help?
    • What does an agent do?
    • What do they get paid?
    • What do you do if you feel you have the wrong one?

     

    Answers will be here with Mark Malatesta—the Literary Agent Undercover—who became an agent when he couldn't get an agent to rep his first book. 

    Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing and Author YOU: Creating and Building Your Author and Book Platforms.

     


     

     

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    POD or Old School Distribution--Which is Better? Show 1-17-2013

     

    Which one one when? Master Marketing Strategist Amy Collins is back with the answers.  WHich is best for you and your book? Are you thinking about POD--a way of printing and andefinite business model. How much does it cost? What are the pros and cons of each?

    If you are trying to decide how to sell and distribute your book, this session will answer questions about the multiple options that you now have in the wide world of publishing.

     

    • What does it cost?
    • What is digital printing?
    • what is offset printing?

     

    PrintAuthor U's Rock Star Marketing for Authors Extravaganza event on May 2-4 will offer listeners the final Early Bird special discount rate ... tune in! Create the EDGE that will soar your book sales and you as the author.

    Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing and Author YOU: Creating and Building Your Author and Book Platforms.


     

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    Branding ... Creating One that Rocks Your Author and Book World Show 1-10-2013

     

    Branding ... Creating an Amazing Author and Book Brand ... is exactly what you want to do.

    How would you like to go from a "nobody" to a big "somebody" in your niche? That's exactly what this edition of Your Guide to Book Publishing is all about.

    Michelle Marachildon is the author of Finding Life on the Mat. Recognized as the Yogi Muse in her hometown of Denver, Colorado...that was just about it. With Finding Life on the Mat, people starting paying attention. Major blogs picked her up--so much so, that the travel to her website crashed it several times. Michelle sold out her first print of several thousand books in a few short months last year. At this broadcast, she has just sent her second book, Theme Dreamers to be layed out.  Come, listen and learn:

     

    • How to move from nobody to somebody.
    • How to drill down into your niche and final places nobody knew about.
    • How to get the super blogs come to you ... and ask you to be a columist.  

     

    Author U's Rock Star Marketing for Authors Extravaganza event on May 2-4 will offer listeners the final Early Bird special discount rate ... tune in! Create the EDGE that will soar your book sales and you as the author.

    Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing and Author YOU: Creating and Building Your Author and Book Platforms.

     

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    The Digital World, Social Media and Websites for 2013 Show 12-27-2012

     


    What does the digital world have to do with you and your book? Everything. You will learn new techniques and strategies from the woman who convinced Time Warner that it would be a good idea to save their photos! Georgia McCabe is the author of SocialMorphosis: Transforming your Business through Social Media. She will show you the “do’s” and “don’ts” of social networking sites to organically and authentically grow your book presence and sales.

     

    Author U's Rock Star Marketing for Authors Extravaganza event on May 3-5 will offer listeners the final Early Bird special discount rate ... tune in!

    Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing. Follow @AuthorU

     

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    Websites and Social Media That Works Show 12-27-2012

     

    Authors need websites and social media success. Period

    Judith's guest is Georgia McCabe, the brains behind one of the most successful website makeover companies and strategists for social media implementation, especially for author book launches.

    -Do you really want a website that rocks and visitors say, "WOW!" ?

    -Are you stuck on marketing strategies and what social media to use?

    -Do you know anything about blogs and how to use them effectively?

    -Would you like to learn techniques to drive people to your website and buy?

    -and so much more with the amazing and successful Georgia McCabe.

    Guest Georgia McCabe is a highly successful website developer, creating amazing websites and strategies for her global clients.

    Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing.


     

     

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    2013 Is Coming--How to Sell Your Books to a WHOLE New World! Show 12-20-2012

    Do You Want to Sell More Books?

    • Do you want to sell books in your own backyard?
    • Would you like to create specialty sales for fun and profit?
    • Would you like your books to be have non-returnable sales?
    • Would you like to know when to avoid bookstores?
    • Would you like to find your market and convince them to buy your book NOW?
    • Would you like to know how to get a bookstore to say YES?
    • Would you like to know what types of press gets the author attention, but does not creates book sales ... therefore, avoid?
    • And, would you like to know which type of media/press is the cat's meow?
    It's a great show ... just what the the Book Shepherd ordered. Judith's guest is Amy Collins, the insider's insider to getting your books in all the right places for sales. Amy is the brains and power behind New Shelves Distribution. Don't miss this edition of Your Guide to Book Publishing.


    Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing.


     

     

     

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    6 Pillar Strategy for 6-Figure Success Show 12-13-2012

     

    Learn the 6-Pillar Strategy for 6-Figure Success with Amber Ludwig’s Online Business Success Circuit

    Judith's guest is Amber Ludwig, an online business development expert.

     

    • Do you have a stack of books in your garage but no one seems to be buying them online and you find yourself clueless on what you’re doing wrong?
    • Are you overwhelmed by Facebook, LinkedIn, Twitter, Google+, YouTube, Pinterest and other networks… unsure of which to be on, or what to say?
    • Have you built your website to increase readership and sales, yet very few people are signing up for your email list and you’ve given up on blogging because you don’t see the point?
    • Do you wish you had an easy roadmap to build spinoff products from your book to keep your readers engaged and buying more from you?
    • Or, do you feel you have a grip on the beginner strategies for building your business online but you struggle with how to scale and grow to that next level?

     

    Everyone needs an online platform in order to be successful and make money online. Your online platform is your sphere of influence based on all of your touch points which can include your website, social networks, strategic alliances and more.

    It is challenging to build a business online and cut through the noise of hundreds of millions of existing websites. You must have a strategy and a focused action plan to reach a global audience that resonates with your message and wants to follow you long-term.

    Join guest Amber Ludwig as she shares the 6 pillars of online success which you must always focus on to build your business toward 6-figure success.

    Amber Ludwig is an online business development expert who supports authors, speakers and entrepreneurs to establish a powerful, integrated online presence that gets results and empowers them to make a difference in their industry. Since starting her company NGNG Enterprises (standing for No Guts No Glory) in 2007, she has worked with more than 400 authors on six continents, including bestselling authors Mark Victor Hansen, Lisa Nichols, Les Brown and Brendon Burchard. Amber is part of the team behind several #1 bestselling multi-author books and works with clients 1-1 to build a strong, branded social media presence, coaches each client on which manageable

     

    Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing.


     

     

     

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    Book Marketing for Fiction and Nonfiction Show 12-6-2012

     

    Book Marketing for Fiction and Nonfiction

    Authors want to know ... How do I sell more books? How do I really promote them? How to find and drill down into a niche? What tracking tools are important ... and what should be tracked? Is there a difference with fiction and nonfiction. What about children's books?

    This edition of Your Guide to Book Publishing with Dr. Judith Briles is just what the Book Shepherd ordered. Join Judith as her guest Book Marketer Dana Lynn Smith as they brainstorm and reveal a variety of techniques and steps to market your books--whether they are fiction or nonfiction. 

    Dana Lynn Smith is known as the Savvy Book Marketer with 17 years of book publishing experience. You will learn:

    • Why book marketing is critical.
    • Steps to become visible.
    • How to get your book out there.
    • Why marketing must be customized.
    • Savvy tips with working with Amazon's KDP Select program.
    • 4 components of of marketing
    • And much more ... 

    Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing.


     

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    Your Book Biz Leads to Biz Growth! Show 11-29-2012

    Track Your Book Biz Leads to Biz Growth!

     

    Authors want to know ... How do I sell more books? How do I really promote them? How to find and drill down into a niche? What tracking tools are important ... and what should be tracked?

    This edition of Your Guide to Book Publishing with Dr. Judith Briles is just what the Book Shepherd ordered. Join Judith as her guest Alyson Stanfield reveals the secrets to a successful, very success business and how her book that has enjoyed multiple prints is an key element. Her website is www.ArtBizBlog.com

    Alyson Stanfield has been tracking what her business every month for years. When her tracking slacks, so does her business.  She's the author of I'd Rather Be in the Studio! You will learn:

     

    • Ignorance is not bliss.
    • Steps to become visible.
    • How books fit into a business model
    • How to get book buyers and customers to buy directly from you.
    • How to really promote your book
    • Why you have to ask for money for your products
    • And much more ... 

     

    Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing.

     

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    How to Create a Rock Star Blog Show 11-22-2012

     

     

    Blogs ... Love Them and Never Leave Them!

    Authors want to know ... Do they really need a Blog? Most authors have a Blog on their website because the website designer told them they should. If you have one, how’s it working for you? Are you getting traffic? Do readers make comments? Does it have content that is directed toward the reader that is your ideal visitor? Is it engaging? If you don’t, would you like to have one that provides content, creates a buzz and brings sales for your books?

    If you can’t answer “yes” to all of the above, then this edition of Your Guide to Book Publishing with Dr. Judith Briles is just what the Book Shepherd ordered. Join Judith as her guest Joel Friedlander reveals the secrets to a great Blog. Known as the Bookman, founder of Marin Bookwords and brains behind TheBookDesigner Blog (http://feeds.feedburner.com/MarinBookworks), Joel’s Blog consistently ranks in the top book/author blogs today. Get your questions ready ... Joel will have answers.

    Joel Friedlander (@JFBookman) is an award-winning book designer, blogger, and the author of A Self-Publisher’s Companion: Expert Advice for Authors Who Want to Publish. Joel is the proprietor of Marin Bookworks in San Rafael, California, a publishing services company where he’s helped launch many self-publishers since 1994. He also writes a popular blog on book design, book marketing and the future of the book at http://www.theBookDesigner.com and is the creator of the new online training course, The Self-Publishing Roadmap.

    Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing.

     

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    Crowd Funding Show 11-15-2012

     

    Crowd Funding ... Is It For You?

    Have you got a great book idea? A little short on cast to create it? Have you thought about crowd funding ... or cloud funding? Not sure what it is? You will be after this show.

    Besides draining your bank account, hocking the house, borrowing from friends and relatives ... where are you going to get the money you need to support the creation of your book? Crowd funding may be the answer.

    Crowding funding popped up in 2009. Since then, more than 28,000 projects have been seeded via Kickstarter.com that generated over $275 million. 

    • Learn strategies for getting started.
    • Learn how to create your gifts.
    • Learn how to reach out and connect with others.

    And so much more.  Judith's guest is Dianne Maroney, who has funded her book. Come join in and learn how she did it, what it took and what you need to do to create your own effort.

    Every day, authors are seeking moneys to support their projects. Is crowding funding for you?

    Another lively hour with Dr. Judith Briles author of Author YOU: Creating and Building Your Author and Book Platforms and Show Me About Book Publishing plus 28 more.

     

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    Foreign Rights, You and Your Book Show 11-8-2012

     

    Foreign Rights, You and Your Book

    One of the reason why you wrote a book in the first place was to gain notoriety, to generate profits, to deliver valuable information, to be of service ... and probably some place in that mix, to benerfit from the leverabge that occurs once you produce an intellectual property.

    If you have a book, think outside sales... like in other countries. Getting your book published in a foreign country is much easier than you think according to Judith's guest, Jeff Davidson. He's sold 141 foreign sales.

    • Learn strategies for getting started.
    • Whom to sell to and how to find them.
    • What terms are fair, and what to offer.

    And so much more. 

    Every day, authors are featured. Have you been? Would you like to?

    Another lively hour with Dr. Judith Briles author of Author YOU: Creating and Building Your Author and Book Platforms and Show Me About Book Publishing plus 28 more.

     

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    Getting on "the Air" as an Author! Show 11-1-2012

     

    Getting on "the Air" as an Author!

    If you have a book, you want it, and you to be ready to be feature "on the air"--be it radio, TV or blog radio. It's "live time" and you must be ready to pitch your book.

    Is your book done? Are you still wrGetting on "the Air" as an Author!iting? Or are you in layout, now thinking of marketing it?  Your marketing will be 90% of your energy ... and your success... maybe 100% of the success! And it's work... Today's program is all about resources and ideas that are out of the ordinary. Brian Jud is an expert in selling any type of book outside of a bookstore.

    • What are the benefits of being on the air?
    • What are the dos and don'ts?
    • Whats the ideal guest look/act like?
    • Where does an author find the names of producers?
    • How should producers be contacted?

    And so much more. 

     

    Every day, authors are featured. Have you been? Would you like to?

    Another lively hour with Dr. Judith Briles author of Author YOU: Creating and Building Your Author and Book Platforms and Show Me About Book Publishing plus 28 more.


     

    Return to the Author U Your Guide to Book Publishing Show Page
    Link to Article
    Speaking Sells Books--Lots of Them! 10-25-2012

     

     

    If you have a book ... and a mouth, it's one of the best things to rock your book sales.

    Our special guest Karen Susman will discuss what the componets of a great speech; how to structure it and reveal inside tips on what to do... and not to do.

    About our guest: Karen Susman has been working with individuals for decades in creating presentations and speeches that have achieved amazing results.

     

    Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing and Creating and Developing Your Author and Book Platforms.


     

     

    Return to the Author U Your Guide to Book Publishing Show Page
    Link to Article
    Do You Have Klout? Show 10-18-2012

     

    Do You Have Klout?

