Show: February 2, 2012 Reasons Why Book Sales Suck & IBPA and Independent Publishing Today

 

Where Does an Author and Publishing Hang Out? Authors and Publishers need a place where they can gather, grow and learn. Publishers Marketing Association has evolved to the International Book Publishers Association—created in 1983, it serves book publishers in the United States and around the world. Holding an annual Publishing University and the prestigious Ben Franklin Book Awards, IBPA coordinates marketing programs for its 3,000 plus members and is an advocate for them within the publishing industry. Members are one book only small publishers to publishers who develop and publish many authors. Joining Judith the first half hour will be Florrie Binford Kichler, the president of IBPA. www.IBPA-online.org

 

5 Reasons You'll Never Guess Why Your Book Sales Suck!  Your book is on Amazon and there's a "Buy Now" button on your website. So why isn't it selling? -- Marty Dickinson, co-author of Web Marketing All-in-One for Dummies (Wiley), has been a full-time web marketer since 1996 and will guest today... he believes in a "no excuses!" marketing strategy--afterall, if his 84 year-old client has learned to manage his own web strategy ... so can you! Marty manages nearly 100 of his own websites to sell a variety of products and services. His staff, a team of nine, provides a full suite of web-marketing services for more than 100 speakers and authors around the world through his company and Premier Author U Partner,www.HereNextYear.com.    

 

Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing. Follow @AuthorU

 

 

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