Andrew O'Brien was this week's guest on Success Profiles Radio. He is known as The Publicity Guy, and we talked about how his difficult upbringing and his military background formed the basis for his business success.

We discussed many topics, including the value of getting publicity instead of relying strictly on paid advertising, the right and wrong ways of trying to get the media's attention, and whether or not press releases work or are a waste of time.

In addition, we discussed how Donald Trump managed to get so much free publicity during the Presidential campaign and the lessons we can learn from that. We also talked about how to attract media attention to your live event if you choose to have one, and the value of tying current events into your business when appropriate.

We talked about these things and so much more during the show. You can download and subscribe to Success Profiles Radio for free on iTunes. You can also listen to any previous episode at www.successprofilesradio.com