    Using social media is all about your influence - and Klout is one of the primary measures of how successfully people influence their followers to take action on Twitter, Facebook and LinkedIn.

    Our special guest Susan Gilbert will discuss what Klout is, how it measures your influence and what you can do to increase your score!

    About our guest: An entrepreneur since 1987, Susan Gilbert (www.SusanGilbert.com) is the CEO of Online Promotion Success and has evolved years of traditional business experience into several cutting edge projects, which includes her web development, social media and search engine marketing promotions. As co-author of “The Complete Idiot’s Guide to Starting and Running a Coffee Bar”, she understands book promotion and has also been a regularly quoted resource in USA Today, Entrepreneur, Inc Magazine and many more.

     

    Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing and Creating and Developing Your Author and Book Platforms.


     

     

    Return to the Author U Your Guide to Book Publishing Show Page
    Link to Article
    Twitter Rocks in Book Marketing! Show 10-11-2012

     

    Twitter Can Rock Your Book Marketing!

    Is your book marketing feeling limp? would like like to reach out to mega thousands in just seconds? Have you thought about doing a video on Twitter--did you know you could?  Your marketing will be 90% of your energy ... and your success... maybe 100% of the success! You have to ...yes, you have to, use the social media tools that connect with buyers and believers. Twitter is a terrific resource.

    • ID the magic key to Twitterland.
    • How to expand your followers with content.
    • The 10 Mistakes to Avoid 

    And so much more. 

     

    Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing and Creating and Developing Your Author and Book Platforms.


     

    Return to the Author U Your Guide to Book Publishing Show Page
    Link to Article
    Increase Book Sales NOW to Corporations

     

    Don't Leave Corporations and Other Non-Book Retailers Out of Your Book Marketing!

    Is your book done? Are you still writing? Or are you in layout, now thinking of marketing it?  Your marketing will be 90% of your energy ... and your success... maybe 100% of the success! And it's work... Today's program is all about resources and ideas that are out of the ordinary. Brian Jud is an expert in selling any type of book outside of a bookstore.

    • How to ID prospects for buying your book.
    • How to get the military to buy and what are the key websites to use.
    • How to use social media and which ones work best with which types of books.

    And so much more. 

     

    Every year, more books are sold to buyers in markets outside of bookstores than are sold in bookstores. And they can be sold more profitably on a non-returnable basis. Are you getting your share of these sales? In this radio show you will discover how to increase your sales and profits. 

    Brian will also tell you how to prospect (search) for corporate buyers. Selling books is a matter of numbers. The more people you contact, the more books you can sell. Unfortunately, many authors miss out on potential sales because they do not know where to find the names of potential buyers. In this show you will also learn where to find the names of buyers willing and able to buy your books. Do you think there is nowhere to sell your books? There is, if you know where. You will discover new markets and people that you probably never considered as prospects before – buyers for fiction and non-fiction. Then watch your sales grow. 

     

    Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing and Creating and Developing Your Author and Book Platforms.

     

    Return to the Author U Your Guide to Book Publishing Show Page
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    Calling All Ficition Writers and Authors! Show 9-27-2012

    Calling All Ficition Writers and Authors!

    Have you ever wondered how a best-selling author picks his topics? How do you? In today's show, we will explore topics, research, interviewing, courtrooms and how to put together a real page-turner of a book. Joing Judith will be Harry MacLean, NY Times best selling author of several books, including In Broad Daylight. Harry will reveal:

     

    • How he picks topics
    • How to get people to talk to you about it and the subject.
    • How to deep dive into records.
    • How long it takes to do the reaserch for a book.
    • What about being sued when the book comes out.
    • How do you protect your research and your work.


    And so much more. 

     

    Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing and Creating and Developing Your Author and Book Platforms.

    Return to the Author U Your Guide to Book Publishing Show Page
    Link to Article
    Close the Gap and Get Book Sales--the 100 Day Challenge for Authors Starts NOW! Show 9-20-2012

     


    What is the Execution Gap ... and how does it apply to authors?

    Set the Goals TODAY to get your book done ... to launch it ... to soar it to an amazing success! 

    Gary Ryan Blair is known as the Goals Guy. He's a visionary and gifted conceptional thinker. Each year, he launches his 100 Day Challenge to kickstart and take you to the stratesphere in success ... however your magic wand has identified it to be ... for you, and for your book.

    He uses a non-nonsense, highly focused and disciplined approach to transform results for peole all over the world. Over 60 percent of the Fortune 500 use his products and services to maintain a competitieve edge.  He creates mega-millions each year in sales from his books and their derivatives. Why not you?

    1.     How to close this year strong in book sales.
    2.     Learn the secret sauce to get ANYTHING you want in your book sales goals.
    3.     What is Everything Counts and how does it apply to authors?
    4.     How to sell over a million books.
    5.     The 100-Day Challenge and How to Implement it.
    6. Building your informational empire.
    7. Creating 9 Lives for your Book.

    Authors aren't born ... they are made ... and the shaping is done by the auhtor. Oh, there are plenty of influencers out there in the author's path ... but you, dear author set the goals and get there.

    Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing and Creating and Developing Your Author and Book Platforms.

     

    Return to the Author U Your Guide to Book Publishing Show Page
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    Show 9-13-2012: Slicing and Dicing your Book for Greater Leverage and More Income

    How would you like to create a gazillion books and products without reinventing the original one ... just a tweak and a morphing here and there? You can ... and Your Guide to Book Publishing will reveal how!

    Discover how to more quickly and easily leverage your Book and other written content. Our guest today is Jeff Davidson --who doesn't like to write! Yet he is highly prolific: he has written 59 mainstream books that have been translated an aggregate 141 times, 32 ghost books, 260 ebooks, and more than 3400 published articles. He is also the creator of 24 iPhone apps and 72 audios. In this illuminating session, Jeff will share his secrets for:

    •      Drawing upon what you've already written; 
    •      Creating content (almost instantly); and
    •      Leveraging your intellectual property to use over and over again.


    Join us to learn and share successful writing and distribution strategies, tactics, and tips.

    Jeff Davidson is prolific! Learn about him at:  www.BreathingSpace.com

     

    Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing.

    Follow on twitter:  @AuthorU and Facebook: Facebook.com/AuthorU

     

     

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    Repurposing: Finding Your Books's Sweet Spot Show 9-6-2012

    Joel Friedlander, The Bookman, returns to Your Guide to Book Publishing with a variety of ideas on how take a book--any book--and repurpose it in a variety of ways ... it's your book's "sweet spot." You will learn:

    How to make book reviews work.
    What the #1 thing is to drive traffic to your book. 
    How to create multiple products from your book.
    How to turn your book into a membership site. 
    How to create sustainable books sales.

    Joel Friedlander is the author of A Self-Publisher's Companion. Follow him at www.TheBookDesigner.com 

    All that and much more on Your Guide to Book Publishing with Dr. Judith Briles.

    Return to the Author U Your Guide to Book Publishing Show Page
    Link to Article
    Goal Setting for Authors Show 8-30-12

     


    Set the Goals TODAY to get your book done ... to launch it ... so soar it to success!

    Gary Ryan Blair is known as the Goals Guy. He's a visionar and gift ed conceptional thinker. He uses a non-nonsense, highly focused and disciplined approach to transform results for peole all over the world. Over 60 percent of the Fortune 500 use his products and services to maintain a competitieve edge.  Why not you?

    1.     How to morph your book into a series of properties.
    2.     How to get your book to stand above the book polluted crowd.
    3.     What is Everything Countss and how does it apply to authors?
    4.     How to sell over a million books.
    5.     Determining your niche.
    6. Building your informational empire.
    7. Creating 9 Lives for your Book.
    8. Tips on repackaging and repurposing your book. 

    Authors aren't born ... they are made ... and the shaping is done by the auhtor. Oh, there are plenty of influencers out there in the author's path ... but you, dear author set the goals and get there.

    Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing and Creating and Developing Your Author and Book Platforms.

     

    Return to the Author U Your Guide to Book Publishing Show Page
    Link to Article
    Author PR or Bust Show- Get Reporters to Call YOU! 8-23-2012

     

    Get Reporters to Call YOU!

    USA Today called Dan Janal “a true cyberspace pioneer.”Pioneer PR pro Dan Janal will reveal inside tips on authors need to know when it comes to PR. Should you or shouldn't you? 

    You'll learn:

    1.     The easy steps to become a media superstar overnight - even if you have no media      experience and/or a brand new book.
    2.     How you can be the next “go to” expert the media calls.
    3.     The science behind press releases and why you must master them.
    4.     Why you don’t need “news” to have a “news release.”

    Media superstars aren't born - they're made. The people who have mastered how to joyously promote their business, books in press releases are the ones who sell books and get the fame.

    Join Dr. Judith Briles and her special guest, pioneer PR specialist Dan Janal this Thursday onYour Guide to Book Publishing. Dan Janal is one of the Founding Fathers of Internet Marketing and Publicity.

    He wrote one of the first books on Internet Marketing back in 1994. He taught the first Internet Marketing class at Berkeley and also taught Internet Branding at Stanford. He now focuses on helping clients get great positioning in Google thanks to press releases that combine interesting information, SEO and great links. For more info please go to www.PressReleaseSender.com

    His latest book is “Reporters Are Looking for YOU!” available at Amazon.com

    Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing and Creating and Developing Your Author and Book Platforms.

     

    Return to the Author U Your Guide to Book Publishing Show Page
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    Blog Tours and Endorsements -WOW! Show 8-16-2012

     

    Back again is master book publicist Stephanie Barko to reveal inside tips on Book Blog Tours and getting the best, and right, Endorsements for your book.

     

    • Do Endorsements sell books?
    • What steps should an author take to get them?
    • How do Book Blog Toursl work? 
    • What are the critical components needed for a Book Blog Tour?
    • 3 steps to take to make your Book Blog tour exceed your expectations.

     

    Join Dr. Judith Briles and her special guest, book publicist Stephanie Barko this Thursday onYour Guide to Book Publishing. She knows books and she knows how to promote them. Stephanie was honored with the 2011 Preditors & Editors’ Readers Poll for Best Book Promotion Service.
      
    Also joining Judith will be Phil Knight from Color House  Printing who reveals a variety of printing tips.

    Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing and Creating and Developing Your Author and Book Platforms.

     

    Return to the Author U Your Guide to Book Publishing Show Page
    Link to Article
    The Author's Nerdy Best Friend 8-9-2012

     

    More Author and Book Apps to Rock Your Publishing World

    Back again is the Author's Nerdy Best Friend. Today on Your Guide to Book Publishing, listen (and join in on the conversation!) with Dr. Judith Briles and her guest Beth Ziesenis on all the nifty and free (or very cheap) apps to use to make your life as an author rock and roll—there's lots of them. Beth is the author of Upgrade to Free: The Best Free & Low-Cost Online Tools and Apps. You will discover that she will be your favorite nerdy best friend. Beth will reveal how to:

     

    • Identify the latest gadgets for authors
    • Get low-cost tech/design help
    • Get accounting assistance
    • Find and use the right tools for authors on the go
    •  Make your marketing soar  

     

     

    Meet Beth Ziesenis, your own personal Nerdy Best Friend. Beth Z keeps up with all the new online applications and downloads that can help you look like you’re working with a team of marketing, computer and productivity experts, even if you suffer from a shrinking staff and a disappearing budget. 

    Beth Ziesenis is an author, speaker technology consultant and nerd. Since her first Commodore 64 computer, Beth has been fascinated with technology and computer shortcuts that make people’s lives easier.

     

     

    Return to the Author U Your Guide to Book Publishing Show Page
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    Book Fulfillment and More! 8-2-2012

     

    Show August 2nd ... Authors NEED a Book Fulfillment Partner

    Having a book fulfillment relationship isn't just for the heavy book sellers. Any author who has a book, who has a mission, who wants to get the word out about their book, ideas and marketing ...  needs it. Find out the tricks and hot tips to maximize your book sales experience.

    Everyone publishing a book is at a different stage. Do you ship your own books, or do you get help? Questions you should be asking include:

    • How does fulfillment work?
    • Is book fulfillment for me?
    • What does it cost?
    • What is "consumption obstruction"?
    • Can an author really make any money if someone does all the shipping?
    • Do you want to know the #1 secret for upselling your books?
    • What else can a fulfillment company do besides books?

    If you have a book and you want to sell it (and other stuff), this program is for you!

    Another jam-packed session on Your Guide to Book Publishing with Dr. Judith Briles. Her guest expert for this hour will be Bret Ridgway, from Speaker and Author Fulfillment Services

     

    Return to the Author U Your Guide to Book Publishing Show Page
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    LinkedIn for Authors and Books

     

    Show July 26th ... Authors NEED Social Media ... and that Includes LinkedIn.

    Contrary to popular belief, LinkedIn is just not for business. Any author who has a book, who has a mission, who wants to get the word out about their book, ideas and marketing ...  needs it. Find out the tricks and hot tips to maximize your book promo with LinkedIn.

    Everyone using Social Media is at a different stage. You may be brand new to the space or you may be using it every day. Questions you should be asking include:

    • Is your book selling as well as you would like it?
    • Do you know how to maximixe your participation in LinkedIn's Groups?
    • Have you created a Group that you lead?
    • Do you want to know the #1 secret for LinkedIn success?

    If not, this program is for you!

    Another jam-packed session on Your Guide to Book Publishing with Dr. Judith Briles. Her guest expert for this hour will be Carol McManus, the LinkedIn Lady.

     

    Return to the Author U Your Guide to Book Publishing Show Page
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    Sell Lots of Books via Speaking 7-19-12 Show

    Books and Speaking Are Like Peanut Butter & Jelly
     
    Whether you are an author, speaker, expert, consultant, coach or entrepreneur speaking is one of the fastest ways to more business and credibility.

    Speaking is a business it establishes your expertise, while marketing you at the same time and lifts your business or service to the next level. And SELLS LOTS of BOOKS!

    Here are a few items that we are going to share with you and yes we will answer your questions.  Bring them on.

    DISCOVER the niche that suits your passion and skills — and what’s uniquely marketable about your mission.

    UNDERSTAND why speaking is one of the most powerful marketing tools you have at your disposal.

    EXPLORE the top ways to make money by speaking.

    SECRETS to marketing your business that will give you credibility, visibility and immediate new clients – even if      you     have never spoken before!

    STEPS for building a profitable speaking practice.

    GENERATE
    leads from Your Speaking Engagements

    DESIGN a masterful presentation package that attracts meeting planners to hire you

    DEVELOP a social media strategy presence across the key platforms

    RESOURCES for finding speaking engagements

    Another jam-packed session on Your Guide to Book Publishing with Dr. Judith Briles. Her guest expert for this hour will be Susan Levin, the founder of Speaker Services. Since 1992 she has been bringing speakers, authors and experts together with audiences through her paid listing service SpeakerServices.com  She is a Marketing Strategist for Speakers and Authors and is known as the “wise woman” of speaker marketing. The strategies and techniques she shares with her clients are guaranteed to increase their incomes and business dramatically.  Many of the speakers Susan has mentored are earning six and seven figure incomes from their speaking practice.

    Return to the Author U Your Guide to Book Publishing Show Page
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    Harness Your Brand and Rock IT via Social Media

     

    Harness Your Brand and Rock it via Social Media Show 7-12-12

    Social Media = suite of tools for personal brand building. Do you harness the content sharing cycle for creating? Today's program is all about branding and creating your brand DNA.  You will learn how to: 

    • decide that you are a brand and keep that in mind while exploring your business opportunities
    • develop a brand statement that incorporates your personal promise to potential customers or client, ie “I stand for honest, straightforward communication and support and I deliver quality information or merchandise or you get your money back.”
    • start speaking about your vision, your passion, what you know and your goals in all of your social media bios and blogs
    • post at least 3 x’s per week on your blog by sharing a link to an interesting article in your core niche, something that you found useful and/or liked. Intro the link with a short paragraph about why you found the material so useful and encourage your readers to read it by clicking the link. By becoming a trusted resource for valuable information in your niche, you’re positioning yourself as a leader in your industry and growing your “brand” influence.
    • and so much more!

    Cindy Ratzlaff is a passionate brand evangelist, buzz marketer, social media strategist, author and experienced publishing executive. She's Judith's guest on Your Guide to Book Publishing today at 4 Mtn time.

     

     

     

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    Using a Virtual Assistant July 5, 2012

     

    At some point, authors need help. When is it time to bring in someone else? Do you need them physically in the office or can they do your work remotely? All that and lots more as Judith Briles interviews Kelly Johnson, principal in Cornerstone Virtual Assistants.

    How can working with a Virtual Assistant be an asset for my business?

    What are some projects a Virtual Assistant may manage for me, especially related to getting my book completed and printed?

    What are some key factors to understand regarding the client / virtual assistant professional relationship?

     

    Kelly Johnson works with authors to manage technical, creative, and administrative projects for their businesses and books. She’s an article writing coach, does blog and website maintenance, knows how to implement an online shopping cart strategy, and is the principal of Cornerstone Virtual Assistance. She can be reached at kjohnson@cornerstoneva.com and her website is www.cornerstoneva.com.

     

     

    Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing.

    Follow on twitter:  @AuthorU and Facebook: Facebook.com/AuthorU

     

     

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    The Publicity Hound Unplugged_Joan Stewart

     

    July 28, 2012  The Publicity Hound Unplugged

     

    • Are you thinking of promoting your book?
    • Would you like to be successful? 
    • Do you know what it costs? 
    • Discover online book review sites.
    • Do you know what traditional publicists are all over Twitter?
    • Do you know who you need in your social media tool kit to make it happen?
    • Do you know what doesnt' work? 
    • Do you know where your book sales will come from?  
    • Would you like to?  
    • Have you lost your email address on Facebook account? Here's how to get it back.
    • Savvy strategies on creating a successful contest using Facebook.
    • Get the #1 spot to get a book review online--free.

     

    Joan Stewart is the Publicity Hound. Brilliant on social media strategies for marketing and PR. She will show you the ins and out of savvy book marketing strategies in today's social media world. Find her at www.PublicityHound.com

    Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing.

    Follow on twitter:  @AuthorU and Facebook: Facebook.com/AuthorU

     

    Return to the Author U Your Guide to Book Publishing Show Page
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    The Dollars, Cents & Sense of Publishing ... July 21st Show

    July 21, 2012  The Dollars, Cents and Sense of Publishing 

     

    • Are you thinking of publishing? 
    • Would you like to be successful? 
    • Do you know what it costs? 
    • Do you know who you need in your Publishing Village to make it happen?
    • Do you know who to avoid?
    • Do you know where your book sales will come from?  
    • Would you like to?  

     

    Judith Briles has published 30 books under her own name. She's helped write and been the Book Shepherd to hundreds of others and spoken to thousands of authors-to-be. She will show you the necessary number crunching that needs to be done so that you don't become an author-that-was!

     

    Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing.

    Follow on twitter:  @AuthorU and Facebook: Facebook.com/AuthorU

     

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    Printing Overseas 6-14-2012 Show

     

    June 14, 2012: Join Judith Briles and her guest Mike Daniels will show you the dos and don'ts  when it comes to printing overseas.

    Learn:

     

    • What are the pros and cons of printing overseas;
    • Why would an author or publisher look to manufacturer a book in Asia? 
    • What can Asian printers do that a U.S. and/or Canadian printer cant'?
    • What is involved with U.S. Customs and delivery when overseas shipping happens?
    • What types of books are Asian manufacturers best known for?

     

    Mike Daniels is the Great Plains Territory Manager for the Four Colour Print Group--with offices in the United States, China and Korea. Mike has been a book manufacturer's representative for close to two decades and has worked with publishers and authors throughout the U.S. and Canada. He is the editor of Peaks & Planes, the magazine for the Colorado Civil Air Partol and the author of Living, Loving an Loathing: Modern Rhymes and Limericks for the romantically Incllined and Humorously Correct. www.FourColour.com 

    Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing.

    Follow on twitter:  @AuthorU and Facebook: Facebook.com/AuthorU

     

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    The Importance of Having a Rock Star Bio! June 7, 2012 Show

     


    Show: Thrusday, June 7th   The Importance of Having a Rock Star Bio!

    Join Judith Briles and her guest Nancy Juetten will teach how to get seen, heard, celebrated, and COMPEN$ATED for their expert status.

     

    • Why do authors struggle with writing their own stories for self promotion?
    • What are some of the biggest mistakes authors make when writing their bios?
    • What is the five-point system that makes telling a better story a whole lot easier? 
    • What kinds of successes can your story well?
    • How can we share our story to get seen, heard, celebrated and compensated?

     

    Nancy “Broadcast Your Brilliance” Juetten is a storyteller, workshop leader, and author who shows mission-driven experts how to get seen, heard, celebrated, and COMPEN$ATED for their expert status.  Nancy created Bye-Bye Boring Bio PLUS! to guide service professionals, speakers, authors, coaches, and those serious about earning expert status to prepare and share their stories so they can prosper in the spotlight.  Nancy’s essential advice is this:  “It’s your story.  Tell it well.”


    Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing. Follow @AuthorU

     

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    Maximize Facebook and Pinterest Now! May 31st Show

     

     


    Maximize Facebook and Pinterest Now!

    Are you on Facebook? Pinterest?  Would you like to maximize what you are doing? Get recognition and creditiblity? Would you like to know how to maximize results on social media? All this and much more on Your Guide to Book Publishing with Dr. Judith Briles. You will learn:

    • How to maximize Facebook
    • Learn Hot tips for using Pinterest 
    • How to drive more traffic to your sites

    Penny C. Sansevier will guest on Your Guide to Book Publishing. She is an author, speaker, consultant, coach, amazing bloger and known as the BookGal on Twitter. Her website is http://www.authormarketingexperts.com

    Another powerful and informing program with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing. Follow @AuthorU on Twitter and #AuthorU.  On Facebook, AuthorU.

     

     

     


     

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    Create Momentum for Your Book May 24th Show

     


    Create Momentum for Your Book Today

    Do you have a book? An eBook or a pBook?  want to make money? Get recognition and creditiblity? Would you like to know how to maximize results via Amazon? All this and much more on Your Guide to Book Publishing with Dr. Judith Briles. You will learn:

    • How to start monetizing your book
    • How to see the next wave in your publishing strategy
    • How to create a blitz of activity in Kindle sales
    • How to get subscribers ... and much more

    Daniel Hall will guest on Your Guide to Book Publishing. He is an author, speaker, consultant, coach, lawyer, nurse and sometimes blogger.  He is also the creator of the popular Real Fast Book program, designed to help people crank out high-quality,  highly profitable books real fast. He gave up a lucrative law practice to earn his living online 5 years ago and has never looked back.

    Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing. Follow @AuthorU on Twitter and #AuthorU.  On Facebook, AuthorU.

     

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    Turn Your Blog into a Book May 17, 2012

     

    Morph Your Blog into a Book

    Do you have a blog? Would you like to make it a book? How about turning your idea into a tangible book idea? All this and much more on Your Guide to Book Publishing with Dr. Judith Briles. You will learn:

    • How to Turn Your Blog Into a Book
    • How to Turn Your Book Idea Into a Marketable Book
    • How to Come Up with a Marketable Title for Your Book
    • How to Create an Outline for Your Nonfiction Book
    • How to Create a Strategic Writing Plan and (Really!) Finish Your Book

    Susan Daffron will guest on Your Guide to Book Publishing. She is an author, book publishing consultant, and pet rescue advocate. The author of 12 books and contributor to 4, Susan is the president of Logical Expressions, a book and software publishing company, the president of the non-profit Small Publishers Artists and Writers Network, and the founder of the National Association of Pet Rescue Professionals.

    Susan also organizes the Self-Publishers Online Conference, the first and only online conference specifically for "indie" publishers striving to create quality books.

    Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing. Follow @AuthorU on Twitter and #AuthorU.  On Facebook, AuthorU.

     

    Return to the Author U Your Guide to Book Publishing Show Page
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    Sell Truckloads of Books Show 5-10-2012

     

    Want new ways to sell your books? How about truckloads? Have you tried a trade show? Want to learn the inside tricks? How about negotiating a bulk or big sale?  All that and more on Your Guide to Book Publishing . Meet Brian Jud. autor of Make Money Selly Your Books and Beyond the Bookstore--he has negotiate more big deals for authors and found ways to be seen and heard at trade shows. 

    Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing. Follow @AuthorU on Twitter and #AuthorU.  On Facebook, AuthorU.

     

    Return to the Author U Your Guide to Book Publishing Show Page
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    May 3 - Writing Strategies for Authors

     

    The great writers work on their writing. Too many authors think that all they need to do is write and a book pops out. Wrong. Good writing takes practice--lots of it. Meet Anne Randolph--she is the author's writing coach and muse. Creator of Kitchen Table Writing, she guides writers and authors through exercises that take their writing to another level.  Learn the Rules of Writing; the power of timed writing; what the heart of writing is all about.


    Anne will introduce the listener to "fresh writing" and why it's important to step away from the computer and write by hand for inspiration. Anne's websites are www.AnneRandolph.com and www.KitchenTableWriting.com. 


    Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing. Follow @AuthorU

     

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    Show: 4-26-2012 ... What's Mobile Marketing and Does It Work for Authors??

     


    What's Mobile Marketing? Can it really help an author? Can it sell books?
    If authors have books that will be available in "e" format or are designed for the under 40 age,your other computer--the mobile phone is an asset just waiting to be used for your marketing pleasure.

    The use of social media is perfect for marketing books, creatingcontests and connecting with your readers.
    You will learn new techniques and strategies from Mary Barnett, CEO of Brilliant Mobile. 

    Author U's Rock Star Marketing for Authors Extravaganza event on May 3-5 is just a few weeks away --it's almost SOLD out... get your registration now at www.AuthorU.org.

    Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing. Follow @AuthorU

     

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    April19th Show: What's Pinterest and Why Is It So HOT?

     

    What's Pinterest? How Did It Get to be the #3 Search Engine? Why Should You Care?
    How did Pinterest round circles around Facebook. Do you drop one and go for the other. Back again is social media branding expert Georgia McCabe to unravel all the Pinterest mysteries.
    What does the digital world have to do with you and your book? Everything.
    You will learn new techniques and strategies from the woman who convinced Time Warner that it would be a good idea to save their photos! Georgia McCabe is the author of SocialMorphosis: Transforming your Business through Social Media. She will tell you the “do’s” and “don’ts” of social networking sites to organically and authentically grow your book presence and sales.
    Author U's Rock Star Marketing for Authors Extravaganza event on May 3-5 is just a few weeks away --it's almost SOLD out... get your registration now at www.AuthorU.org.
    Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing. Follow @AuthorU

     

    Return to the Author U Your Guide to Book Publishing Show Page
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    April 12th Show: Insider Tips on Creating a Website that Rocks

     

    April 12, 2012

    Insider Tips on Creating a Website that Rocks

    What does a website have to do with you and your book? Everything... and you will learn a variety of steps and techniques that one of the top website designers will reveal during this powerful hour. Marty Dickinson of Here Next Year and co-author of Websites for Dummies will reveal key strategies that authors and writers should be using to connect with their website visitors including how to monetize your website.  He will tell you about the “do’s” and “don’ts” of author websites—the results, greater visibility and book sales. Marty's website is www.HereNextYear.com. 

    Author U's Rock Star Marketing for Authors Extravaganza event on May 3-5 will offer listeners a VERY SPECIAL discount rate ... tune in!

    Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing. Follow @AuthorU

     

     

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    InsiderApril 5th Insider Tips on Getting Your Books into Specialty Markets

     

    April 5 2012

    Insider Tips on Getting Your Books into Specialty Markets

    What does the military and  summertime have to do with you and your book? Everything... and the military buys lots of books and you can sell plenty onsite throughout the summer at art shows and crafts fairs. You will learn new techniques and strategies from Brian Jud, the guru of all things in the niche book marketing arena. Brian is the author of several books including Beyond the Bookstore and How to Make Real Money Selling Books. He will tell you about the “do’s” and “don’ts” of reaching out to specialty groups—the results, greater book sales.

    Author U's Rock Star Marketing for Authors Extravaganza event on May 3-5 will offer listeners a VERY SPECIAL discount rate ... tune in!

    Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing. Follow @AuthorU

     

     

    Return to the Author U Your Guide to Book Publishing Show Page
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    Selling Books Beyond Book Store-Niche Book Marketing-Show: May 6, 2012

    Show: May 6, 2012

    Niche Book Marketing: Selling to Libraries and Summer Craft Shows

    Brian Jud is an expert in showing authors how to skyrocket book sales and market to niche buyers. Every author dreams of having libraries buy tons of books--He will show you a step-by-step process in getting their attention and nailing the sale.  With summer coming, crafts show, fairs and special events fill the weekends. Savvy authors can maximize their presense and expand sales with clever marketing and placement. Brian will tell you where the best spots are; how to engage the hundreds, sometimes thousands of craft show voyeours. THe result, you get sales. The author of several books including Beyond the Bookstore and How to Make Real Money Selling Books.

    He will present a workshop on How to Market Fiction at the Author U Extravaganza May 3-5, 2012 in Colorado. www.AuthorU.org 

     

    Sponsor AuthorU.org will share tidbits about it's upcoming Extravaganza that focuses on Book Marketing, Book Marketing and more Book Marketing. Plus designing interiors and covers that rock and roll, creating amazing publicity hooks, selling eBooks and creating spin-off products including video.

    Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing. Follow @AuthorU

     

     

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    March 29th Show: Social Networking Can Brand and Rock Your Book World!


    What does the digital world have to do with you and your book? Everything. You will learn new techniques and strategies from the woman who convinced Time Warner that it would be a good idea to save their photos! Georgia McCabe is the author of SocialMorphosis: Transforming your Business through Social Media. She will show you the “do’s” and “don’ts” of social networking sites to organically and authentically grow your book presence and sales.

     

    Author U's Rock Star Marketing for Authors Extravaganza event on May 3-5 will offer listeners the final Early Bird special discount rate ... tune in!

    Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing. Follow @AuthorU

     

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    March 22, 2012 6:00pm EST ... eBooks—what’s new for the DIY Crowd?

     

    Show:  March 22, 2012

    eBooks—what’s new for the DIY Crowd?

    eBooks are everywhere ... you can DIY, or you can partner with a company like BookBrewer.com to bring your book to the cyberworld. Dan Pacheco, CEO of BookBrewer, creates, masterminds the marketing strategy and delivers ebooks for companies like HuffPost. Dan will identify the top snafus that authors routinely do and steps they can take to avoid them.

    Sponsor AuthorU.org will share tidbits about it's upcoming Extravaganza that focuses on Book Marketing, Book Marketing and more Book Marketing.

    Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing. Follow @AuthorU

     

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    March 15th: What Works (and Doesn't) in Book Marketing Today

    March 15, 2012  

    What Works in Book Marketing Today with John Kremer

    What does John Kremer, author of 1001 Ways to Market Your Books and co-author of Show Me About Book Publishing have to do with you and selling lots of books? One word: Everything!

    Today, on Your Guide to Book Publishing with Dr. Judith Briles, John reveals what is working with marketing books today, what's not, and what the latest strategies are for an author to create book success.

    You will learn about:

    • Why the old Amazon best-seller strategy is dated.
    • What's new in Amazon strategies
    • How to create a Blog Marketing Tour that rocks.
    • How you as an author can take control of your marketing that will create immediate sales.
    John Kremer is one of the true gurus in book marketing strategies. It doesn't matter if you are traditionally published, self-published or work with an independent and small publisher. His marketing savvy will be become the core of your book marketing success.

     

    Also joining Judith will be Dave Raymond from Thomson-Shore Printers who reveals a variety of printing tips--this week's focuses on how to save printing costs and what a signature is.

    Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing and Creating and Developing Your Author and Book Platforms.

     

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    March 8th: Should You and Your Book Have a Book Publicist?

    March 8, 2012

    Should You and Your Book Have a Book Publicist?
    Should authors do their own publicity ... or should they hire a publicist ... or should they do both? Those questions and much more will be addressed in this week's Your Guide to Book Publishing. You will discover:
    • Is there a better time of the year to release a book?
    • Should authors get a publicist?
    • What does a publicist cost?
    • When is the best time to hire one? 
    • What are the key elements that a book needs to get the attention of the media? 
    • What does a marketing campaign cost? 
    • Which types of shows should an author be on?
    • When should an author say, "No," even to Oprah?
    Join Dr. Judith Briles and her special guest, book publicist Stephanie Barko this Thursday on Your Guide to Book Publishing.Stephanie was honored with the 2011 Preditors & Editors’ Readers Poll for Best Book Promotion Service.
     

    Also joining Judith will be Henry Ayala from Tu-Vets Printing who reveals a variety of printing tips for products that will support your book.

    Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing and Creating and Developing Your Author and Book Platforms.

     

     

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    Your Author and Book Platforms Create Infrastructure and Success

     

    March 1, 2012

    What's in your Platform wallet? Do you know what an Author Platform is? How about a Book Platform? Today on Your Guide to Book Publishing with Dr. Judith Briles, Judith will reveal the secrets to Book and Author Platforms. She will dive into them and walk you through several Activities from her forthcoming Audio series and Guidebook, Creating and Developing Your Author and Book Platform. These Activities will not only kick-start yours, but will create the infrastructure that you and your book need to enhance success. Big success.

     

    • How do you create the time to create your masterpiece?
    • What's the difference between an Author Platform and a Book Platform?
    • What are the key g a Book needs in its Platform?
    • What are the key ingredients an Author needs in his or her Platform?

     

    Joining her will be Charlie Tlpa from Total Printing Systems who reveals a variety of printing tips, especially for short-runs.

    Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing and Creating and Developing Your Author and Book Platforms.

     

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    Discover the Best Apps, Gadgets, Widgets and Doodads Today!

     

    Thursday, February 23rd

    Today on Your Guide to Book Publishing, listen (and join in on the conversation!) with Dr. Judith Briles and her guest Beth Ziesenis on all the nifty and free (or very cheap) apps to use to make your life as an author rock and roll—there's lots of them. Beth is the author of Upgrade to Free: The Best Free & Low-Cost Online Tools and Apps. You will discover that she will be your favorite nerdy best friend. Beth will reveal how to:

     

    1.      Reduce the noise of the day so you can write!
    2.      Get organized
    3.      Produce your own awesome graphics
    4.      Work in groups
    5.      Get low-cost tech/design help
    6.      Get accounting assistance
    7.      Find and use the right tools for people on the go
    8.      Make your marketing soar  

    Meet Beth Ziesenis, your own personal Nerdy Best Friend. Beth Z keeps up with all the new online applications and downloads that can help you look like you’re working with a team of marketing, computer and productivity experts, even if you suffer from a shrinking staff and a disappearing budget. 

    Beth Ziesenis is an author, speaker technology consultant and nerd. Since her first Commodore 64 computer, Beth has been fascinated with technology and computer shortcuts that make people’s lives easier.

     

     

    Hear and learn what the best apps, gadgets, widgets and doodads there are are for today's author ... on another lively hour on the next Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing.

    Follow on Twitter at @AuthorU and "like" on Facebook.

     

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    How to Create Fiction Characters and Scenes that Come to Life ... How to Create Book Covers that Hook the Buyer

     

    February 9, 2012

    Host Judith Briles and author Mara Purl (What the Heart Knows), explore the world of creating fiction that draws the reader in, making her a follower; how to connect with characters and story; how to market fiction using blog tours and other methods; and how to connect with bookstores and libraries. In Mara’s recent Virtual Book Blog Tour, she reached out to 17 million readers ... a great way to sell books.

    Graphics designer Nick Zelinger shares book design tips. Henry Ayala from Tu-Vets Printing shares printing tidbits. And so much more.

    Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing. Follow @AuthorU

     

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    Show: February 2, 2012 Reasons Why Book Sales Suck & IBPA and Independent Publishing Today

     

    Where Does an Author and Publishing Hang Out? Authors and Publishers need a place where they can gather, grow and learn. Publishers Marketing Association has evolved to the International Book Publishers Association—created in 1983, it serves book publishers in the United States and around the world. Holding an annual Publishing University and the prestigious Ben Franklin Book Awards, IBPA coordinates marketing programs for its 3,000 plus members and is an advocate for them within the publishing industry. Members are one book only small publishers to publishers who develop and publish many authors. Joining Judith the first half hour will be Florrie Binford Kichler, the president of IBPA. www.IBPA-online.org

     

    5 Reasons You'll Never Guess Why Your Book Sales Suck!  Your book is on Amazon and there's a "Buy Now" button on your website. So why isn't it selling? -- Marty Dickinson, co-author of Web Marketing All-in-One for Dummies (Wiley), has been a full-time web marketer since 1996 and will guest today... he believes in a "no excuses!" marketing strategy--afterall, if his 84 year-old client has learned to manage his own web strategy ... so can you! Marty manages nearly 100 of his own websites to sell a variety of products and services. His staff, a team of nine, provides a full suite of web-marketing services for more than 100 speakers and authors around the world through his company and Premier Author U Partner,www.HereNextYear.com.    

     

    Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing. Follow @AuthorU

     

     

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    Show: January 26, 2012 Blogs ... Love Them and Never Leave Them!

     

    Blogs ... Love Them and Never Leave Them!

    Authors want to know ... Do they really need a Blog? Most authors have a Blog on their website because the website designer told them they should. If you have one, how’s it working for you? Are you getting traffic? Do readers make comments? Does it have content that is directed toward the reader that is your ideal visitor? Is it engaging? If you don’t, would you like to have one that provides content, creates a buzz and brings sales for your books?

    If you can’t answer “yes” to all of the above, then this edition of Your Guide to Book Publishing with Dr. Judith Briles is just what the Book Shepherd ordered.  Join Judith as her guest Joel Friedlander reveals the secrets to a great Blog. Known as the Bookman, founder of Marin Bookwords and brains behind TheBookDesigner Blog (http://feeds.feedburner.com/MarinBookworks), Joel’s Blog consistently ranks in the top book/author blogs today. Get your questions ready ... Joel will have answers.

    Joel Friedlander (@JFBookman) is an award-winning book designer, blogger, and the author of A Self-Publisher’s Companion: Expert Advice for Authors Who Want to Publish. Joel is the proprietor of Marin Bookworks in San Rafael, California, a publishing services company where he’s helped launch many self-publishers since 1994. He also writes a popular blog on book design, book marketing and the future of the book at http://www.theBookDesigner.com and is the creator of the new online training course, The Self-Publishing Roadmap.

    Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing.

     

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    Show-January 19, 2012 - Book Awards and Book Reviews ... Which Are for You?

    Authors want to know ... should they spend the money to enter a book award contest ... and if they do, which are the ones for them ... and their book? Join Judith and her guest Ellen Reid, the founder of the Indie Excellence Awards, as they explore the wide-wide world of Book Awards. There are so many beckoning for your marketing (yes book awards are part of your marketing budget), which is for you ... and which should be avoided. Book awards have become big money makers for their backer—do they deserve your dollars? In the second half hour, Judith’s guest will be Patti Thorn, the managing partner of BlueInk Reviews. BlueInk was created for the self-publishing and independent markets. Should you pay for a review? What happens once you get one? What if it’s—gulp—not so hot? And so much more. Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing.

     

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    Book Publishing: What a tangled web they weave ...

     

    What a tangled web they weave ...  In the past two months, I’ve worked with several private clients and fielded numerous phone calls/emails from authors who have issues with their “publishers.” In all cases, they’ve been duped.

    Their publishers are really not “publishers,” at least in the sense that they have the infrastructure to create and support a quality book and its author or that they have their internal team—from editing to some semblance of book design and publishing marketing and publicity and that they are accountable in the critical accountability departments of actual book sales and responsibility.

    I attended a national conference last month where the attendees were speakers. Many were well established, but a majority—new to the industry—gobbled up information that would hopefully turn them into a star on the platform. Having a book helps. Within the Exhibit Hall, several booths proclaimed that they were publishers … they would publish your book for a small fee. What they were, vanity presses—nothing more, nothing less. The predators of the print world … and they were signing up people … their next victims, left and right.

    Are there Red Flags that can help you spot the vanity press in sheep’s clothing? Sure, start with:

    #1:  We publish your book for ONLY $___. This is called “pay-to-publish”—know it by the true name. When you are told that there is a fee to publish/print your book—that’s what is being done. Quality has zip to do with it; if you want editing, marketing, publicity, redoing mistakes found or their layout, etc., you will pay, and pay for it and anything else to fix, create at a very over-inflated cost.

    #2:  We list your book on Amazon.com. Think big freakin’ deal here. Anyone can list on Amazon—set aside 30 minutes, fill out the http://www.Amazon.com/Advantage form and you are listed. Should you be listed on Amazon? Yes indeed. You can do it … anyone can do it. Vanity presses’ shot in the arm was Amazon—otherwise, their books never got any type of national/international presence for their authors.

    But, and it’s a big BUT, if you dream of getting your book in a bookstore, wake up! The cheap workmanship, quality of what is usually produced, will never make it there. In a phone conversation with a key person at the Tattered Cover here in Denver, CO, he said, “We don’t purchase vanity press books—they usually fall apart … not to mention, they are so costly per unit, and the return policy is usually not available—it’s a clear pass for us.”

    #3: We have the solution for author success. So do I—it’s work your tush off, although that’s not what they will tell you. Their success will be to always buy all their add-on packages, driving your “investment” with this enterprise to many thousands of dollars—success for them, mostly likely, not you.

    #4: Publisher looking for authors. Yes, there is always the rare gem, break-through author that the media loves to profile …BUT here again, this is a rarity. Publishers have authors up the gazoo … what they want is an author with a Platform and a Plan … that’s the part where you work your tush off.

    #5: Author Beware notices from credible sites. Start with a search on Google and put in the name of the publishing entity you are checking out. Follow it with the word: complaints, scam and problems and see what pops up. Websites, such as Rip-off Reports at http://www.ripoff.com, Writer Beware on the Science Fiction and Fantasy Writers of America at http://www.sfwa.org/beware/ and Preditors and Editors at http://pred-ed.com/peba.htm will become your best friends. Ripoff Reports has a section dedicated to comments from former employees; Preditors and Editors states in red which publishers to avoid; and Writer Beware includes case studies from authors sharing their ill-fated experience.

    #6 Bait and Switch. Many of these companies pitch (after all, most have a boiler room type of operation—it’s about quotas) and you don’t realize that you have to pay them to publish your book. Not until you have submitted information—from your name, contact, book title, even the manuscript—do you realize you need to pony up funds to keep the process going.

    #7 Partnering with a well-know name. Let’s face it, authors want their books published. When a vanity press partners, or purchases one that is well known, the assumption is that it’s a marriage made in publishing heaven. Not likely. With the rapid growth of the self-publishing world, both large and small presses are looking for avenues to carry them to the masses of self-published authors that came through the vanity press door. Get out of the book daze and stupor and do your homework before you head down the aisle. See #6 above.

     Do “publishers” rip-off authors? And, if so, do they do it deliberately?

    The answer is simply yes. Your best defense: don’t get involved with anything that looks like, feels like, or acts like a vanity press. Companies like Author House, Xlibris, iUniverse, Trafford Publishing, Palibris, Author HouseUK, Wordclay and Balboa Press are to be avoided like the plague.

    Publishing predators are the T-Rex of the industry—avoid, avoid, avoid.


    Judith Briles is known as The Book Shepherd (www.TheBookShepherd.com) and the Founder of Author U (niversity (www.AuthorU.org), a membership organization created for the serious author who wants to be seriously successful. She’s been writing about and conducting workshops on publishing since the 80s. She’s the author of 28 books including Show Me About Book Publishing, co-written with John Kremer and Rick Frishman and a speaker at publishing conferences. Catch her radio show, Your Guide to Book Publishing on Thursdays at 6 pm, EST.   Follow @AuthorU and @MyBookShepherd on Twitter and do a “Like” AuthorU and TheBookShepherd on Facebook. If you want to create a book that has no regrets, contact her at Judith@Briles.com.

     

     

     

     

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    Book Publishing: Book Publishing Persistence, Perseverance and Passion ... That’s the Ticket

     

    Book Publishing Persistence, Perseverance and Passion ... That’s the Ticket

    Two publishing scenarios …do you choose self-publishing/independent or traditional? … that’s the question.

    Here’s an astonishing fact: Three books on the top 10 titles on the Combined Print and E-Book Fiction Best Seller List in September were self-published: #4 Blind Faith by CJ Lyons, #5 The Mill River Recluse by Darcie Chan, and #6 The Abbey by Chris Culver. All published under the own imprints—all very successful.

    Self-publishing is increasing exponentially.  It has moved into the ranks of the honorable—authors who felt that … and publishers who believed—that New York was the only true way to publish are quickly becoming the dinosaurs of the literary world.

    Publishing your own books isn’t easy. You still have to write a good book and sell it largely on your own. You have to work your tush off … no exceptions. But it’s faster, you have more control over it, and you get a bigger share of the profits.

    Amazing … how this world of publishing has changed. The rapid speed with which self and independent books have risen in acceptance and success is something traditional publishers never anticipated. And probably didn’t want to dream about.

    Another author chose to go the New York route. When Kathryn Stockett submitted her manuscript, she was almost giddy when her first few rejections came in from agents—remarks like, “It didn’t sustain my interest,” to “There is no market for this kind of tiring writing,” were the norm. She just kept tweaking her manuscript believing a publisher would fall in love with her manuscript. Those first few rejections were a badge of honor.

    At rejection 15, she was feeling less giddy; at 40, she felt that the past year and one-half of rejections was getting old—she began to lie to her friends about what she did on the weekends … as she continued to tweak her manuscript. When she hit rejection #45, neurosis hit—all she could think about was getting an agent, revising the book, and getting it published. Even the advanced labor contractions of her daughter’s pending arrival couldn’t pull her away from the rewrites—to make her book better, more compelling, readable.   

    After five years of writing and three and one-half years of rejections, she hit pay dirt shortly after the arrival of rejection #60. Number 61 wanted her book. It was a good thing for all of us, as millions have enjoyed the sassy spirit of The Help.

    What if Kathryn Stockett had given up after the first rejection … or the 15th … the 30th … the 45th … or the 60th? The answer is that she wouldn’t have sold her book, much less found it in the movie theaters. What about the self and independent author? Can she or he make it to the big screen or a major best-seller list? Yes—but in either case, it’s going to be about persistence, perseverance and passion—all elements of the Author’s Platform.

    Most New York published authors now sell less than 1,000 books—surely a number that any self and independent published author can run circles around. Why?—because they know that they have to do the work to move their book where the New York author truly believes that their publisher will do the work. In their dreams …

    Bypass the rejections—take your passion and persistence to successful launch or re-launch your book.


    Judith Briles is known as The Book Shepherd (www.TheBookShepherd.com) and the Founder of Author U (niversity (www.AuthorU.org), a membership organization created for the serious author who wants to be seriously successful. She’s been writing about and conducting workshops on publishing since the 80s. She’s the author of 28 books including Show Me About Book Publishing, co-written with John Kremer and Rick Frishman and a speaker at publishing conferences. Catch her radio show, Your Guide to Book Publishing on Thursdays at 6 pm, EST..

     

    Follow @AuthorU and Follow @AuthorU and @MyBookShepherd on Twitter and do a “Like” AuthorU and TheBookShepherd on Facebook. If you want to create a book that has no regrets, contact her at Judith@Briles.com.

     

     

     

     

     

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    Book Publishing: Eat, Prey & Kind of Love

     

    Eat, Prey & Kind of Love …

    First of all, I have to tell you . . . I did not like Elizabeth Gilbert’s book, Eat, Pray, Love. Oh, there’s no question that the author is talented. It’s well written—about a married women who doesn’t want to be married. She’s got to do a re-direct on her life to find herself, so she’s taking a year off and schmoozing, speaking Italian and eating in Italy, praying in India, and loving in Indonesia.

    Did I mention she does love her husband, David—the one she doesn’t want to be married to? What scares the hooey out of her is having a baby—something that, in the early days of their relationship, they agreed they would do when the big 30 hit. Fast forward to now; it’s approaching and our author is a blabbering mess.

    Here’s what I didn’t like about the book and the author: she did not communicate to hubby that babies weren’t her forte and that it wasn’t going to work for her. Then the two could have come to closure instead of her dumping him for a new language, some pasta, and eventually meeting a guy who wasn’t interested in increasing the population.

    What’s this got to do with authoring and publishing besides the book itself? Everything. Let’s start with clear, effective communicating, which is what many of the iUniverses, AuthorHouses and those who package publishing projects don’t do. My favorite thing about AuthorHouse is the coining of the word “authorcentric”—it’s a very cool word and one that I embrace. I wish AuthorHouse did. Then there’s iUniverse, which claims to be the champion of “supported self-publishing.” What’s supported self-publishing? Per iUniverse (via its website):

    Self-publishing your book with the support of iUniverse is a professional, affordable, and fast way to get your book into print. Compared to publishing on your own, it costs you control of some aspects of the publishing process, but only in exchange for less hassle and expense. iUniverse professionals with book-publishing expertise will educate and guide you through the entire process for an affordable price. Supported self-publishing also enables you to test your marketing abilities and learn about the publicity process without emptying your bank account or making it your full-time career. And, because you control the rights to your book, you can get started with supported self-publishing but move to a traditional publisher—or choose to self-publish on your own—after you have experience and a track record.

    Let’s look at the folks at AuthorHouse via its website:

    AuthorHouse has grown into the largest self-publishing company in the world – responsible for helping more than 40,000 authors publish more than 60,000 books. AuthorHouse allows you to maintain creative and financial control of your book while receiving all the personalized attention and support you need – from publishing to promotion and everything between. AND AuthorHouse has  print-on-demand service that combines high-quality production with speed to market. Plus, formatting options and distribution capabilities can help set your book up for selling success.

    Each boasts about its marketing services (very expensive), low cost entry into publishing for the author, generous payments (really?), distribution capability, etc., etc. AuthorHouse and iUniverse are just two of the many, many who proclaim themselves as “self-publishers” but who are, in reality, Vanity Presses. Period—nothing more, nothing less. They are huge and have a literal boiler-room approach, just like a hounding credit collection agency would—dial and re-dial … “If you don’t respond by today at two, our special offer will no longer be available … blah, blah, blah.” They eat, prey (on writers), and probably just love themselves. Communicate clearly? … nope. It’s grey everywhere.

    They all use a POD model—which I’m the first to admit has a spot where it’s the right method for a quick print or end of life. But for the serious author/publisher, the one who intends on making money with a pBook format, this is a pass.

    Self-publishers who are truly serious about their books and being successful need to step, no run, away from the term self-publishing. It no longer fits. The correct term is small press or independent publisher. Use it. Embrace it. Wear it with pride.

     

    Judith Briles is known as The Book Shepherd (www.TheBookShepherd.com) and the Founder of Author U (niversity (www.AuthorU.org), a membership organization created for the serious author who wants to be seriously successful. She’s been writing about and conducting workshops on publishing since the 80s. She’s the author of 28 books including Show Me About Book Publishing, co-written with John Kremer and Rick Frishman and a speaker at publishing conferences. Catch her radio show, Your Guide to Book Publishing on Thursdays at 6 pm, EST. Follow @AuthorU and @MyBookShepherd on Twitter and do a “Like” AuthorU and TheBookShepherd on Facebook.  If you want to create a book that has no regrets, contact her at Judith@Briles.com.

     

     

     

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    Which Book Awards Are for You in 2012?

     

    Which Book Awards Are for You? 

    It’s a new year … and thoughts of book awards get an author’s attention quickly … are they worth the entry fee? Which do you submit to? And what do you do if your book is recognized … besides telling all your friends?

    Can book awards make a difference? Yes, if they are the right ones—that’s why Author U has cherry-picked the ones that are recommended for your “marketing dollars.” Jerry Sears, Senior Editor at Boulder Publishers shares this:

              Ben Franklin is potent. One of my titles, A Course in Miracles in 5 Minutes won the
                best book of the year award and went from 0 sales to calls from book distributors all
                over the country wanting to take it on. It now is in its 10th edition with sales of 100,000             plus copies.  

    Below are a few recommended by Author U and The Book Shepherd that receive ongoing national attention and are worth investing some of your marketing/promotional dollars for submissions. Some give stickers; some give cash prizes; all do national media releases/promotion with winners and finalists. Deadlines range from mid-January to September. Submissions and guidelines will give you the details on each site included—deadlines could mean books need to be in hand or merely postmarked.

    Note: Not all Awards are a fit for your book or category. Good luck!

    Colorado Book Awards
    This annual program celebrates the accomplishments of Colorado's outstanding authors, editors, illustrators, and photographers. Awards are presented in at least ten categories including anthology/collection, biography, children's, creative nonfiction, fiction, history, nonfiction, pictorial, poetry, and young adult. To be eligible for a Colorado Book Award, a primary contributor to the book must be a Colorado writer, editor, illustrator, or photographer.

    Entries in the 21st annual Colorado Book Awards must have a 2011 publication date. Books published and available in late 2011 that have a delayed (2012) copyright may be submitted either in the 21st or the 22nd annual Colorado Book Awards, but not both.
    DEADLINE: January 13, 2012

    http://www.coloradohumanities.org/content/colorado-book-awards

    http://www.coloradohumanities.org/sites/default/files/12cba_guidelines00.pdf

    NOTE:  this is Colorado’s program—your state may have a duplicate as well. In 1984, the Center for the Book in the Library of Congress began to establish affiliate centers in the 50 states. Today, there is a State Center for the Book in all 50 states, as well as the District of Columbia and the U.S. Virgin Islands. These Center for the Book affiliates carry out the national Center's mission in their local areas; sponsor programs that highlight their area's literary heritage; and call attention to the importance of books, reading, literacy and libraries. Many of them have state awards. Google “Center of the Book” for your state and/or go to http://read.gov/cfb/index.html for more information.

    National Indie Excellence Awards
    NIEA celebrates overall excellence, including design and promotional text, so that discerning readers know an NIEA winner or finalist is something special. What’s more, award announcements receive extensive media coverage you can leverage to your sales advantage. 
    DEADLINE:  April 10, 2012.

    http://www.indieexcellence.com/award-rules.htm

    Foreword Book of the Year
    Every year, ForeWord looks back to the best books of the previous year. The ForeWord Book of the Year competition provides publishers with a valuable opportunity to breathe new life into the promotion of a distinguished title. These fiercely contested awards are viewed by librarians and booksellers as an important statement about a title they might have overlooked. For thirteen years, savvy publishers have used the gold, silver, and bronze awards as additional marketing material as their titles drift toward the backlist.   Foreword magazine is dedicated to the independent author and publisher.
    DEADLINE:  January 15, 2012

    http://www.forewordreviews.com/media/pdf/foreword-botya-form-2011.pdf

    Nautilus Awards
    Recognizes Books and Audio Books that promote spiritual growth, conscious living, and positive social change, while at the same time stimulating the "imagination" and offering the reader "new possibilities" for a better life and a better world.

    They look for distinguished literary and heartfelt contributions to spiritual growth, conscious living, high-level wellness, green values, responsible leadership, and positive social change, as well as to the worlds of art, creativity, and inspirational reading for children, teens, and young adults.
    DEADLINE:  January 31, 2012

    http://www.nautilusbookawards.com/Guidelines_for_Entering.html

    Next Generation Indie Book Awards
    A not-for-profit book awards program for indie authors and independent publishers. In its fifth year of operation, the Next Generation Indie Book Awards was established to recognize and honor the most exceptional independently published books in 60 different categories, for the year, and is presented by Independent Book Publishing Professionals Group.
    DEADLINE:  February 24, 2012

    http://www.indiebookawards.com/entryform.php

    USA Book News Awards
    Open to all books, e-books, and audiobooks with an ISBN and published in 2012 (galley copies welcome). 2010 and 2011 titles are also eligible. It covers books from all sections of the publishing industry—mainstream, independent, and self-published. Winners in 2012 will be promoted to the entertainment industry.
    DEADLINE:  September 30, 2012

    http://www.usabooknews.com/bestbooks2012awards.html

    Independent Publisher Book Awards
    The “IPPY” Awards were conceived as a broad-based, unaffiliated awards program open to all members of the independent publishing industry and are open to authors and publishers worldwide who produce books written in English and intended for the North American market. “Independent” is defined as 1) independently owned and operated; 2) operated by a foundation or university; or 3) long-time independents that became incorporated but operate autonomously and publish fewer than 50 titles a year. DEADLINE:  March 15, 2012

    http://www.independentpublisher.com/ipland/ipawards.php

    Ben Franklin Book Awards
    Named in honor of America's most cherished publisher/printer, the Benjamin Franklin Awards™ recognizes excellence in independent publishing—sponsored by IBPA—Independent Book Publishers Association (AU is an Affiliate). Publications, grouped by genre are judged on editorial and design merit by top practitioners in each field.

    Awards to the best books in several categories and are presented to the publishers during a gala awards ceremony on the last evening of the Publishing University (just before the opening of Book Expo America).

    All entrants receive critique sheets with advice on how to improve their publications, as well as words of appreciation for the good work produced.

    DEADLINE:  For 2012 © dates, submit by September 30, 2012

    http://www.ibpa-online.org/pubresources/benfrank.aspx

    The Moonbeam Children’s Book Awards
    Designed to bring increased recognition to exemplary children’s books and their creators and to support childhood literacy and life-long reading, the awards are given in 38 categories covering the full range of subjects, styles, and age groups that children’s books are written and published in today.

    The contest is designed to honor the year's best children’s books, authors, and illustrators. Open to authors, illustrators, and publishers of children’s books written in English or Spanish and intended for the North American market. All 2011 and 2012 copyrights and releases are eligible.
    ENTRIES OPEN:  December 1, 2011

    http://www.moonbeamawards.com/index.php

    Willa Literary Award
    Did you publish a book in 2011 that features a woman's or girl's story set in the American West?  If so, please consider entering it in the 2012 WILLA Literary Award competition.  Women Writing the West, a nonprofit association of writers and other professionals writing and promoting the Women's West, underwrites and presents the award.  Books published in 2011 (in any form) are eligible.  Professional librarians select Winners and Finalists.  Awards will be presented at the Women Writing the West annual conference in Albuquerque, NM in October 2012.

     

    Categories for entry include Contemporary Fiction, Historical Fiction, Creative Nonfiction, Scholarly Nonfiction, Poetry, Original Softcover Fiction, and Children's and Young Adult Fiction and Nonfiction.

     

    Deadline:  February 1, 2012

    www.WomenWritingtheWest.org 

     

     

    Parents’ Choice Awards
    The nation's oldest nonprofit program was created to recognize quality children's media. The Parents' Choice Awards program honors the best material for children: books, toys, music and storytelling, magazines, software, videogames, television, and websites. Parents' Choice Foundation's panels of educators, scientists, performing artists, librarians, parents, and, yes, kids themselves, identify the very best products for children of different ages and backgrounds, and of varied skill and interest levels.
    DEADLINE:  February 27 to March 26, 2012

    http://www.parents-choice.org/callforentries/book.cfm

    Global eBook Awards
    Created by Dan Poynter, Global eBook Awards announces that it is now taking submissions for award consideration. The Global eBook Awards are designed to help you achieve these goals. More than a “sticker,” these awards come with a built-in publicity machine. Entries are accepted from both authors and publishers. To be eligible, eBooks must be released on or before March 11, 2012.

    DEADLINE: March 12, 2012 (midnight Pacific Time).

    http://globalebookawards.com/

     

    Judith Briles is a book publishing coach and known as The Book Shepherd (www.TheBookShepherd.com) and the Founder of Author U (niversity (www.AuthorU.org), a membership organization created for the serious author who wants to be seriously successful. She’s been writing about and conducting workshops on publishing since the 80s. Judith is the author of 28 books including Show Me About Book Publishing, co-written with John Kremer and Rick Frishman and a speaker at publishing conferences. Catch her radio show, Your Guide to Book Publishing on Thursdays at 6 pm, EST. 

    Follow @AuthorU and @MyBookShepherd on Twitter and do a “Like” at AuthorU and TheBookShepherd on Facebook. If you want to create a book that has no regrets, contact her at Judith@Briles.com.

     

     

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    Book Awards ... Do You or Don’t You? ... and What to Do if You Get One

     

    Book Awards ... Do You or Don’t You? ... and What to Do if You Get One

    Tis the season ... Book award contests are everywhere. What do you do when you win a book award? The savvy author tells others about it. Don’t count on your publisher to do it if you are published by someone other than your own company. Wondering what Book Awards are worth their weight in entry fee costs? Author U posted a detailed list with submission guidelines in the January 2012 Resource news magazine that is currently available on the website. In February, it will only be available to members.

    Get your computer open and:

    1. Create the publicity to now support your book and drive up book sales. Write a media release that includes who awarded you, in what topic area. Make sure you include your book title (I’ve actually seen this forgotten), you as the author, publisher and where the book is available. For example, I live in Colorado—the top book store in Denver is the Tattered Cover—include that the book is available (and make sure it is). If you have a judge’s comment and appropriate, include it.

    2. Tell the media world … it’s bragging time. Send the media release to your local newspapers, TV, radio or any organizations you belong to.

    3. Think social media. Let your Twitter, Facebook, LinkedIn Fans know … add the link to Amazon’s page for your book. You can create a video and post on YouTube. When I hear about AuthorU members or Book Shepherding clients, it is immediately posted on our Facebook Fan pages and announce in The Resource News Magazine that includes the cover of the book.

    4. Have a photo with you, your book, award … post it, post it, post it … on all social media sites. If appropriate, link to them as well.

    5. Blog it … blog about it on your blog; and if there are other blogs you’ve been following or are appropriate to connect with …announce to their world as well.

    6. Add that you are an Award-Winning Author to your signature line for all emails.

    7. Don’t forget your website. Get it on the Home page—include a photo of you and your award and book. Add it to your Media page … if you don’t have one, create it—use the logo of the group that honored you … once you win one award, that seem to start multiplying. Add to the page as they come in.

    8. Bravo … it’s celebration time—share it with your friends—have a party!

    Judith Briles is a book publishing coach and known as The Book Shepherd (www.TheBookShepherd.com) and the Founder of Author U (niversity (www.AuthorU.org), a membership organization created for the serious author who wants to be seriously successful. She’s been writing about and conducting workshops on publishing since the 80s. Judith is the author of 28 books including Show Me About Book Publishing, co-written with John Kremer and Rick Frishman and a speaker at publishing conferences. Catch her radio show, Your Guide to Book Publishing on Thursdays at 6 pm, EST. 

    Follow @AuthorU and @MyBookShepherd on Twitter and do a “Like” at AuthorU and TheBookShepherd on Facebook. If you want to create a book that has no regrets, contact her at Judith@Briles.com.

     

     

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    What is Independence in the Author and Book Publishing World?

     

    What is Independence in the Author and Book Publishing World?

    As the Author and Publishing Worlds Turn, the words “self” and “independent” have almost become interchangeable. There is a difference, agreed, a fine line at times. What is independence in publishing?

    A self-published book can mean almost anything … from what gets spilled out of the fingers and mind of the author to the presentation from the local printing shop and sometimes looking like it was put together at the kitchen table with a glue-stick; to a vanity press like a LuLu, AuthorHouse; or an Outskirts Press that offers different types of packages/templates for the author to select from; to Amazon’s CreateSpace; to the author doing the publishing himself with his name or a “looks like a publishing company” name on it.

    For me, self-published is self-published—not a huge amount of money is expanded; the author has his toe in the publishing water to see if there is a nibble or two. The quality of layout, paper, and cover design is all on a lesser scale; the print run is low—ten, a hundred, maybe a few hundred copies. More like a hobby—one that is loved, just not a career.

    The independent author is one that has stepped away from the traditional publishing format that has been shaped by New York. The Publishing Siren has beckoned and the writer has decided to pursue the path doing it solo—it doesn't mean he or she is any more or less talented/creative than an author who seeks out a traditional publisher.

    Is there some stress sprinkled in? You bet—and it comes at various times and degrees. Authors who choose this path MUST have the time, energy and money to support their vision and passion. They must do a reality check to determine if the vision can developed roots and be presented as initial seen, or does it need to be tweaked a tad. They must have trust with who they are working with and understand that it’s a giant type of book stew—some components need searing; some need extra simmering; others a full-blown boil—and at different times. It all adds to the stress factor. Breathe.

    An independent published book/press means that that the author is fully committed—has expressed his “independence” from others in control and is taking over—with his time, energy and money. A publishing company is created that is privately owned and answers to itself. Various publishing professionals are engaged to do the work needed—editing, covers, interiors, print, cartoonists/illustrators, book shepherds, marketing strategists, Internet book launches, publicity, Social Media geek wonders to build the crowd to connect to, etc.—whatever it takes to produce the “product”—the book and get it out there. Breathing need here, too.

    The announcement of J.K. Rowling and Harry Potter eBooks stepping into the independent publishing world in the fall of 2011 with Pottermore.com was explosive, and welcomed. Watch her and enjoy the amazing paper art unfold in the YouTube.com announcement: http://www.youtube.com/watch?v=i5DOKOt7ZF4 

    Let’s not leave out independent bookstores. Finding one, like the Tattered Cover or the Boulder Book Store in Colorado, is a Mecca for authors and readers alike. The stores don’t have to answer to a corporate dictator—each can work with the locals, meaning authors, publishers and reader/buyers. Certainly, an independent pays attention to what’s happening with the big boys—but if creative and buyer sensitive, an independent bookstore can be very successful.

    The independent author/publisher/bookstore answers to him, her, itself. Free to choose which way, which direction to go. A very cool thing this 4th of July Holiday—wouldn’t you agree? Have a grand one everybody.

     

    Judith Briles is known as The Book Shepherd (www.TheBookShepherd.com) and the Founder of Author U (niversity (www.AuthorU.org), a membership organization created for the serious author who wants to be seriously successful. She’s been writing about and conducting workshops on publishing since the 80s. She’s the author of 28 books including Show Me About Book Publishing, co-written with John Kremer and Rick Frishman and a speaker at publishing conferences. Join Judith live on Thursdays at 6 p.m. EST for Your Guide to Book publishing on www.Toginet.com.  Do a “Like” on Author U and The Book Shepherd on Facebook and follow her on Twitter @AuthorU, @MyBookShepherd. If you want to create a book that has no regrets, contact her at Judith@Briles.com.

     

     

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    Book Publishing and ISBNs … Do You Need Them?

     

    Book Publishing and ISBNs … Do You Need Them?

    Do authors need ISBNs? If you plan on selling your book, the answer is yes. If you are creating something that is not for re-sale—from the family history to your high school reunion … most likely not. How many should you have … just the one for your book or do you need others? What about eBooks and other book formats? Below are answers to the top three questions that I frequently get:

    Should you eBook have an ISBN?
    Most will respond, “It depends.” If you plan to have your eBook available for iPad readers, than you must have an ISBN. Remember, your ISBN is the ID that the rest of the book retail world sees. It’s mandatory if your book is available in bookstores as well as with distributors and wholesalers. Amazon doesn’t require one—you get assigned the Amazon ASIN number--which stands for Amazon Standard Book Number. If you already have an ISBN, then you will enter that number during the publishing process with them--just click on the upload image tab. Others, such as B&N’s new PubIt doesn’t require it … they will assigned you a number

    “It depends,” is technically correct … but if there’s just one format that requires it … the answer is YES. My advice: just do it and if you have a print edition, put both ISBNs on the © page stating which is which.

    Can you use the same ISBN for print and eBook formats?
    In a nutshell—no. Each is a unique edition and requires an identity. Think of the ISBN (International Standard Book Number) as your book’s Social Security number. It’s the magic number that keeps track of what is selling. Beware, Beware, Beware of publishers who lump books together and register all their books with a master ISBN for sales to outlets such as Amazon. What are they? Crooks. This has been a practice with some of the vanity presses.

    The International ISBN Agency recommends that publishers assign ISBNs to each format. That means print, eBook, audio, video and anything else that comes along.

    How many ISBNs should you get?
    Start with 10 (it’s cheaper to buy them this way). Go straight to
    www.Bowker.com and purchase them for $275 (includes process fee). It identifies your “publishing house” and gives you enough to cover the current edition, as well as any revised. Keep in mind: you need a different number for each format—hardback; paperback; audio; video; eBook, etc. If your book goes from hardback to paper, it’s another number. If you revise your book or create a new edition, it’s a new number.

    Judith Briles is known as The Book Shepherd (www.TheBookShepherd.com) and the Founder of Author U (niversity (www.AuthorU.org), a membership organization created for the serious author who wants to be seriously successful. She’s been writing about and conducting workshops on publishing since the 80s. She’s the author of 28 books including Show Me About Book Publishing, co-written with John Kremer and Rick Frishman and a speaker at publishing conferences. Join Judith live on Thursdays at 6 p.m. EST for Your Guide to Book publishing on www.Toginet.com.  Follow @AuthorU and @MyBookShepherd on Twitter and do a “Like” AuthorU and TheBookShepherd on Facebook. If you want to create a book that has no regrets, contact her at Judith@Briles.com.

     

     

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    Book Publishing Savvy Today ...

     

    Book Publishing Savvy Today:

     

    Do You Know Where Your Book Sales Come From?

           Do You Know Where Your Clients Come From?

                  Do You Know Where Your ____ Comes From?

    Having a marketing and sales background, it was drilled in that I had to follow my leads, track my leads and know where my business came from. Maybe. Maybe not ... at least today. The Internet has changed a lot of the rules of yesterday ... yesteryear. It’s fast forward time...

    If you have a product—a book, consulting services or any other product—today, it’s all about being “out there”—exposed, talked about, findable.

    Maybe it’s time to stop asking the question, Do you know where your business is coming from? Because there isn’t a definable answer. Maybe the answer is in the response zone of “... just because.”

    The more that you are “out there,” the more difficult it is to track where your sales and business comes from. It’s a “just because” ... you are visible, you are finable ... and best of all, you are reachable.

    I can’t tell you the number of people who have engaged me to speak to a group because a friend of a friend heard me speak at a conference; or that someone said that they should get my book; or that they needed an expert in my topic and found my name or my website; or that they found one of my books and eventually contacted me directly (because that information was included in the book); or that they need a book shepherd. I’m on the Internet via personal websites, posted articles and easily found via Google. Are you? Your company? Your expertise? Your services?

    And, to the surprise of many ... I answer the phone when I’m in my office. With cell phones ... the office is anywhere ... anytime.  One of my latest clients found me at 7 in the evening Colorado time when I answered the phone—it wasn’t evening or afternoon where he was—he was in China and found me via the Internet—it was 10 in the morning, next day for him. We connected; I understood his book; and we are moving to layout in days.

    It amuses me when the caller expresses surprise that I answer my own phone. Why shouldn’t I? Why shouldn’t you?

    It’s the pinball effect—people jump around until they find the fit for them. Findable. Trackable from their side ... more difficult to track from yours.

    The reality is that most people buy—they buy anything—based on emotions. When they are seeking help, services are a product ... they are most likely in the “buy” mode. Are you visible? Are you reachable? Can you verbally connect with them and “hear” their needs? Can you be found with a few key words and a computer? Are you working under today’s model or still stuck in tracking the numbers?

    Judith Briles is known as The Book Shepherd (www.TheBookShepherd.com), a book publishing coach and the Founder of Author U (niversity (www.AuthorU.org), a membership organization created for the serious author who wants to be seriously successful. She’s been writing about and conducting workshops on publishing since the 80s. She’s the author of 28 books including Show Me About Book Publishing, co-written with John Kremer and Rick Frishman and a speaker at publishing conferences. Join Judith live on Thursdays at 6 p.m. EST for Your Guide to Book publishing on www.Toginet.com. Follow @AuthorU and @MyBookShepherd on Twitter and do a “Like” at AuthorU and TheBookShepherd on Facebook.  If you want to create a book that has no regrets, contact her at Judith@Briles.com.

     




     

     

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    Everyone is a Publishing Consultant/Professional … really?

     

    Everyone is a Publishing Consultant/Professional … really?

    Years ago, I was a financial planner … before financial planning was a profession. Starting as stock broker with EF Hutton, I learned that savvy investors did something besides buy and sell stocks and bonds. An early bird in the CFP arena (Certified Financial Planner), I eventually left Hutton to start my own company, where I specialized in overall financial planning. Then a national study was done on up-and-coming professions … and being a Financial Planner (now with caps!) was at the top of the list. In fact, the fellow who headed up the study was so impressed with the results that he quit his day job and became a Financial Planner.

    Fast forward to today. I’ve been coaching and shepherding authors for almost 20 years now. But it wasn’t until last year that I formally tossed in the day-job towel and embraced Book Shepherding full-time.

    Ironically, I’m now hearing more and more people saying that they are publishing consultants. With the explosion in the self-publishing fields, it seems as though everyone and their distant cousin is laying claim to being an expert. But are they, really?

    The answer is a resounding NO. Someone who wrote a book a year ago is not an expert—or even ten years ago if that’s their solo effort. Sure, lessons have been learned throughout the process. Usually, those lessons are one-dimensional, their own experiences. They haven’t walked the paths of others that, guaranteed, deliver a variety of twists and turns.

    In financial planning, I always warned clients to never, never, never trust someone with their money unless that person had been in the “business” for a minimum of five years, be it stocks, annuities, insurance, real estate, commodities, fill-in-the-blank. Why? You want them to make their learning curve mistakes with others … and their money, not yours. Most people in the “advising” professions don’t survive—80 percent drop out the first year and another 10 percent the next. That’s why I’ve always recommended the five-year mark. There’s a reason they are still there.

    The same principle holds true in publishing. You want to work only with someone who knows the path, has worked the journey, has survived through the maze of obstacles and detours that surface. This applies to a printer, publisher, designer, coach or consultant, or anyone else in the book business. Are there new entries into the field? Absolutely! Just think of the electronic publishing world. Even with that, eBooks are not new … they’ve been around for many years. It’s just now that the world is paying attention.

    Don’t get suckered in to someone’s siren call to you. The odds are that they don’t have the depth and moxie to get you through the ups and downs that are sure to come your way. Never, never, never trust someone with your publishing issues unless they’ve been in the business for a minimum of five years.

     

    Judith Briles is known as The Book Shepherd (www.TheBookShepherd.com) and the Founder of Author U (niversity (www.AuthorU.org), a membership organization created for the serious author who wants to be seriously successful. She’s been writing about and conducting workshops on publishing since the 80s. She’s the author of 28 books including Show Me About Book Publishing, co-written with John Kremer and Rick Frishman and a speaker at publishing conferences. Join Judith live on Thursdays at 6 p.m. EST for Your Guide to Book publishing on www.Toginet.com Follow @AuthorU and @MyBookShepherd on Twitter and do a “Like” AuthorU and TheBookShepherd on Facebook. If you want to create a book that has no regrets, contact her at Judith@Briles.com.

     

     

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    Why write a book? Let me count the ways …

     

    Why write a book? Let me count the ways …

    At any given time, you will be in a group of people. If you say you are an author, or working on a book, expect at least three-quarters of them to say, “I would like to write a book,” or “I have an idea for a book,” or “I wish I had the time to write a book,” or some variance to the theme. Then they will come up with reasons why they haven’t started or written it. Why write a book? Let me count the ways …

    #1   Being an author marks you as an expert, The Expert. Your book notches up your status with others who call themselves experts. It enhances the influence you have, and you become the go-to person to solve a problem. You can parlay your expertise into appearances within the media or use it to develop/enhance a speaking career. Writing a book isn’t a piece of a cake like many “think”—it takes discipline, focus, a vision, and oh yes, courage. Those who are looking for a “voice” for a situation, as well as a solution, search for those who have taken the time and energy to provide it. Enter the author—you.

    #2  Your book creates The Credibility Factor. Creating a book with substance and quality says reams about who and what you are. You’ve done the research; you’ve done a study; you’ve done the interviews; you’ve written a story that the reader falls into; you’ve written with delightful humor; you’ve painted a palette of words with the eye of an artist … you’ve created a work that says you’re the one to go to … whether it’s just a story to dive into, a source for solutions, or a read to share with a child. The Credibility Factor is a true badge of honor.

    #3   Get free publicity … the media likes authors. Yes, they do. Pitching to them with the right hook at the right time will land you. Do they ever bite? Absolutely. Even if you contact them outside your topic and your book’s expertise, just having the book credential gets more than a toe in the media door. It’s the Credibility Factor. You are an author. An expert. The media likes the package. Do you have an opinion? If it has the right hook to it, you are in. It’s easier to get featured when you have a book.

    #4  Books make great marketing tools. Some say that they are a “calling card” to be handed out liberally. Others use chapters and position them as freebies on the Internet, on blogs, within newsletters and magazines of groups that the book will cater to. Think book cover—create a snappy postcard with the cover on one side; a key message to your crowd; and a suggestion for them to engage you, hire you as a speaker, buy your book. Create a campaign rotating different thoughts. Snail mail them, of course. You will be amazed with your results.

    #5 Books support a speaking career. This is where having the Expert Factor flies in your door. You’ve got a book. You have a mouth. Put them together. Sending your book and placing it physically in the hands of a meeting planner, as well as extra copies for a decision committee, moves you into a short list position. By determining the theme for the meeting or conference, you can create a “hook” to tie in the topic of your book directly—creating a partnership. Offer free articles for the group’s newsletters, always mentioning the title of your book. Supports pre-sales as well as onsite sales.

    #6  Books can create a lucrative financial return. Contrary to common belief and the practice of too many authors, books needn’t be blatantly pitched to be sold. You don’t have to have an MBA or a PhD—what you have to have is a “GOOD.” When speakers are good (great is even better), by default they will sell books, lots of them. Be visible; be present; be GOOD … and they will come. Trust me—I’ve sold many thousands of books this way … and at full retail price … receiving millions (gulp) of dollars over the years. Why not you?

    # 7  Get paid.  Because you are the Expert that your Book tells the world about, people are willing to pay for your expertise. When you have your name on a book cover, when you are known in the field or even nationally, you can demand a speaking fee that is far higher than someone who doesn’t have the credibility and authority your published book brings to you. It’s all about name recognition.

    #8  Expanding your—or someone else’s—market. It’s not uncommon for companies to expand their position or re-position their brand or product by using an author as a spokesperson. That means your sales can soar. Or you can use your book to promote/market you to your current customer or prospect list. Suggest that they use your book as a customer premium, a fund-raiser, or even resell it if it ties into their customer or product line.

    #9  People will find you. Having your name on a book cover can bring people to you. If you are a consultant, trainer, speaker, or anyone who has a product to sell/offer—including you as the product—books are a terrific way to create a path to your doorstep. Think of your book as a 24/7 agent. With its cover and description available via the search engines and proudly offered in the Internet bookstores, your market is truly global.

    #10  Your career can morph to something you hadn’t imagined. You may be a mom with an infant, living on aid and doing your writing in cafes—as J.K. Rowling did before the world met Harry Potter. Or Elaine Dumler, who penned I’m Already Home that led to I’m Already Home … Again and created the amazing “Flat Daddy” campaign. She was a gifted speaker in the communication field, and I’m Already Home propelled her into the military realm. She is now a sought after expert recognized for her gifts in dealing with families and deployment. Her first self-published book sold over 80,000 copies. With her follow-up book, she had 6,000 copies in pre-orders.

    If you want to make your mark, increase your presence, become a media expert, a sought after speaker or consultant, or simply reinvent yourself, a book can be your best friend.

    Why write a book? Now you know the ways.

     

    Judith Briles is known as The Book Shepherd (www.TheBookShepherd.com) and the Founder of Author U (niversity (www.AuthorU.org), a membership organization created for the serious author who wants to be seriously successful. She’s been writing about and conducting workshops on publishing since the 80s. She’s the author of 28 books including Show Me About Book Publishing, co-written with John Kremer and Rick Frishman and a speaker at publishing conferences. Join Judith live on Thursdays at 6 p.m. EST for Your Guide to Book publishing on www.Toginet.com.  Follow @AuthorU and @MyBookShepherd on Twitter and do a “Like” AuthorU and TheBookShepherd on Facebook.  If you want to create a book that has no regrets, contact her at Judith@Briles.com.



     

     

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    The Author’s Rhythm … Do You Know Yours?

     

    The Author’s Rhythm … Do You Know Yours?

    George Gershwin’s classic lyrics, “I’ve got rhythm, I’ve got music … who could ask for anything more?” is the perfect element to begin your authoring quest with. Your book has to have rhythm to be successful. You have to have rhythm to bring it all together. Rhythm connects you to your passion, your heart and your vision. Everything has rhythm to it—the way you live, talk, walk, work, love, eat and play. Michael Jordan is someone who played for a living. As one of basketball’s kings, he reflected on his career at his retirement:

    So when you look at all those twists and turns (in life), all the little things
     that happened and turned out to be major events, I have to believe there
     was an original rhythm to my life, a spiritual road that I was traveling
     without ever knowing where it would lead.

    In the audiobook, The Tango of Authoring and Publishing, Katherine Carol and I wrote/said:

    One of the biggest mistakes authors consistently make is their drive to rush to publish. Rushing without knowing what their flow is really about … they just know they have a book in them. Slow down. Breathe a bit. Listen to your rhythm—does it resemble the Flight of the Bumble Bee, A Hard Day’s Night, or something along the lines of I’ve Got Rhythm, Bolero, I Left My Heart in San Francisco or Louis Armstrong’s What a Wonderful World?

    Is it memorable? Does it have legs? Rhythm has flow—everything is connected … you can feel it, you can hear it, and you experience it. Beginner dancers think a lot; when you know the steps, your dance, you instinctively move into and with it. The Art of Authoring and Publishing is no different.

    Rhythm has spontaneity to it, usually mixed with a creative flow. For books, rhythm has a synching that occurs between the author and reader. The author starts the lead, the reader follows, trusting the author to take him on a journey that offers pleasure, entertainment or a life-enhancing venture.

    Sometimes authors lose their rhythm. John Grisham connected with the reader in his early books. A Time to Kill, The Firm and The Pelican Brief drew the reader in quickly, opening the door to things unimaginable or unbelievable … the reader was grabbed. He had rhythm with the flow of his form of story-telling. Grisham fell into a routine with his ongoing books around the law. A dozen plus books later, he hit a rut. Today, his books have become almost boring.  The formulas are dull and display writer laziness. When I purchased The Associate, I asked for her money back. To this day, I believe that someone else wrote it; he did it with a clock running; or he had a stated number of words that had to be delivered.

    Rhythm is what we are about as authors. And it’s the awareness of it that will propel you toward your author success. Understanding how to tap into it and how to use it will bring you squarely in front of the author’s mirror: what your book is all about. It is your rhythm—its look, feel and content—it’s the song you hear.

    Are you writing or is your book, the song you intended? Judith Briles is known as The Book Shepherd (www.TheBookShepherd.com) and the Founder of Author U (niversity (www.AuthorU.org). She’s the author of 28 books including Show Me About Book Publishing, co-written with John Kremer and Rick Frishman and a speaker at publishing conferences.

     

    Judith Briles is known as The Book Shepherd (www.TheBookShepherd.com) and the Founder of Author U (niversity (www.AuthorU.org), a membership organization created for the serious author who wants to be seriously successful. She’s been writing about and conducting workshops on publishing since the 80s. She’s the author of 28 books including Show Me About Book Publishing, co-written with John Kremer and Rick Frishman and a speaker at publishing conferences. Join Judith live on Thursdays at 6 p.m. EST for Your Guide to Book publishing on www.Toginet.com.  Follow @AuthorU and @MyBookShepherd on Twitter and do a “Like” AuthorU and TheBookShepherd on Facebook. If you want to create a book that has no regrets, contact her at Judith@Briles.com.

     

     

     

     

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    The Power of Books

     

    The Power of Books

    When Amazon’s eBook sales, a la Kindle, exceeded its print book sales that we authors and publishers love so well, the “book sky is falling” dooms-dayers and sayers came out of the woodwork.

    Stop it! Printed books—pBooks—are not going to disappear. There’s a significant body of evidence growing that not only are pBooks here to stay, they do some downright wonderful things for readers.

     

    Books have power!

    The University of Tennessee has been exploring students’ test scores for the past three years. Research led by Richard Allington has found that students who brought “real” books home had significantly higher reading scores than those who didn’t. It seems that those who toted books home avoided the “summer slide” that data has shown to impact so many students during the summer hiatus. For lower income kids, the decline is even greater.

    Kids are important … they are our future. In The Shallows, author Nicholas Carr’s thesis is that the expansion and use of the Internet is a major contributor to a short-attention-span culture.

    Those who tout the Internet as the “end all to be all” got some bummer news when Jacob Vigdor and Helen Ladd of Duke’s Sanford School of Public Policy examined 500,000 fifth- through eighth-graders’ computer usage. The results: the greater the use of home computers and high-speed Internet, the greater the DECLINE in math and reading scores.

    Research in over two dozen countries has also shown that kids who grow up in homes that have hundreds of books stay in school longer and do better academically. When you see the modeling factor, it becomes part of your life.

    What’s interesting about these studies is the timing. Facebook and Twitter belong to this decade. So do the kids in these studies. Is there a direct correlation between the increased use of the Internet, Facebook, and Twitter and the increased school drop-out rate and decline in math and reading scores and comprehension? Could the increased use of all things Internet be harmful to a kid’s academic performance … and eventually career?

    If you are a parent, pay attention! If you are someone who requires comprehension or the use of math in your work, pay attention! You just might be in deep doo-doo if you decide that the electronic format is the only way to fly … read … do everything.

    We live in the Internet vs. paper book era. In my opinion, neither will go away. The Internet is a Godsend for quick research, tracking things down, spreading the word—whatever the “word” is. It’s also an amazing rumor mill, burping up misinformation right and left in a format where gossip thrives.

    Books require a bit more vetting and investment. With the exception of a “crash book”—one that is rushed into publication within a few weeks (usually tied to something sensational)—the great majority of printed books are grown and nurtured into a package—one that you can savor and enjoy as you unwrap each page and chapter.

    Tap into book power. Accumulate and keep books in your house. (Your kids will thank you.) Learn how the Internet can support book and brand. And don’t toss one out for the other.

    One last thing: put away your buggy-whip scenario.

    Judith Briles is known as The Book Shepherd (www.TheBookShepherd.com) and the Founder of Author U (niversity (www.AuthorU.org), a membership organization created for the serious author who wants to be seriously successful. She’s been writing about and conducting workshops on publishing since the 80s. She’s the author of 28 books including Show Me About Book Publishing, co-written with John Kremer and Rick Frishman and a speaker at publishing conferences. Join Judith live on Thursdays at 6 p.m. EST for Your Guide to Book publishing on www.toginet.com. Follow @AuthorU and @MyBookShepherd on Twitter and do a “Like” AuthorU and TheBookShepherd on Facebook. If you want to create a book that has no regrets, contact her at Judith@Briles.com

     

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    Authors: Do You Have The Passion Factor?

     

    Authors: Do You Have The Passion Factor?

    I’m lucky. I’m passionate about what I do when working with authors and their books and about the books that I write. When authors attend my various Publishing and Speaking Salons, they know what they are writing or want to speak about. They come with enthusiasm … and passion. And many show up a bit overwhelmed with the whole process.

    It’s their passion that fuels their engines and enables them to work one more hour, take one more step to write their “baby” and get it to lay-out and design and on to the printer. It’s their passion that allows them to roll up their sleeves and create a marketing and promo plan and even speak about it.

    If you want to write a book, you’ve got to love the topic/cause. If it’s just something to do, my question to you is this: “Why do it?” 

    Contrary to popular belief, not everyone should write a book, attempt to create a small press, or become an independent publisher. Maybe someone said “you should,” but the real question is “should you?”  Does a deep internal drive say, “Yes, your thoughts, your words need to be read, seen, or heard”? 

    If so, go for it. Embrace and wallow in it. Commit to it with your time, your talent, your energy, and yes, your money. This is an investment that can change the lives of others as well as yours.

    I write primarily in the business genre with an emphasis on professional development in the workplace. For the past two decades, 90 percent of my speaking engagements were within the healthcare sector. It’s a niche I developed a passion for but, truth be told, one that I fell into—not be design. It happened when I spoke in upper state New York, and a group of hospital executives heard me. A domino effect ensued that took my words and work to other hospitals. It led to the creation of three books specifically for that industry.

    Now, I’m morphing once again. Twenty-eight books later (who would have thought!), I’m leaving health care, an industry that has delivered revenues that most authors and speakers would envy, and directing my energies to authoring and publishing, a field I know a great deal about. I’m one of those rare birds who has successfully (and sometimes not so successfully) published with New York. I’ve also led publishing associations, crafted and chaired several publishing conferences, created a successful imprint, founded a consulting and project management practice for authors, and developed long-term partnering relationships with most of the experts in the independent publishing market—friendships that were seeded in the 80s.

    I know publishing … and it is a passion. I wouldn’t be pouring in the hours to develop Author U the way I am without passion. Sometimes, I work odd-ball hours seven days a week to complete a book about publishing that will go to press this year and to present with Brian Jud and Dan Poynter in Advanced Book Marketing workshops throughout the country—a passionate commitment to our joint vision. With that same passion, I have teamed up with John Kremer and Rick Frishman to create the Show Me About book series—Show Me About Book Publishing, an idea that came from a breakfast meeting where we said, “What if … what if we created a book together …”

    We nailed the series title that morning and came up with a dozen different book ideas between sips of coffee and tea, each building on the other as ideas bounced around the table. And we decided that my book would be the lead, but all of us would be on each book as the trio of authors. We are excited about Show Me About Book Publishing—not the normal tome of 500 pages that many publishing books birth at—but key concepts, practical tools and solutions … all in a 200-page format.

    Next up are Show Me About Book Publicity and Social Media, Show Me About Book Marketing, and Show Me About Book Special Sales and Niche Marketing. Other titles are being considered. We have a vision, a commitment, and a passion for the project.

    What topics, areas do you know about—either by schooling, life experiences, the school of hard knocks? Are there subjects you gyrate toward or that others tell you that you are a whiz at?  Do you have a deep, burning desire to advocate a cause or reach out to help others? Is this what you write about? Publish about? Is this what you are willing to commit the time, energy, and money to support?

    Guaranteed … it’s the passion factor that will drive your work, your book, to completion and success. It has mine.

    Judith Briles is known as The Book Shepherd (www.TheBookShepherd.com) and the Founder of Author U (niversity (www.AuthorU.org), a membership organization created for the serious author who wants to be seriously successful. She’s been writing about and conducting workshops on publishing since the 80s. She’s the author of 28 books including Show Me About Book Publishing, co-written with John Kremer and Rick Frishman and a speaker at publishing conferences. Join Judith live on Thursdays at 6 p.m. EST for Your Guide to Book Publishing on Toginet.com.  Follow @AuthorU and @MyBookShepherd on Twitter and do a “Like” AuthorU and TheBookShepherd on Facebook. If you want to create a book that has no regrets, contact her at Judith@Briles.com

     

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